What if the simplest marketing tactic is also the most powerful?
In this episode, host Danan Coleman sits down with David Wachs, Founder & CEO of Handwrytten, to unpack why handwritten notes are becoming one of the highest-ROI tools for customer loyalty, retention, and reviews in eCommerce.
David shares how brands can stand out in a world flooded with emails, texts, and ads — and why customers crave appreciation more than discounts. From Amazon inserts to fully automated Shopify workflows, this conversation breaks down how emotional connection drives repeat purchases, better reviews, and long-term brand loyalty.
If you’re looking for a way to cut through the noise without racing to the bottom on discounts, this episode is a must-watch!
🔗 Connect with David Wachs & Handwrytten
Website: https://www.handwrytten.com
LinkedIn (Company): https://www.linkedin.com/company/handwrytten
LinkedIn (David Wachs): https://www.linkedin.com/in/davidwachs/
Instagram: https://www.instagram.com/dbwachs
Facebook: https://www.facebook.com/handwrytten
YouTube: https://www.youtube.com/c/handwrytten
⏱️ Timestamps
00:00 – Introduction & why handwritten notes still matter
01:00 – David Wachs’ background in messaging & marketing
02:45 – Why digital communication is overwhelming customers
03:40 – How Handwrytten robots actually write real notes
06:30 – Paper, ink, texture & the psychology of authenticity
08:40 – Using handwritten notes at scale in eCommerce
10:30 – Survey insights: why customers don’t feel appreciated
12:00 – The most personal vs most annoying communication channels
15:15 – Amazon vs Shopify: where handwritten notes work best
17:50 – Automating handwritten notes with Shopify
19:00 – Why handwritten notes increase reviews & retention
22:00 – The power of “snail mail” in modern marketing
24:40 – How brands can cut through the noise today
27:00 – Customer loyalty mistakes brands keep making
32:50 – Tracking ROI & measuring handwritten note performance
34:30 – Final advice for eCommerce founders
#TheeComGrowthShow #CustomerRetention #Handwrytten
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode of The eCom Growth Show, host Danan Coleman sits down with Eric Young, senior strategist at Bullseye Sellers and host of the Ecom Marketing Lab Podcast, to break down how eCommerce has evolved from the early Amazon gold rush to today’s omnichannel reality.
Eric shares his journey from building a seven-figure Amazon brand to helping scale hundreds of brands across Amazon, TikTok Shop, and emerging marketplaces. They dive deep into why Amazon has become the bottom of the funnel, how TikTok is recreating early Amazon growth, and what brands must do now to stay competitive.
If you’re relying on Amazon alone — or wondering how TikTok, Meta, and omnichannel traffic actually work together — this episode is a must-watch.
🔗 Connect with Eric Young
LinkedIn:https://www.linkedin.com/in/eric-young-01b2175a
Bullseye Sellers: https://bullseyesellers.com
Book a Call with Eric: https://calendly.com/hello-ecommarketinglab or https://links.bullseyesellers.com/widget/booking/M3S9m3Z4t1YVzEBlli2Z
YouTube: https://www.youtube.com/@ecommarketinglab
⏱️ Timestamps
00:00 – Welcome to The eCom Growth Show
00:55 – Eric’s background: from tech nerd to Amazon seller
02:31 – Building and scaling a 7-figure Amazon brand
03:30 – How Amazon has changed over the last decade
05:08 – Why Amazon is still essential (but no longer enough)
07:16 – The shift from secrecy to community in eCommerce
08:43 – Masterminds vs large communities
11:40 – Post-COVID Amazon & increased competition
12:36 – Why omnichannel is no longer optional
13:32 – Getting early into TikTok Shop
14:02 – TikTok growth vs early Amazon days
15:31 – Amazon as bottom-of-funnel traffic
16:04 – Being everywhere your customer shops
18:27 – New marketplaces & the impact of AI
20:16 – Global selling opportunities today
22:17 – Bullseye Sellers & scaling hundreds of brands
23:32 – Launching the eCom Marketing Lab Podcast
25:35 – How to connect with Eric Young
#TheeComGrowthShow #AmazonFBA #TikTokShop
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Thinking about expanding your eCommerce brand into Latin America?
Mike Begg — entrepreneur, Amazon expert, and co-founder of AMZ Advisers, AMZ Courses, and GoAvance, breaks down the real roadmap to winning in Mexico, Brazil, and the rest of LATAM.
If you’re even thinking about going into Mexico or Brazil, this episode will save you months of frustration.
