💡 Chris is the Cofounder & CEO of Syndic8 - https://www.syndic8.io
💡 Syndic8 helps brands to maximize their eCommerce sales by getting their products on the digital-shelf sooner, with greater accuracy and lower operating costs
💡 Syndic8 is revolutionizing product data management, syndication and connectivity for eCommerce across the retail and logistics industry
💡 Syndic8 has also just released their Order Integration & Management capability
💡 In this episode Jason & Chris discuss how system integration/middleware customers expect their technology to do more with less and how companies like Syndic8 are stepping up to deliver it
Enjoy!
📦 Amber is the Global Director of CX + Customer Adoption at the B2B eCommerce Association - https://www.b2bea.org
📦 Amber has helped deliver large scale change management and B2B eCommerce adoption projects at large manufacturers and distributors
📦 Amber is an expert customer digital adoption specialist and change agent within B2B orgs of all shapes and sizes
📦 In this episode, Jason & Amber discuss customer adoption through the lens of 'moments that matter'
Enjoy!
🎓 Lynsey is a tenured digital transformation specialist
🎓 Lynsey is also a Founding Partner & Facilitator at Cognitive Union - a progressive, boutique learning and performance consultancy - https://cognitiveunion.com
🎓 Lynsey was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood
🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
Enjoy!
💡 Robby is Lifecycle Marketing Specialist at Marigold Campaign Monitor - https://www.campaignmonitor.com
💡 Campaign Monitor helps omni-channel merchants to launch, engage, and grow faster with their advanced email marketing platform
💡 Campaign Monitor lets brands compare their open rates, click-throughs, and bounces against industry standards, then get tactical recommendations designed to close the gap
💡 In this episode Jason & Robby discuss how and why traditional email marketing is being forced to rapidly evolve into full scale, end to end customer lifecycle marketing
Enjoy!
📦 Jeremy is the Director of eCommerce & Digital Marketing at Reinders - https://www.reinders.com
📦 Reinders is one of the Midwest's largest full-service distributors of products to the commercial green industry - since 1866
📦 Jeremy has spearheaded multiple ground breaking digital innovation projects over the last 13+ years at Reinders
📦 He is an expert in B2B eCommerce & the business of at scale distribution
📦 In this episode, Jason & Jeremy discuss how customer centricity IN digital innovation can help accelerate the growth curve of any distribution business
Enjoy!
🎓 Rebecca is an ex-McKinsey university lecturer, author, business leader, consultant and thought leader on all things risk vs. opportunity management - https://www.rebeccahomkes.com
🎓 Rebecca is the author of the new book: 'Survive, Reset, Thrive - Leading breakthrough growth strategy in volatile times'
🎓 Rebecca was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood
🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
Enjoy!
💡 Shaan is the Co-Founder & CEO of Alia - https://www.aliapopups.com
💡 Alia is the NEXT generation of eCommerce site popups
💡 Alia helps merchants achieve 15%+ opt-in rates with a smarter popup, designed perfectly for your brand — built specifically for Shopify
💡 Al, ia delivers: Automated Smart TestingSmart Triggering, Beautiful Templates, Customer Education That Converts
💡 In this episode Jason & Shaan discuss how the right popup tech can help engage and hold customer's attention and ultimately drive more revenue for brands
Enjoy!
📦 Marc is the Global Technical Director of eCommerce at Ideal Clamp Products (Ideal Tridon) - https://www.idealtridon.com
📦 Marc has held senior digital leadership roles at multiple manufacturers & distributors over the years
📦 He is an expert in B2B eCommerce and knows what it takes to win in this space
📦 Marc also has the responsibility for maintaining BAU, managing moonshots and contending with new technologies like AI
📦 In this episode, Jason & Marc discuss what's keeping B2B's up an night digitally speaking and how to best deal with what IS vs what COULD BE over time
Enjoy!
🎓 Joshua is the Founder of Imagine Marketing - https://www.imagine-affiliate.com
🎓 Imagine is a specialist affiliate marketing agency
🎓 Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood
🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
Enjoy!
💡 Russ is the President & CEO of Agilence - https://www.agilenceinc.com
💡 Agilence is an end to end 'loss prevention' platform
💡 Omni-channel retailers often have issues with 'shrinkage' but have great difficulty in identifying where, how and why this shrinkage is happening and Agilence solves for this problem
💡 Agilence supports smarter Loss Prevention & Operations with Adaptive Intelligence, Sharper Insights & Stronger Protection
💡 Agilence helps retailers reduce shrink and improve margins
💡 In this episode Jason & Russ discuss the challenges and opportunities for better loss prevention for retail and where brands should start looking first for their best next step
Enjoy!
