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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.
Deloitte Digital US CMO Mark Singer: What is an agency, anyway?
The Drum Podcast
46 minutes 40 seconds
3 months ago
Deloitte Digital US CMO Mark Singer: What is an agency, anyway?
A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-long tug-of-war between consultancies and marketing shops, and (of course) how AI is going to change everything.
