The retail playbook just changed: shoppers still click and scan, but AI agents now browse, compare, and buy on our behalf. We brought together leaders from academia, CPG, platforms, and agencies to break down what that means for brands selling at Walmart and across the modern digital shelf. The big takeaway is simple and hard: trust wins. Trust between people and machines, and trust between models and your product data. Clean attributes, consistent claims, and verifiable signals across PDPs, ...
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The retail playbook just changed: shoppers still click and scan, but AI agents now browse, compare, and buy on our behalf. We brought together leaders from academia, CPG, platforms, and agencies to break down what that means for brands selling at Walmart and across the modern digital shelf. The big takeaway is simple and hard: trust wins. Trust between people and machines, and trust between models and your product data. Clean attributes, consistent claims, and verifiable signals across PDPs, ...
The retail playbook just changed: shoppers still click and scan, but AI agents now browse, compare, and buy on our behalf. We brought together leaders from academia, CPG, platforms, and agencies to break down what that means for brands selling at Walmart and across the modern digital shelf. The big takeaway is simple and hard: trust wins. Trust between people and machines, and trust between models and your product data. Clean attributes, consistent claims, and verifiable signals across PDPs, ...
The Doing Business in Bentonville Podcast
The retail playbook just changed: shoppers still click and scan, but AI agents now browse, compare, and buy on our behalf. We brought together leaders from academia, CPG, platforms, and agencies to break down what that means for brands selling at Walmart and across the modern digital shelf. The big takeaway is simple and hard: trust wins. Trust between people and machines, and trust between models and your product data. Clean attributes, consistent claims, and verifiable signals across PDPs, ...
