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THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
604 episodes
2 days ago
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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All content for THE ECOMMERCE EDGE Podcast with Jason Greenwood is the property of Jason Greenwood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Show more...
Business
Episodes (20/604)
THE ECOMMERCE EDGE Podcast with Jason Greenwood
E604:🎓ECOMMERCE RAMBLINGS WITH THE ECOMMERCE REDNECK | MENTORING MOMENTS #161 W/GUEST MENTOR JEREMY GRYDER | THE ECOMMERCE EDGE Podcast

🎓 Jeremy is an eCommerce Consultant, Podcaster and colorful industry personality affectionately known as 'The eCommerce Redneck' - https://ecommerceredneck.com

🎓 This episode is a fun one where we discuss some of the history of eCommerce and where we think it's going next

🎓 Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise


Enjoy!

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3 days ago
57 minutes 13 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E603:🎙️BEYOND BEHAVIOR TO INTENT | ROB GARF - CORDIAL | THE ECOMMERCE EDGE Podcast

💡 Rob is the Head of Strategy and Insights at Cordial - https://cordial.com

💡 Cordial technology automates billions of data-driven messages—across email, SMS, mobile app, social media, direct mail, and more

💡 Cordial is an award-winning, rapidly scaling software company on a mission to help the world’s largest brands drive scalable revenue growth and lasting customer connections

💡 Cordial consolidate your data and unifies your customer profiles so you always send the right message, to the right audience, at the right time

💡 In this episode Jason & Rob discuss how the best digital marketers have moved beyond behavior to intent as their focus - and why


Enjoy!

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6 days ago
56 minutes 10 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E602:📦B2B IS NOT A BUSINESS MODEL. IT’S A CHANNEL. HOW TO GET B2B ON SHOPIFY RIGHT | JASON ON THE 'SHOPIFY1PERCENT PODCAST' | B2B COMMERCE CORNER #129

📦In this special episode of the Podcast, Jason guests on the Shopify1Percent Podcast with Jay Myers - https://www.shopify1percent.com

📦This episode originally aired on February 19, 2025 - https://www.youtube.com/watch?v=R3mJmgTjWfU

📦In this conversation, Jason & Jay cover these Key Takeaways:


✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.

✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.

✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.

🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.


Enjoy!

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1 week ago
55 minutes 41 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E601:🎓3 THINGS TO GET RIGHT IN ECOMMERCE ACCOUNTING | MENTORING MOMENTS #160 W/GUEST MENTOR ARTHUR GLINKIN | THE ECOMMERCE EDGE Podcast

🎓 Arthur is the Co-Founder of S&G Bookkeeping - https://www.sandgbookkeeping.com

🎓 S&G Bookkeeping is a specialist eCommerce Bookkeeping & Tax Preparation service

🎓 Arthur was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Show more...
1 week ago
54 minutes 41 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E600:🎙️THE SECRETS TO OMNI-CHANNEL DEMAND PLANNING | MAX MA - 7THONLINE | THE ECOMMERCE EDGE Podcast

💡 Max is the Co-Founder & CEO of 7thOnline - https://www.7thonline.com

💡 7thOnline is dedicated, advanced AI-Powered Demand Planning and Inventory Management Software

💡 7thOnline is built for Wholesale, Retail and eCommerce

💡 7thOnline provides a comprehensive suite of applications powered by retail-specific machine learning & artificial intelligence that caters for needs like: Merchandise planning, Open to Buy, Fast Fashion Reorder, Allocation & Replenishment, Assortment Planning, Item Level Planning, PO Requisition, Wholesale Account Planning and more!

💡 In this episode Jason & Max discuss the challenges that wholesalers and retailers face with their demand planning in an increasingly complex omni-channel world and how these challenges can be turned into strategic strengths


Enjoy!

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1 week ago
1 hour 1 minute 9 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E599:📦CHANGING THE GAME OF SECONDARY-MARKET DISTRIBUTION | PARKER WILLIAMS - TRADIANT | B2B COMMERCE CORNER #128 | THE ECOMMERCE EDGE Podcast

📦 Parker is the CEO at Tradiant - https://www.gotradiant.com

📦 Parker is an expert in the secondary-distribution industry

📦 Tradiant is a specialist Distributor that works with brands to liquidate excess inventory

📦 Tradiant is a strategic liquidation and secondary-market distribution partner for brands that value trust, speed, and control over where their products end up

📦 In this episode, Jason & Parker discuss the secondary-market in detail and how Tradiant uniquely solves for brand inventory issues in a way that preserves brand equity, value and trust


Enjoy!