🔗 Connect With Mike Begg
Personal:
• Instagram: https://www.instagram.com/m1ke_begg/
• LinkedIn: https://www.linkedin.com/in/mbegg/
• Twitter: https://twitter.com/mike_begg
Business:
• AMZ Advisers: https://amzadvisers.com
• GoAvance (LATAM expansion services): https://goavance.com
• Mike’s site: https://mikebegg.me
• Facebook: https://facebook.com/amzadvisers
• Instagram: https://www.instagram.com/amzadvisers/
• LinkedIn: https://www.linkedin.com/company/10895001
• YouTube: https://www.youtube.com/c/amzadvisers
⏱️ Timestamps
00:00 – Intro to the episode
00:37 – Mike Begg joins the show
00:57 – When sellers should consider expanding into LATAM
01:25 – Mexico vs. US: red tape, compliance & complexity
01:38 – Expected sales volume in Mexico
02:09 – Comparing LATAM expansion to Walmart’s growth impact
02:40 – Why NARF underperforms vs. in-market FBA
03:11 – Conversion rates and consumer behavior in Mexico
03:57 – Customs issues, taxes & canceled orders
04:50 – What the eCommerce market looks like in Mexico & Brazil
05:37 – How much localization sellers actually need
06:23 – Amazon vs. Mercado Libre: major platform differences
07:29 – Why seller reputation matters more on Mercado Libre
09:25 – Customer service expectations in LATAM
10:24 – Recommended launch strategy for Latin America
11:17 – Using TikTok, influencers & DSP for brand discovery
11:47 – Why DSP outperforms Campaign Manager in Mexico
12:07 – Localization: images, Spanish, and using regional models
13:14 – Packaging mistakes sellers make
14:27 – The importance of market-aligned visual branding
14:47 – PickFu & A/B testing for LATAM-specific creative
14:48 – Biggest challenges when entering LATAM
15:15 – Fiscal setup, legal structure & banking hurdles
16:15 – Taxes, VAT, monthly income tax & deductions
17:23 – Product compliance issues and timelines
18:03 – Marketing differences and marketplace limitations
18:44 – How to generate demand in Mexico & Brazil
18:52 – How GoAvance helps brands expand into Latin America
19:20 – Closing remarks
#TheeComGrowthShow #LATAMExpansion #AmazonMexico
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode: Danan Coleman sits down with Abe Chomali, Founder of XP Strategy and longtime Amazon + DTC veteran. Abe has been selling since before Amazon existed and he joins us to share the real evolution of Commerce: from magazine ads in the 90s… to the chaos of modern marketplaces… to the rise of AI in advertising.
Whether you’re a seasoned brand or scaling up, this episode is packed with timeless principles and tactical clarity.
🔗 Connect With Abe Chomali
Website: https://xpstrategy.com
LinkedIn: https://www.linkedin.com/in/abechomali
Instagram: https://www.instagram.com/xp.strategy
Facebook: https://www.facebook.com/XPStrategy
YouTube: https://www.youtube.com/@xpstrategy
👉 Abe’s New Program:
RightClick Advisors – Systems training for scaling brands https://rightclickadvisors.com
⏱️ TIMESTAMPS
00:00 – Welcome to The eCom Growth Show
00:39 – Abe gets personal: the “name mispronunciation bond”
01:35 – Abe’s background: Brooklyn roots & early days in eCom
02:18 – Why ads are only ONE part of the Amazon ecosystem
03:20 – Amazon’s incentives & why listings matter more than sellers think
04:44 – The problem with percentage-based ad agencies
05:28 – How incentives cause ad accounts to burn money
06:05 – Q1: What’s changed and what hasn’t about selling online
07:38 – Magazine ads, long lead times & what “real business” meant in the 90s
08:38 – Why big retail brands adapt better than small Amazon native sellers
10:37 – Amazon changes you should expect and prepare for
10:52 – Amazon’s fulfillment costs and why they’re still subsidized
11:39 – Danan’s Walmart selling days (wild story)
13:28 – Q2: The biggest mistake sellers still make with Amazon ads
14:21 – The housekeeping problem: why most ad accounts sit untouched
15:55 – Horror stories: lost spend, runaway ACOS & passive ad waste
17:29 – Q3: The first thing Abe checks in every struggling ad account
18:26 – Understanding wasted spend (and why 0% wasted is BAD)
20:03 – Q4: What separates winners from everyone else on Amazon
21:22 – The CEO transition: entrepreneur vs leader
22:09 – Q5: Abe’s advice heading into 2026
22:49 – Why every seller needs a real “rainy day fund”
23:17 – Danan’s personal discipline framework for finances
26:02 – The Land Rover exception 😂
26:32 – Closing thoughts & Abe’s final message
26:52 – Introducing RightClick Advisors
27:37 – Wrap-up
#TheeComGrowthShow #AmazonAds #XPStrategy
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
This episode features Ricky Ho — Founder & CEO of SourceReady, the platform widely called the “ChatGPT for product sourcing.”
Growing up inside one of the world’s most respected garment manufacturing families, Ricky has seen both sides of global trade: the challenges buyers face, and the hidden limitations suppliers rarely admit. After building a $22M venture-backed supply-chain company by age 23 and earning a Forbes 30 Under 30 nod, Ricky is now solving the biggest sourcing problems brands face today.
If you’ve ever struggled with suppliers, inconsistent production, quality issues, or the headache of sourcing outside China… this episode will change the way you operate.
