In this episode on the Double or Nothing podcast, Mike Mclean, Partner of The Hypo Group, shares an important principle, people must be understood. He believes that effective marketers understand people by putting themselves in their shoes. With little to no information to begin a campaign, Mike has the ability to identify the demand and achieve objectives. Listeners will be activated to empathize and execute. Let's jump in as we go Double or Nothing with Mike Mclean.

In this episode on the Double or Nothing Podcast, Andriy Rudnyk, founder of Good Subscription Agency, is all about subscription experiences. He dives into the tactics and strategies that help his brands decrease churn and increase customer lifetime value. Listeners will obtain understanding in the importance of building trust with customers through user generated content, reviews, and increased founder exposure. Let's jump in as we go double or nothing with Andriy Rudnyk.

In this episode on the Double or Nothing Podcast, Mike Gallucci, founder of Gallucci Ventures, believes that you need to take risks and pick up tips from others if you want to become a competent marketer. He shares that there is a lot of trying new things and making mistakes but the important thing is to stay creatively inspired. Mike focuses on enthusiasm for fostering growth in both startups and established corporations. Listeners will gain valuable wisdom from this conversation. Let's jump in as we go Double or Nothing with Mike Gallucci.

In this episode on the Double or Nothing Podcast, Wilton Gorske, Head of Marketing at Arpeggi, is all about staying up to date on new marketing tools, ideas, and funnels. He believes that the marketing space is ever-evolving and success is for the the rapid learners. Wilton is a dot connector with a vast array of experiences and freely shares stories of success and failure that have shaped his mindset and career. Listeners will gain understanding about the evolution of digital marketing and how to acquire knowledge more quickly. Let's jump in as we go double or nothing with Wilton Gorske.

In this episode on the double or nothing podcast, Matthew Tallarico, cofounder of Inverge an end-to-end retail software management company, shares the most important thing to him as a marketer, a growth mindset. He believes to have a meaningful career in marketing you must be willing to adapt to changes in your environment. Listeners will gain handles and strategies on how to niche down in their business. Let's jump in as we go double or nothing with Matthew Tallarico.

In this episode on the Double or Nothing podcast, Nick Lamothe, Head of Growth at PSD Underwear, is all about staying curious. He preaches to constantly ask questions and look for solutions in less obvious places. Nick shares his recipe for marketing success: pay attention to details, be extremely organized, and always execute. Listeners will learn how to adopt a curious mindset and how to stay flexible under pressure. Let's jump in as we go double or nothing with Nick Lamothe.

In this episode on the Double or Nothing Podcast, Nick Petros, Principal and Founder of Pinchforth, believes that marketing contributes to the development of your brand's reputation and provides the engagement that leads to long-term customer relationships. He shares that staying focused on reaching the target audience and effectively communicate product or service benefits is the successful mechanism to acquire, retain, and grow customers. Listeners will gather knowledge and wisdom about the future of digital marketing and its impact on business. Let's jump in as we go double or nothing with Nick Petros from Pinchforth.

In this episode on the Double or Nothing podcast, Grant Deken, Senior Vice President of Marketing at Elastic Path, unpacks his expertise with building effective, high-converting landing pages. He emphasizes the value of building community to enhance brand loyalty which creates a strong feedback loop with early consumers. Listeners will learn new questions to ask themselves when strategizing for unique marketing funnels. Let's jump in as we go Double or Nothing with Grant Deken from Elastic Path.

In this episode on the Double or Nothing Podcast, Kanika Misra, CEO of BedaBeda Growth, shares her gratitude for door-to-door sales and how it prepared her for leading a meaningful marketing career. She believes that successful marketing is putting yourself out there, using your intelligence, and being creative. Listeners will be encouraged to confront adversity in order to grow their confidence. Let's jump in as we go double or nothing with Kanika Misra.

In this episode of the double or nothing podcast, Michael Cronin, founder of Aquire- a social media ads agency, shares his journey from stocking shelves to a national partnership executive all before the age of 21. Michael emphasizes that the keys to a successful marketer are understanding your business financials and empathizing with the issues facing your customer base. Listeners will learn fresh angles to communicate with speed and efficiency as Michael normalizes failure. Let's jump up as we go Double or Nothing with Michael Cronin from Acquire.