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2 weeks ago
1 hour 49 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E598:🎓ACQUIRING ECOMMERCE GROWTH | MENTORING MOMENTS #159 W/GUEST MENTOR JOSH MARSDEN | THE ECOMMERCE EDGE Podcast

🎓 Josh is the Owner & CEO of ARM5 Formula - https://arm5formula.com

🎓 ARM5 Formula is a strategic eCommerce brand acquisition agency

🎓 ARM5 Formula is a next-gen eCommerce Aggregator that acquires and scales strong direct-to-consumer brands, backed by their proprietary ARM5™ Formula, driving growth through proven systems, deep expertise, and strategic capital

🎓 Josh was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Show more...
2 weeks ago
47 minutes 56 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E597:🎙️BUILDING YOTPO 2.0 | TOMER TAGRIN - YOTPO | THE ECOMMERCE EDGE Podcast

💡 Tomer is the Co-Founder & CEO of Yotpo - https://www.yotpo.com

💡 Yotpo started life as an eCommerce ratings and review platform

💡 Yotpo is now an multi-functional digital marketing platform, encompassing Reviews, UGC, Loyalty & Referrals modules

💡 Yotpo is built to drive conversion and repeat purchases for eCommerce brands

💡 In this episode Jason & Tomer discuss how Yotpo originally came to be and how they have had to continually reinvent themselves to stay relevant to digital marketers the world over


Enjoy!

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2 weeks ago
47 minutes 6 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E596:📦MASTERING B2B ECOMMERCE | JASON ON THE 'ECOMMERCE PODCAST' | B2B COMMERCE CORNER #127

📦In this special episode of the Podcast, Jason guests on the ECOMMERCE PODCAST with Matt Edmundson - https://www.ecommerce-podcast.com

📦This episode originally aired on October 31, 2024 - https://www.youtube.com/watch?v=S-jjtLjuJEY

📦In this conversation, Jason & Matt cover the following key topics:

  • 00:02:15 Introduction of guest Jason Greenwood and his background
  • 00:03:08 Jason's relocation to Mexico and reasons for the move
  • 00:07:33 Jason's journey into eCommerce and early experiences
  • 00:13:34 Growth and success of Jason's eCommerce business
  • 00:19:20 Impact of Covid on B2B eCommerce and Jason's consulting career
  • 00:25:23 Discussion on D2C as a channel versus a business model
  • 00:33:45 Matt's supplement company and exploring B2B opportunities
  • 00:39:56 B2B marketing strategies and challenges
  • 00:46:54 Jason's question for Matt about AI's impact on eCommerce
  • 00:48:01 How to connect with Jason and his content platforms


Enjoy!

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3 weeks ago
50 minutes 12 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E595:🎓IS THIS THE PERFECT YOUTUBE MARKETING STRATEGY? | MENTORING MOMENTS #158 W/GUEST MENTOR NATE WOODBURY | THE ECOMMERCE EDGE Podcast

🎓 Nate is the CEO of Be the Hero Studios - https://betheherostudios.com

🎓 Be the Hero Studios is a specialist YouTube marketing agency

🎓 Be the Hero Studios has developed a unique YouTube marketing strategy called 'The Leaf Strategy'

🎓 Nate was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise


Enjoy!

Show more...
3 weeks ago
57 minutes 35 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E594:🎙️IS TRANSLATION THE ULTIMATE PERSONALIZATION? | BRYAN MURPHY - SMARTLING | THE ECOMMERCE EDGE Podcast

💡 Bryan is the CEO of Smartling - https://www.smartling.com

💡 Smartling is where translation meets intelligence, powering global growth with every word

💡 Smartling is built to make you extraordinarily productive, Smartling is the best way to translate

💡 Smartling integrates to your tech stack, automates workflows, and translates with AI at scale – for a fraction of the cost and turnaround time of traditional translation

💡 In this episode Jason & Bryan discuss the extreme business opportunity and business case for translation and why NO merchant should operate without it on their website


Enjoy!

Show more...
3 weeks ago
50 minutes 20 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E593:📦TALKING TO 'MR. AI' FOR WHOLESALE DISTRIBUTION | NICK PERICLE - PROFITOPTICS | B2B COMMERCE CORNER #126 | THE ECOMMERCE EDGE Podcast

📦 Nick is the Vice President, Technology Strategy & Solutions at ProfitOptics - https://www.profitoptics.com

📦 Nick is also a well known figure in the AI for Wholesale Distribution world

📦 Nick has been helping Distributors practically apply AI in their operations for the last couple of years

📦 In this episode, Jason & Nick discuss what is holding Distributors back as they navigate the brave new world of AI and how to leverage it to help streamline and grow their businesses


Enjoy!