Plus: Ricky is giving Amazon sellers 15% off SourceReady
Claim your discount here: https://www.sourceready.com/company/company-amazon-sellers
Use code: AMAZONSELLER
🔗CONNECT WITH RICKY HO & SOURCEREADY
LinkedIn: https://www.linkedin.com/company/sourceready/
Instagram: https://www.instagram.com/sourceready
Facebook: https://www.facebook.com/people/SourceReady/61562078880143/
YouTube: https://www.youtube.com/@sourceready
🕰️ TIMESTAMPS
00:00 – Intro: Meet Ricky Ho, CEO of SourceReady
00:47 – Ricky’s manufacturing roots & UC Berkeley journey
01:40 – Building and exiting a $22M supply-chain tech startup
02:30 – Why he built SourceReady: Fixing broken sourcing workflows
03:03 – 15% off SourceReady for Amazon sellers
04:00 – How sourcing has changed post-pandemic
05:10 – The reality of diversifying away from China
06:10 – Danan’s real sourcing failures & China challenges
07:07 – How small brands should approach sourcing
08:45 – Trading companies vs manufacturers (what most sellers don’t know)
10:02 – How trading companies reduce quality without you realizing
10:34 – The biggest mistakes brands make when selecting suppliers
11:38 – What supplier product photos don’t tell you
12:00 – How to see a supplier’s real customers and export history
14:36 – Where sourcing is headed in the next 5 years
15:44 – Why 80% of Vietnam factories are foreign owned
16:43 – The rise of multi–country-origin manufacturers
18:25 – How SourceReady helps you benefit from global diversification
18:48 – How to introduce yourself so suppliers actually reply
20:43 – How top factories choose customers (and how to get in)
21:26 – How AI is transforming sourcing & factory evaluation
23:18 – Automating supplier conversations with AI agents
24:13 – Why brands can now talk to 300 factories simultaneously
25:31 – Ricky’s inspiration behind SourceReady
26:12 – Final thoughts + 15% off SourceReady
26:41 – Outro
#TheeComGrowthShow #SourceReady #ProductSourcing
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode, Danan sits down with Ben Leonard — founder of BeastGear, 7-figure brand-builder, eCommerce consultant, speaker, author, and co-founder of Peregrine Commerce and Ecom Brokers.
This episode is packed with timeless lessons for brand builders, Amazon sellers, and DTC founders who want to scale smarter and build real defensible brands.
🔗 Connect With Ben Leonard
Website: https://www.benleonard.pro
Brand Rescue Mission: https://brandrescuemission.com
LinkedIn: https://www.linkedin.com/in/benjleonard
Instagram: https://www.instagram.com/benleonardpro
Facebook: https://www.facebook.com/benleonardpro
YouTube: https://www.youtube.com/@benleonardpro
⏱️Timestamps:
00:00 – Welcome to The eCom Growth Show
00:30 – Ben Leonard joins the show
01:21 – Funny name mix-ups & intros
01:50 – Rapid-fire interview setup
01:56 – How Ben accidentally got into eCommerce
03:04 – Danan’s motorcycle accident & origin story
05:12 – Getting healthy, injuries & fitness
06:06 – How health challenges pushed both into entrepreneurship
06:50 – What sets Ben’s approach apart
08:18 – The “Amazon Goldfish Bowl” problem
09:09 – Why most Amazon sellers lose
09:52 – The resurgence of multi-channel diversification
10:28 – What Amazon is doing better lately
11:00 – TikTok Shop’s halo effect on Amazon
11:27 – Building a synchronized brand “orchestra”
12:11 – Creator marketing & real brand building
13:22 – The pipeline effect of social content
14:15 – Why indirect attribution matters
15:26 – 7-11 touchpoints before conversion
15:55 – Product seeding strategy
16:42 – How Danan did creator marketing in 2013
17:12 – The scalability struggle for small brands
17:33 – Why founders must act like real CEOs
18:46 – The plague of low-quality agencies
19:39 – Picking the right agency — Ben’s criteria
20:17 – “A rising tide raises all ships”
20:19 – Ben’s biggest mistake: not entering the US market
21:39 – How that choice limited his business size & exit
22:03 – How Ben now evaluates new markets
22:50 – His new brand (baby carrier for dads) & tariff strategy
24:21 – Why launching in your home market can be smarter
25:41 – Danan’s UK experience pre-Brexit
25:48 – The wild early days of PAN-EU
26:51 – The caveman & valley analogy
27:38 – Why Amazon’s friction creates a competitive moat
28:23 – Ben’s biggest lesson learned
28:46 – The IP lawsuit that almost derailed everything
30:23 – Amazon’s broken infringement system
31:53 – “Cheap is expensive, expensive is cheap”
32:23 – Insurance, IP protection & lessons
32:53 – Ben bought BeastGear back from Thrasio
33:03 – Where to find Ben’s newsletter & content
34:02 – Closing remarks
#TheeComGrowthShow #BenLeonard #BeastGear
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Welcome to a very special 50th episode of #TheeComGrowthShow recorded live from Gravity Media in Clearwater, Florida!
Danan Coleman sits down in person with Eric Weisser, a Top 100 Amazon Seller and founder of Weisser Distributing and Marketplace Pros, to unpack how he scaled from his dad’s tool truck in South Dakota to a $100M+ eCommerce operation with 175,000 sq. ft. of warehouse space.
Whether you’re a 7-figure seller or just getting started, this episode dives deep into inventory financing, marketplace diversification, 3PL efficiency, and automation tools that power massive growth.
