What if the simplest marketing tactic is also the most powerful?
In this episode, host Danan Coleman sits down with David Wachs, Founder & CEO of Handwrytten, to unpack why handwritten notes are becoming one of the highest-ROI tools for customer loyalty, retention, and reviews in eCommerce.
David shares how brands can stand out in a world flooded with emails, texts, and ads — and why customers crave appreciation more than discounts. From Amazon inserts to fully automated Shopify workflows, this conversation breaks down how emotional connection drives repeat purchases, better reviews, and long-term brand loyalty.
If you’re looking for a way to cut through the noise without racing to the bottom on discounts, this episode is a must-watch!
🔗 Connect with David Wachs & Handwrytten
Website: https://www.handwrytten.com
LinkedIn (Company): https://www.linkedin.com/company/handwrytten
LinkedIn (David Wachs): https://www.linkedin.com/in/davidwachs/
Instagram: https://www.instagram.com/dbwachs
Facebook: https://www.facebook.com/handwrytten
YouTube: https://www.youtube.com/c/handwrytten
⏱️ Timestamps
00:00 – Introduction & why handwritten notes still matter
01:00 – David Wachs’ background in messaging & marketing
02:45 – Why digital communication is overwhelming customers
03:40 – How Handwrytten robots actually write real notes
06:30 – Paper, ink, texture & the psychology of authenticity
08:40 – Using handwritten notes at scale in eCommerce
10:30 – Survey insights: why customers don’t feel appreciated
12:00 – The most personal vs most annoying communication channels
15:15 – Amazon vs Shopify: where handwritten notes work best
17:50 – Automating handwritten notes with Shopify
19:00 – Why handwritten notes increase reviews & retention
22:00 – The power of “snail mail” in modern marketing
24:40 – How brands can cut through the noise today
27:00 – Customer loyalty mistakes brands keep making
32:50 – Tracking ROI & measuring handwritten note performance
34:30 – Final advice for eCommerce founders
#TheeComGrowthShow #CustomerRetention #Handwrytten
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Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.