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4 weeks ago
52 minutes 55 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E592:🎓OPTIMIZING YOUR ECOMMERCE BUSINESS FOR PERSONAL FREEDOM | MENTORING MOMENTS #157 W/GUEST MENTOR DAN DEMSKY | THE ECOMMERCE EDGE Podcast

🎓 Dan is the Co-Founder & CEO of Unbound Merino - https://unboundmerino.com

🎓 Unbound Merino is a performance Merino knitwear manufacturer and DTC retail brand

🎓 Unbound Merino's clothing is designed to help you pack and own less so you can focus your energy on the experiences that matter most

🎓 Dan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise


Enjoy!

Show more...
1 month ago
1 hour 2 minutes 17 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E591:🎙️CREATING FOMO FOR YOUR BRAND AND PRODUCTS | MICHAEL DODSWORTH - FANFARE | THE ECOMMERCE EDGE Podcast

💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io

💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights

💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture

💡 Fanfare is your unfair advantage in experiential commerce - turning hype into connection, anticipation into obsession, and casual customers into lifelong fans

💡 In this episode Jason & Michael discuss 'drop' based culture and commerce initiatives and how brands can leverage anticipation & FOMO to drive customer connection and engagement


Enjoy!

Show more...
1 month ago
49 minutes

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E590:📦NOT JUST SALES: THE TRUE VALUE OF ECOMMERCE FOR B2B BRANDS | JASON ON THE ORO B2B UNCUT PODCAST | B2B COMMERCE CORNER #125 | THE ECOMMERCE EDGE Podcast

📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos

📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts

📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs

📦In this conversation, Jason & Aaron cover the following key topics:

5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow


Enjoy!

Show more...
1 month ago
46 minutes 2 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E589:🎓THE ART OF CRO ON AMAZON | MENTORING MOMENTS #156 W/GUEST MENTOR DANIELA BOLZMANN | THE ECOMMERCE EDGE Podcast

🎓 Daniela is the Founder & CEO of Mindful Goods - https://mindfulgoods.co

🎓 Mindful Goods is a specialist Amazon CRO (conversion Rate Optimization) agency

🎓 Daniela was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise


Enjoy!

Show more...
1 month ago
58 minutes 32 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E588:🎙️KILLING BAD AMAZON REVIEWS | SHANE BARKER - TRACEFUSE | THE ECOMMERCE EDGE Podcast

💡 Shane is the Owner of TraceFuse - https://tracefuse.ai

💡 TraceFuse is the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines

💡 TraceFuse files cases for you, so you don’t have to lift a finger

💡 TraceFuse is 100% Amazon TOS compliant

💡 In this episode Jason & Shane discuss how bad reviews can kill your Amazon performance and how to easily get rid of them when they violate Amazon's rules (hint: many do!)


Enjoy!

Show more...
1 month ago
47 minutes 23 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E587:📦WHO'S ON MY B2B ECOMMERCE WEBSITE? | BRAD MYERS - REV METHODS | B2B COMMERCE CORNER #124 | THE ECOMMERCE EDGE Podcast

📦Brad is the Co-Founder & CEO of RevMethods - https://revmethods.com

📦RevMethods is specialist B2B website visitor identity resolution platform

📦RevMethods helps manufacturers & distributors generate more pipeline by identifying and engaging high value visitors

📦RevMethods enhances the customer experience with personalized interactions based on visitor data

📦In this episode, Jason & Brad discuss how important it is for B2B suppliers to recognize their high value, highly targeted ICP, unauthenticated website visitors that they can then get into engaging outreach campaigns in highly targeted ways


Enjoy!

Show more...
1 month ago
48 minutes 34 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E586:🎓THE ART + SCIENCE OF INFLUENCE | MENTORING MOMENTS #155 W/GUEST MENTOR TOMER HEN | THE ECOMMERCE EDGE Podcast

🎓Tomer is the Founder & CEO of Peak Momentum & Massive Influence - https://www.massiveinfluence.co

🎓Tomer is also the Co-Founder of the Social Gems Influencer Management Platform - https://socialgems.io

🎓Tomer was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise


Enjoy!

Show more...
1 month ago
1 hour 2 minutes 9 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
E585:🎙️CROSS-BORDER ECOMMERCE DONE RIGHT | ALEX YANCHER - PASSPORT | THE ECOMMERCE EDGE Podcast

💡Alex is the Co-Founder & CEO of Passport - https://passportglobal.com

💡Passport is a cross-border eCommerce services provider

💡Passport handles end to end cross-border shipping and Merchant of Record (MOR) services

💡Passport delivers: Store configuration and localization support, Accurate, landed duty & tax costs, Reliable DDP shipping to 180+ countries, In-country enablement to mitigate de minimis changes, Duty drawback support to recover import fees, Expert tax, tariff, product and regulatory assistance, Growth-focused internationalization services, Local banking and payment options and more

💡In this episode Jason & Alex discuss the biggest challenges of selling and shipping goods cross border and how brands can best manage this at scale, with ease


Enjoy!

Show more...
1 month ago
44 minutes 5 seconds

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.