🔗 Connect with Eric Weisser
LinkedIn: https://www.linkedin.com/in/eric-weisser
Weisser Distributing: https://www.weisserdistributing.com
Marketplace Pros: https://www.marketplacepros.com
⏱️ Timestamps
00:00 – Special 50th episode at Gravity Media
00:41 – Meet Eric Weisser: Top 100 Amazon Seller & 3PL founder
01:08 – How access to product defines every eCommerce success
03:00 – From school teacher to entrepreneur
04:26 – Turning a family tool truck into an eCom business
05:28 – Scaling to 100 employees and $100M in revenue
07:06 – Growing from one truck to 175,000 sq. ft. of warehouse space
09:52 – Cashflow, financing, and leveraging inventory as equity
14:29 – Why good books and banker relationships matter
15:59 – How to find and negotiate with product suppliers
17:09 – Inside the 3PL operation: containers, forklifts & floor space
19:28 – Tech stack: ChannelAdvisor, NetSuite & RFSmart
21:04 – Big data and warehouse automation insights
24:38 – FC Goods: from baseball gloves to wallets
25:39 – Marketplace diversification: beyond Amazon
27:10 – Advice for new eCom entrepreneurs
29:22 – How Weisser’s 3PL helps brands like GameDay Social
32:06 – Transparent pricing and Midwestern values
33:58 – How to connect and work with Eric
34:23 – Full brand management and growth partnerships
35:11 – The upcoming “Weisser Mastermind”
35:22 – Closing thoughts
#WeisserDistrubiting #AmazonFBA #eCommerceGrowth
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
What if your off-Amazon marketing could fuel your Amazon growth instead of competing with it?
In this episode, Andrew Maffettone, Founder and CEO of BlueTuskr, unpacks the powerful connection between omnichannel marketing and Amazon performance.
If you’ve ever wondered how to grow your brand beyond Amazon without losing traction, this one’s a must-listen.
🔗 Connect with Andrew Maffettone:
LinkedIn: https://www.linkedin.com/in/andrewmaff
Instagram: https://www.instagram.com/andrewmaff
Facebook: https://www.facebook.com/AndrewMaff
YouTube: https://www.youtube.com/@BlueTuskr
🕒 Timestamps:
00:00 – Intro with Danan & guest Andrew Maffettone
00:27 – Andrew’s background & founding BlueTuskr
00:57 – Why he built BlueTuskr differently
02:00 – Issues with “specialist” agencies
02:30 – Creating a fractional marketing team
02:59 – Amazon suspensions & need to diversify
03:44 – Why sellers must move off Amazon
04:13 – Amazon as a customer acquisition channel
04:42 – Using off-Amazon traffic for product launches
05:14 – UGC & influencer marketing insights
06:23 – When influencers aren’t needed
06:53 – Real vs. polished content
07:21 – How influencer trust drives sales
07:48 – Building your UGC/influencer system
08:15 – Vetting & managing creators
08:41 – Taking influencers off-platform
09:10 – Why not to pay influencers early
09:24 – Why omnichannel is essential
10:05 – Risks of relying on Amazon
10:31 – Exit value: FBA-only vs. omnichannel
10:48 – Driving Amazon growth with off-Amazon ads
11:33 – Using Buy With Prime & custom buttons
12:08 – Partnering for Amazon DSP
13:15 – DSP setup & spend minimums
13:39 – Attribution challenges with DSP
14:08 – Measuring omnichannel ROI
14:48 – Funnel strategy: top, mid, bottom
15:16 – Meta ad tests boosting Amazon sales
15:42 – Tracking brand lift across channels
16:26 – Funnel stages explained simply
17:31 – Lessons from 8-figure brand experience
18:40 – True meaning of omnichannel marketing
18:44 – How to diversify off Amazon (example)
19:24 – TikTok & influencer starting points
19:47 – Testing Amazon storefront conversion
20:18 – Off-Amazon traffic back to Amazon
20:47 – Build landing page before DTC site
21:17 – Learn if buyers prefer Amazon or DTC
21:44 – Grow your direct customer list
22:07 – Real website cost & phased scaling
22:33 – Danan’s Shopify site lessons
24:05 – Amazon vs. Shopify conversion rates
24:35 – Why DTC sites often fail to convert
25:05 – Building trust outside Amazon
25:36 – Connect with Andrew Maffettone
26:07 – Outro & final thoughts
#TheeComGrowthShow #BlueTuskr #eCommerceMarketing
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode of The eCom Growth Show, Norm Farrar, a veteran entrepreneur & branding expert who’s helped shape the eCommerce world for decades, reveals how personal branding, community building, and authentic communication can completely transform your business.
If you’re serious about building long-term trust and authority for your eCommerce brand, this one’s packed with wisdom from one of the industry’s most respected voices.
👉 Watch, learn, and start building your brand community the right way.
🔗 Connect with Norm Farrar:
LinkedIn: https://www.linkedin.com/in/normanfarrar
Instagram: https://www.instagram.com/normfarrar
Facebook Group: https://www.facebook.com/groups/lunchwithnorm
YouTube:
● Lunch with Norm – https://www.youtube.com/@NormanFarrar
● Marketing Misfits Podcast – https://www.youtube.com/@marketingmisfitspodcast
⏱️ Timestamps:
00:00 - Welcome to The eCom Growth Show
01:34 - How Norm’s beard became his personal brand
04:17 - Building a consistent brand identity (colors, cigars, and character)
06:50 - The origins of Lunch with Norm and the power of community
08:52 - How the Amazon agency boom went wrong
10:18 - The truth behind 3,600 Amazon agencies (and why 3,500 are bad)
11:31 - How aggregators disrupted agency business models
13:34 - Losing six clients in six months and reinventing the business
14:59 - Lessons learned from Thrasio and adapting to change
16:55 - Why press releases are back and more powerful than ever
18:40 - What a press release actually is — and how it differs from PR
20:18 - Inside Dragonfish: AI, authority, and community building
22:16 - Building authority through Google Knowledge Panels
24:29 - How Google connects people through Knowledge Graphs
27:47 - How to start and grow a thriving community
29:24 - Using newsletters, podcasts, and WhatsApp groups to engage
30:30 - How content and PR fuel growth and organic reach
31:17 - Using Google’s “People Also Ask” to guide your content strategy
32:46 - Leveraging Gemini, AI, and video automation
35:18 - How to connect with Norm Farrar and his platforms
36:44 - Closing thoughts with Danan and Norm
#TheeComGrowthShow #LunchWithNorm #eCommerceBranding
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon is evolving fast and video is now the conversion driver that separates thriving brands from the forgotten ones.
