The Drum Podcast

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/9b/50/9f/9b509f0f-b64e-8667-2e78-812b41a46b9e/mza_2980429459738023312.jpeg/600x600bb.jpg

The Drum Podcast

The Drum

132 episodes

1 month ago

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

All content for The Drum Podcast is the property of The Drum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Episodes (20/132)

The Drum Podcast

How subs and ads are transforming the New York Times

Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to innovate at the spearhead of publishing.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

44 minutes 25 seconds

The Drum Podcast

What makes a holiday ad sound Christmassy?

We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

31 minutes 36 seconds

The Drum Podcast

Introducing Slow The F*ck Down with Emma Harris

Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox.

Hosted on Acast. See acast.com/privacy for more information.

1 month ago

46 minutes 38 seconds

The Drum Podcast

WPP's Matt McNeany on Open Pro and advertising's AI future?

WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services?

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

36 minutes 44 seconds

The Drum Podcast

Nick Manning & Brian Jacobs on why the advertising world is in trouble?

In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they love.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

37 minutes 1 second

The Drum Podcast

From Exit Right: 'Superconnector' Sam Liu of Savvy

Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredible journey from humble beginnings in rural UK to becoming a global business leader.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

26 minutes 20 seconds

The Drum Podcast

Daniel Gilbert of Brainlabs on building the 'media agency of the future'

In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of his parents' house and now has its sights set on becoming the biggest independent name in media. How? Well, Gilbert has some punchy opinions about the agency and media landscape right now - and thinks very few are setting up for the media world of the future...

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

47 minutes 14 seconds

The Drum Podcast

For the first time in history, most people are 'generally receptive' to ads

We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's no overlap between marketers' favorite ad spaces and real people's favorites; and the truth behind stats about declining investment in linear TV ads.

Hosted on Acast. See acast.com/privacy for more information.

2 months ago

39 minutes 10 seconds

The Drum Podcast

The 3 kinds of humour with Paddy Gilmore

Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

24 minutes 14 seconds

The Drum Podcast

'Accidental marketer', Infosys CMO Sumit Virmani

Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

32 minutes 48 seconds

The Drum Podcast

Deloitte Digital US CMO Mark Singer: What is an agency, anyway?

A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-long tug-of-war between consultancies and marketing shops, and (of course) how AI is going to change everything.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

46 minutes 40 seconds

The Drum Podcast

Introducing Exit Right, a new podcast from The Drum

In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. Discover insights on entrepreneurship, business growth, company culture, and selling to Publicis - plus lessons from successes, challenges, and global expansion strategies.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

35 minutes 38 seconds

The Drum Podcast

Toby Southgate, global CEO of We Are Social

As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency ownership structures, and what's coming next.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

43 minutes 23 seconds

The Drum Podcast

How employers are still failing parents

A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "inflexible working conditions" in their decision to leave. We sit down with the report's author, adland veteran Sophie Maunder, and Allison Beattie, and ad exec turned fertility-rights-at-work advocate to track the scale of the problem and what needs to be done.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

38 minutes 34 seconds

The Drum Podcast

Mark Ritson, The Drum's newest columnist

The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pitch meeting.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

36 minutes 33 seconds

The Drum Podcast

Are marketers truly ready for 'personalization at scale'?

It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it seems that dream is closer than ever. But is the business ready for it?

Hosted on Acast. See acast.com/privacy for more information.

5 months ago

37 minutes 28 seconds

The Drum Podcast

Is vibe the new value?

Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, not just data. Think storytelling, authenticity, and values-led creative.

Hosted on Acast. See acast.com/privacy for more information.

5 months ago

39 minutes 59 seconds

The Drum Podcast

3 marketers tackling the continued barriers to creative access

We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries.

Hosted on Acast. See acast.com/privacy for more information.

6 months ago

43 minutes 35 seconds

The Drum Podcast

The secrets of guerrilla marketing

3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success.

Hosted on Acast. See acast.com/privacy for more information.

6 months ago

40 minutes 53 seconds

The Drum Podcast

Cannes Lions 2025 wrapped: The agency view

We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend?

Hosted on Acast. See acast.com/privacy for more information.

6 months ago

39 minutes 49 seconds