In this episode on the Double or Nothing Podcast, Seth Hirsch, Head of Analytics at Acadia, shares his CRM expertise and how data assists in making better marketing decisions. Seth is passionate about assisting business leaders in locating useful solutions buried inside the complexities of data and analytics. Listeners will find Seth's wisdom and insight refreshing and optimistic.Let's jump in as we go double or nothing with Seth Hirsch from Acadia.

In this episode on the Double or Nothing podcast, Rishi Rawat, founder of Frictionless Commerce, shares how his approach to product pages is shaping the future of eCommerce. He is adamant about sharing how your product page is the most essential page on your Shopify website and its impact on conversions. Listeners will be challenged by Rishi, as he analyzes what makes brand owners get out of bed each morning and how they can optimize their productivity. Lets jump in as we go double or nothing with Rishi Rawat from Frictionless Commerce.

In this episode on the double of nothing podcast, we interview Jake Abrams, founder of Odyssey, a growth marketing firm specializing on businesses with a direct-to-consumer model. He is is reducing his product line and concentrating on selling only those products who hit the million dollar mark annually. Jake advises going narrow in order to see rapid growth. Listeners will be taught practical steps to growing your hero-based audience by leveraging data for optimizing conversions on one clear product. Let's jump in as we go double or nothing with Jake Abrams from Odyssey.

In this episode on the double or nothing podcast, Andrew Maff, founder of BlueTuskr, a full-service digital marketing agency for e-commerce brands, shares his thought processes on analyzing products and leveraging content to acquire customers. He also defines omnichannel marketing and its impact on the landscape of digital marketing. Listeners will learn practical strategies to increasing revenue and lowering customer acquisition costs. Let's jump in as we go double or nothing with Andrew Maff from BlueTuskr.

In this episode on the Double or Nothing Podcast, Stuart Tarn, a freelance copywriter, inspires audiences with his storytelling and his risk taking. Starting his career in the airline travel industry, Stuart shares his bold decision to forgo the security of a salary position and take the plunge into freelance marketing in the midst of the global pandemic. Listeners will be emboldened to take steps towards their passions and to learn new profitable skillsets. Let's jump in as we go double or nothing with Stuart Tarn.

In this episode on the Double or Nothing podcast... Noah Tucker, founder of Social Snowball, discusses his passion for affiliate marketing on TikTok and it's potential to increase revenue for brands. He operates under the premise that word of mouth (Affiliates, Influencers, Creators, Customers) is a profitable strategy to scale growth. Noah is also responsible for SafeLinks, an affiliate system that creates trust and loyalty by generating single-use codes that enhance the word-of-mouth experience for brand ambassadors and their audience. Listeners of today's podcast will find Noah's expert analysis on affiliate marketing insightful and practical. Let's jump in as we go double or nothing with Noah Tucker from Social Snowball.

In this episode on the Double or nothing podcast, Daniel Brenneman, founder of Empathy Marketing Co., teaches the Head, Heart, and Hands model he utilizes to help brands define their messaging. Listeners will hear Daniel's passion for a brand's "origin story" and his team's ability to leverage it for clarity of a business's mission and vision. He also explains why the true secret to longevity in business is found at the heart of a brand. Let's jump in as we go double or nothing with Daniel Brenneman from Empathy Marketing Co.

In this episode on the double of nothing podcast, Brandon shares his journey to founding Vinyl Moon, a vinyl subscription service, and the mindset that has best helped him overcome the challenges of an Ecommerce store owner. He inspires listeners to take their passions and create opportunities for revenue. Listeners will find Brandon's storytelling captivating and motivating with an emphasis on data as a key component for entrepreneurial success. Let's jump in as we go double or nothing today with Brandon from Vinyl Moon.

Imagine playing a game, but not keeping score. You'd never do that, right!? Knowing what's moving the needle on your e-commerce business is so key which is why DATA is king! Kevin & his team help automate all the things involved having the data you need at your fingertips as you run an e-commerce business. That way you can capitalize on your successes & catch minor issues in your business before they become fires! 

Episode Summary Masood is a great marketer who I originally connected with on LinkedIn and have grown a relationship with since then. He got into marketing in 2004 in the days of MySpace and has grown multiple businesses via social media over the years.