In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Willhite, Founder & CEO of CommQuest, to unpack the secrets behind creating high-impact eCommerce videos that actually sell.
If you want to make your product videos drive more trust, clicks, and conversions, this episode is your blueprint.
🎥 Connect with Justin Willhite & CommQuest:
⏱ Timestamps:
00:00 – Introduction: From YouTuber to eCommerce video expert
01:20 – How Justin turned content creation into a business
04:07 – The birth of CommQuest and scaling a video production agency
07:05 – The biggest shift in Amazon video engagement
08:42 – Why video carousels are key to visibility on Amazon
10:22 – Why every listing needs at least one video
12:15 – How to unlock your video carousel with a single brand story video
15:01 – Creating content affordably with Fiverr and ChatGPT
17:54 – The five essential video types every Amazon brand needs
20:12 – How testimonials and UGC content build instant trust
23:16 – The power of unboxing videos in buyer psychology
25:41 – The conversion impact of real, imperfect content
28:52 – Competing with big brands through scrappy video strategy
34:19 – How to repurpose your Amazon videos for YouTube and beyond
36:09 – The halo effect of TikTok, Shorts, and cross-platform video
37:17 – $50 to $3,000 video setups: how to start creating content today
38:17 – 1080p over 4K: why storytelling beats resolution
38:57 – Audio is king: why sound matters more than visuals
41:06 – Final thoughts and how to connect with CommQuest
#TheeComGrowthShow #AmazonVideoMarketing #CommQuest
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.
In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.
If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.
🔗 Connect with Vince Montero
🌎 Website: https://evinceddigital.com
💼 LinkedIn: https://www.linkedin.com/in/vmontero/
📸 Instagram: https://www.instagram.com/evinced1
👥 Facebook: https://www.facebook.com/vincent.montero
⏱️ Timestamps
00:00 – Intro: Welcome to The eCom Growth Show
00:32 – Vince’s start in digital marketing and Amazon PPC
01:29 – From Helium 10’s Adtomic to launching his own agency
02:32 – Scaling clients and building a boutique agency
06:04 – How Danan and Vince first met at Prosper Show
07:11 – The evolution of Amazon ads (2017–2025)
09:06 – Why PPC is now a necessity, not an option
11:19 – How Amazon favors legacy brands — and what new sellers can do
13:14 – Amazon campaign updates: Why you must migrate to new versions
14:30 – Testing new audience targeting and “new-to-brand” campaigns
15:16 – Why Amazon support issues are so hard to solve
16:10 – Inside Amazon’s disorganized ad departments
18:06 – Amazon Accelerate recap: AMC access for all sellers
19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads
20:17 – Building custom audiences with high-intent data
25:14 – Amazon’s new AI video generator for product listings
26:36 – When and why you must have videos on your listings
27:23 – What to know before hiring a PPC agency
28:52 – Why sellers should learn the basics before outsourcing
29:16 – Vince on consulting with new ad software tools
30:33 – Danan on bad agencies and protecting your ad budget
31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)
33:10 – Closing thoughts and upcoming events
#AmazonAdvertising #EvincedDigital
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Shopify brands often chase shiny tools and hacks—while ignoring the fundamentals that actually move the needle.
In this episode of #TheeComGrowthShow, Sheldon Adams, Head of Growth at Enavi, breaks down why most stores are “flying blind” and how to use conversion rate optimization (CRO) to turn visitors into buyers.
With over a decade in ecommerce and four years leading growth at Enavi, Sheldon has helped dozens of brands drive double-digit revenue per visitor growth. He shares why global conversion rate is a misleading metric, the key “intra-site funnel” steps you must track, and how to identify your “metric on fire” to prioritize fixes that matter most.
If you’re ready to stop guessing and start scaling smarter on Shopify, this conversation is packed with insights you won’t want to miss.
📌 Where to connect with Sheldon Adams:
LinkedIn: https://www.linkedin.com/in/sheldonadams/
Enavi: https://enavi.co
⏱️Timestamps:
00:00 – Welcome & intro to Sheldon Adams
02:17 – Why most Shopify stores fall flat
04:45 – Common mistakes after reviewing 100+ stores
06:24 – Where to learn Shopify fundamentals
07:51 – Why most stores are “flying blind” with data
08:59 – Shopify Analytics vs. Google Analytics (GA4)
11:43 – Defining funnel benchmarks & diagnosing drop-offs
15:11 – Why conversion rate alone is deceptive
16:39 – Product discovery as the #1 struggle
19:03 – How to identify your “metric on fire”
20:42 – Prioritizing fixes that drive impact
22:52 – Can Amazon sellers transition to Shopify with Enavi?
23:26 – Enavi’s content & resources for Shopify growth
24:11 – How to connect with Sheldon & Enavi
#Enavi #ShopifyGrowth #CRO
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Global eCommerce is booming, but logistics can make or break your growth. In this episode of The eCom Growth Show, Danan Coleman sits down with Burak Yolga, Co-Founder & CEO of Forceget Supply Chain Logistics, to unpack the biggest challenges sellers face with Amazon’s AGL & AWD, and how to future-proof your supply chain for multi-channel expansion.
Burak shares insider strategies on:
● Managing costs and avoiding Q4 disasters
● Why depending solely on Amazon logistics is a risky play
● How to calculate true landed costs and protect your margins
● Expanding beyond Amazon into Shopify, Walmart, TikTok, and global marketplaces
● The new SaaS tool Forceget is launching to revolutionize inventory forecasting
🔥 Special Offer for Our Community
Forceget is giving The eCom Growth Show listeners exclusive perks to kickstart their logistics advantage:
● 1 Month Free Storage in Forceget’s warehouse (a smarter alternative to Amazon AWD)
● $500 Reimbursement Credit for your next shipment
📲 Don’t miss out! Claim your logistics bonus here: https://app.forceget.com/system/account/register/affiliate/3f9f83a5-7cb8-415b-9a15-af1d0cd64f41
Connect with Burak Yolga
🔗 LinkedIn: https://www.linkedin.com/in/burakyolga1/
📺 YouTube: https://www.youtube.com/@forceget
🌐 Website: https://forceget.com
⏱️Timestamps
00:00 – Welcome & intro to Burak Yolga
01:00 – From Istanbul to Miami: Burak’s journey in logistics
02:20 – The nightmare of rejected shipments
04:30 – Amazon AGL & AWD horror stories
06:50 – The challenge of multi-channel logistics
09:30 – Why aggregators failed: supply chain lessons
11:20 – Why Amazon knowing your suppliers is a threat
13:10 – Avoiding Q4 stock disasters
15:10 – What AGL & AWD really do behind the scenes
17:10 – Customs mistakes and costly penalties
18:40 – Why AWD ties up your cash flow
21:00 – The hidden risks of relying solely on Amazon
22:20 – Why a reliable logistics partner matters more than ever
23:40 – Introducing Stockchamp: Forceget’s SaaS tool
25:40 – Amazon’s upcoming multi-channel fulfillment push
26:10 – Forecasting, cash flow & future of logistics
28:00 – Global expansion strategies for eCom brands
29:00 – How to connect with Burak & Forceget
#TheeComGrowthShow #Logistics #Forceget
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
What truly drives clicks and conversions on Amazon? 🤔
In this episode of The eCom Growth Show, host Danan Coleman sits down with Peter-Paul Maan of Intellivy to uncover how understanding consumer behavior can transform your Amazon listings into conversion machines.
We dive into:
⦿ Why consumer behavior is at the core of eCommerce success
⦿ How to test images, A+ content, pricing, and product samples the right way
⦿ Breaking patterns and building a brand that connects with customers
⦿ The power (and pitfalls) of AI in product imagery
⦿ Best practices for split testing without wasting time or money
If you want to optimize your listings, launch new products with confidence, and build a brand customers love, this episode is a must-watch!
Connect with Peter-Paul Maan
🔗 LinkedIn: https://www.linkedin.com/in/pmaan/
📸 Instagram: https://www.instagram.com/peterpaulmaan
📘 Facebook: https://www.facebook.com/ppmaan
▶️ YouTube: https://www.youtube.com/@intellivy
🌍 Website: https://intellivy.net
⏱️ Timestamps
00:00 – Welcome & intro to Peter-Paul Maan
01:29 – What Intellivy does for Amazon brands
02:55 – Testing images, A+ content, and pricing reports
05:35 – Why Amazon split tests aren’t enough
07:30 – The “crunchy mom” example & consumer insights
10:21 – Positive vs. negative marketing hooks
11:45 – AI-generated images: benefits & limitations
14:54 – Why creativity still matters in listing design
19:23 – How to differentiate from “me-too” products
22:53 – The role of reviews in understanding customers
25:24 – Pre-sale testing vs. post-sale analysis
26:25 – Best practices for split testing images
28:56 – Step-by-step process for optimization
32:04 – Intellivy onboarding & white-glove service
32:47 – How to get in touch with Peter-Paul
33:36 – Closing thoughts
#TheeComGrowthShow #AmazonSellers #Intellivy
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Former Amazon insider Chris McCabe (aka EcommerceChris) joins Danan Coleman on The eCom Growth Show to break down the harsh reality of Amazon’s suspension and appeal process in 2024.
With years spent on Amazon’s Seller Performance team, Chris knows exactly how and why accounts get suspended—and more importantly, what it really takes to get reinstated. In this episode, we dive into:
• Why reinstatements are harder than ever under Amazon’s zero tolerance approach
• The biggest mistakes sellers make when filing appeals
• How Amazon’s shift to AI and automation is changing seller support
• Review manipulation and policy violations that can end your business overnight
If you sell on Amazon, this episode is a must-watch to protect your brand and avoid costly downtime.
🔗 Connect with Chris McCabe:
📧 Email: chris@ecommercechris.com
📸 Instagram: https://www.instagram.com/amznchris
📘 Facebook: https://www.facebook.com/thechrismccabe
▶️ YouTube: https://www.youtube.com/@ecommerceChris
💼 LinkedIn (Personal): https://www.linkedin.com/in/chris-mccabe-2646555/
💼 LinkedIn (Company): https://www.linkedin.com/company/10494513
⏱️ Timestamps:
00:00 – Welcome & intro to ecommerceChris
00:47 – From Amazon enforcer to helping sellers fight suspensions
02:16 – Danan’s COVID suspension story
05:33 – Biggest changes in Amazon appeal reviews this year
09:19 – Zero tolerance enforcement explained
12:47 – Decline of investigative quality at Amazon
13:05 – The biggest mistakes sellers make when appealing
14:28 – Why templates & ChatGPT-generated appeals don’t work
16:14 – Seller Central appeals vs. email appeals
18:25 – The illusion of Amazon account health support
20:11 – AI in seller support: hope or disaster?
23:22 – Replacing global teams with AI?
25:50 – Challenges Chris faces helping sellers
27:43 – Policy violations sellers must avoid (review manipulation)
30:39 – Where to find Chris McCabe
#TheeComGrowthShow #AmazonSuspension #ecommerceChris
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode of The eCom Growth Show, Danan sits down with Nick Penev, the "Partnership Guy" of eCommerce.
Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.
We dive into:
• How to scale without paid marketing by leveraging partnerships
• Building and running one of the most active eCommerce founder communities
• What makes cross-border expansion (especially in Europe) the next big growth opportunity
• The blueprint behind 300+ successful webinars that generate value and authority
If you’re an eCommerce brand or service provider looking for smarter ways to grow, this episode is packed with tactical insights.
🔗 Connect with Nick Penev:
LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/
⏱️ Timestamps:
00:00 – Welcome & Introduction
00:51 – Nick’s pivot: From supplement brands to partnerships
03:26 – Building a vetted founder community
07:09 – Why partnerships became his growth channel
12:20 – Reliable vs unreliable partners across cultures
16:12 – Systems, SOPs & staying organized
19:22 – Nick’s Google Tasks + Calendar workflow
21:32 – Helping first as a sales strategy
25:07 – The blueprint for webinars that convert
29:18 – Cross-border expansion & why Europe is the next frontier
34:55 – VAT, compliance & challenges of selling in Europe
35:37 – Nick’s newsletter & why it works
39:56 – Humor, Snoop Dogg & building brand personality
42:10 – Helping first pays back long-term
43:35 – Fun closing: Jurassic Park stories
#TheeComGrowthShow #eCommercePartnerships #Scayul
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
What happens when a 14-year LA firefighter trades his helmet for entrepreneurship? 🚒➡️💻
In this episode of The eCom Growth Show, Sean Travis, a former first responder turned full-time eCommerce entrepreneur and founder of Ecom For Heroes shares his powerful journey from battling fires in Los Angeles to building Amazon brands, launching agencies, and now helping other first responders transition into online business.
We dive deep into:
○ The real struggles of life as a firefighter and why Sean chose eCommerce
○ Lessons on resilience, delayed gratification, and finding new mission-driven purpose
○ Practical strategies for launching products the right way
○ Why eCommerce is far from “dead” and how sellers can stand out in saturated markets
○ Building with integrity, teamwork, and grit—the same values that drive first responders
Whether you’re a new seller or scaling a brand, this episode is packed with actionable advice, personal stories, and truths every entrepreneur needs to hear.
🔗 Connect with Sean Travis
🌐Website: www.ecomforheroes.com
💼LinkedIn: @ecomforheroes
📸Instagram: @ecomforheroes
👥Facebook: @ecomforheroes
📺YouTube: @ecomforheroes
⏱️ Timestamps
00:00 – Welcome & Introduction
00:41 – Sean’s background: From firefighter to eCommerce entrepreneur
04:45 – Realities of the fire service & mental health struggles
07:02 – Starting an eCommerce brand with his wife
18:19 – Helping first responders build businesses
23:21 – Translating firefighting systems into business systems
29:17 – The importance of mission & purpose after service careers
30:33 – Is eCommerce “dead”? Myths vs. reality
33:07 – UVP: Standing out in saturated markets
38:17 – How to launch products the right way
41:25 – Scaling with traffic & audience building
50:10 – Roadblocks in starting, launching, and scaling
55:28 – Sean’s secret sauce to success
1:01:14 – Connect with Sean & Ecom For Heroes
#TheeComGrowthShow #EcomForHeroes
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon’s rules aren’t always what they seem. In this episode, Danan Coleman sits down with Zac Garthe, former Amazon IP attorney and now CEO of Sigil, to break down the realities of brand protection, counterfeit enforcement, and MAP pricing.If you’re a brand owner or Amazon seller, this episode is packed with practical strategies to protect your business and avoid costly mistakes.🔗 Connect with Zac Garthe🌐 Website: https://sigilprotects.com/💼 LinkedIn: https://www.linkedin.com/in/zac-garthe/📺 YouTube: https://www.youtube.com/channel/UC6485fb3tRofRjLXWFqQ9QA 📘 Facebook: https://www.facebook.com/people/Sigil/61563142253191/⏱️ Timestamps00:00 – Intro & Zac’s background as an IP attorney01:39 – Working with Amazon & Walmart attorneys02:46 – Launching Sigil: the “delete button” for fraudulent sellers03:51 – Inside Amazon beta testing (2017–2018)05:24 – Thoughts on Amazon’s counterfeit crimes unit07:45 – Why Amazon runs multiple programs & experiments09:42 – Amazon’s hidden marketplace experiments10:40 – How Sigil works to protect brands & sellers11:47 – Where to learn more: sigilprotects.com13:36 – Do brands have the legal right to remove sellers?14:37 – Counterfeits vs. listing hijacking explained16:44 – How sellers can report violations properly18:41 – 25% of Brand Registry reports are false19:51 – Escalating cases inside Amazon’s “escalation culture”22:59 – Amazon’s fraud & abuse prevention team (reviews)25:33 – The biggest mistake brands make with IP enforcement27:19 – Why false counterfeit complaints can backfire legally30:36 – Counterclaims & the Lanham Act explained32:05 – MAP pricing policies: what sellers must know34:15 – MAP lawsuits & price fixing risks37:44 – Paying for expertise vs. cutting corners40:06 – “Buy nice or buy twice” mindset41:18 – Misunderstandings about Amazon’s rules42:42 – Why sellers must always check Amazon’s policies46:42 – Amazon’s “guilty until guilty” enforcement culture49:28 – Review manipulation & competitor sabotage50:39 – Why escalation often requires outside experts52:06 – How AI is changing brand protection54:25 – Wrap up & where to connect with Zac#TheeComGrowthShow #Sigil #BrandProtectionKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Thinking about expanding your Amazon brand into retail?
In this episode of #TheeComGrowthShow, Danan Coleman sits down with Robyn Johnson, CEO & Co-Founder of Marketplace Blueprint, to unpack the real-world challenges and hidden pitfalls brands face when making the jump from Amazon to brick-and-mortar.
From reseller chaos to MAP enforcement, from inventory planning to cash flow crunches, Robyn shares her proven strategies for protecting your pricing, avoiding Amazon buy box suppression, and structuring SKUs for multi-channel success.
You’ll learn:
• How to prevent retail pricing from destroying your Amazon sales
• Why packaging matters more in retail than you think
• The power of exclusive SKUs for different sales channels
• Compliance & safety requirements that can derail retail expansion
• How trade shows and sales reps can be your secret growth tools
Whether you’re a startup brand or managing $50M in annual Amazon sales, this episode will help you scale smarter without killing your margins.
🔗 Connect with Robyn Johnson:
Website: https://marketplaceblueprint.com
X/Twitter: https://x.com/AMZRobynJohnson
LinkedIn: https://www.linkedin.com/in/robynjohnsonaz
Facebook Group: https://facebook.com/groups/AZListingSupport
⏰ Timestamps:
00:00 – Intro to Robyn Johnson & Marketplace Blueprint
00:32 – Working with brands from pre-revenue to $50M in sales
03:42 – Why resellers can hurt your retail launch
05:40 – SKU & packaging strategies to protect Amazon sales
08:12 – How retail pricing can suppress your Amazon buy box
09:29 – Managing inventory & cash flow for retail expansion
13:10 – Safety & compliance pitfalls for retail brands
15:08 – Industry associations as a networking & knowledge resource
17:48 – The hidden costs of trade shows & how to choose the right ones
22:20 – Using sales reps to get into boutique & specialty stores
26:26 – Retail packaging best practices (and why poly bags don’t work)
28:03 – MAP policies, reseller agreements & distribution control
31:46 – How Marketplace Blueprint manages Amazon for brands
33:57 – Closing thoughts & where to connect with Robyn
#MarketplaceBlueprint #RetailExpansion
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode, Danan Coleman sits down with Neil Twa, CEO of Voltage Holdings, to break down the proven strategies behind launching, scaling, and exiting highly profitable Amazon FBA brands.
Neil shares why building for exit from day one is essential, the "Platinum Principle" for brand development, and why products under $12 net profit aren't worth your time. He also explains how AI (like Amazon’s Cosmo engine) is reshaping product visibility — and what sellers must do in the next 6–12 months to stay competitive.
Plus, Neil gives an overview of Greenlight, Voltage’s upcoming platform designed to help sellers make smarter product decisions using real-time buyer data, AI, and proven launch processes.
🔗 Connect with Neil Twa
Book: Almost-Automated Income with FBA
Newsletter: https://voltagedm.substack.com
Website: https://voltagedm.com
LinkedIn: https://www.linkedin.com/in/neiltwa/
⏰ Timestamps:
00:00 – Welcome & intro: Who is Neil Twa?
01:13 – Inside Voltage Holdings: Building brands to exit
02:06 – Build vs. buy: Which is better for sellers?
03:48 – Omnichannel strategy beyond Amazon
04:18 – The "Platinum Principle": Building with the exit in mind
06:06 – Bankruptcy, risk, and lessons learned
09:39 – From digital marketing to physical products
12:20 – Why $12 net profit per unit is the minimum
13:22 – High-ticket vs. low-ticket product strategy
14:44 – Drop shipping is dead—brand is king
17:03 – $100M brands on Amazon: What it means
18:25 – Private label is the future
19:51 – What existing sellers must do NOW
21:20 – Advice for new sellers entering the market
23:23 – Selling vs. marketing: Know the difference
26:07 – Amazon = demand capture, not demand creation
28:17 – Why most sellers get branding wrong
29:32 – Neil’s new countertop ice cream maker
31:09 – When and how to leverage influencers
35:06 – AI, Cosmo & visibility in the new Amazon era
37:15 – 90-day launch strategy: How they do it
38:35 – Neil’s 12-month mentorship program
42:02 – Greenlight overview: Smarter product launches
45:16 – Join the Voltage newsletter for updates
47:07 – Final thoughts on focus, profit, and strategy
48:06 – About Neil’s book: Almost-Automated Income with FBA
49:20 – Why strategy beats every growth hack
#TheeComGrowthShow #AmazonFBA #VoltageHoldings
KEEP IN TOUCH:
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Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.