📦In this special episode of the Podcast, Jason guests on a webinar & expert round table discussing the relevance of the Gartner Magic Quadrant for Digital Commerce hosted by Virto Commerce - https://virtocommerce.com
📦You can download the related full Magic Quadrant here: https://virtocommerce.com/assets/2025-gartner-magic-quadrant-for-digital-commerce
📦Joining this round table are B2B eCommerce Experts:
- Denis Clifford - Chief Customer Officer at Virto Commerce & Round Table Moderator
- Alexander (Sasha) Siniouguine - Founder & CEO of Virto Commerce
- Jacobi Zakrzewski - Vice President - Tech Strategy & Solutions at Luminos Labs
- Jason Greenwood - Founder & Lead Consultant of Greenwood Consulting
Enjoy!
🎓 Andrew is the CEO of Ashworth Strategy - https://ashworthstrategy.com
🎓 This episode gets to the heart of why eCommerce entrepreneurs and service providers forge ahead, even when it gets challenging and the way forward is unclear
🎓 Andrew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood
🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
Enjoy!
💡 Tom is the Founder of Cotera - https://cotera.co
💡 Cotera helps merchants build AI Agents That Don't Need Babysitting
💡 Cotera delivers agents that monitor, analyze, and act—automatically
💡 Cotera agents don't just analyze your customer feedback, they take action on it
💡 In this episode Jason & Tom discuss the future of agentic commerce and how they're building it
Enjoy!
📦 Alison is a UK based expert merchandising consultant - https://alisonmetcalfe.co.uk
📦 Alison and I were chatting and she asked whether her merchandising experience might be useful to B2B manufacturers & distributors - I said 'heck yes'!
📦 So we decided to make this conversation happen
📦 In this episode, Jason & Alison discuss the benefits of a proper product merchandising strategy and how it can supercharge profitable B2B growth!
Enjoy!
🎓 Jeremy is an eCommerce Consultant, Podcaster and colorful industry personality affectionately known as 'The eCommerce Redneck' - https://ecommerceredneck.com
🎓 This episode is a fun one where we discuss some of the history of eCommerce and where we think it's going next
🎓 Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood
🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
Enjoy!
💡 Rob is the Head of Strategy and Insights at Cordial - https://cordial.com
💡 Cordial technology automates billions of data-driven messages—across email, SMS, mobile app, social media, direct mail, and more
💡 Cordial is an award-winning, rapidly scaling software company on a mission to help the world’s largest brands drive scalable revenue growth and lasting customer connections
💡 Cordial consolidate your data and unifies your customer profiles so you always send the right message, to the right audience, at the right time
💡 In this episode Jason & Rob discuss how the best digital marketers have moved beyond behavior to intent as their focus - and why
Enjoy!
📦In this special episode of the Podcast, Jason guests on the Shopify1Percent Podcast with Jay Myers - https://www.shopify1percent.com
📦This episode originally aired on February 19, 2025 - https://www.youtube.com/watch?v=R3mJmgTjWfU
📦In this conversation, Jason & Jay cover these Key Takeaways:
✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.
✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.
✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.
✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.
✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.
🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.
Enjoy!
🎓 Arthur is the Co-Founder of S&G Bookkeeping - https://www.sandgbookkeeping.com
🎓 S&G Bookkeeping is a specialist eCommerce Bookkeeping & Tax Preparation service
🎓 Arthur was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood
🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
💡 Max is the Co-Founder & CEO of 7thOnline - https://www.7thonline.com
💡 7thOnline is dedicated, advanced AI-Powered Demand Planning and Inventory Management Software
💡 7thOnline is built for Wholesale, Retail and eCommerce
💡 7thOnline provides a comprehensive suite of applications powered by retail-specific machine learning & artificial intelligence that caters for needs like: Merchandise planning, Open to Buy, Fast Fashion Reorder, Allocation & Replenishment, Assortment Planning, Item Level Planning, PO Requisition, Wholesale Account Planning and more!
💡 In this episode Jason & Max discuss the challenges that wholesalers and retailers face with their demand planning in an increasingly complex omni-channel world and how these challenges can be turned into strategic strengths
Enjoy!
📦 Parker is the CEO at Tradiant - https://www.gotradiant.com
📦 Parker is an expert in the secondary-distribution industry
📦 Tradiant is a specialist Distributor that works with brands to liquidate excess inventory
📦 Tradiant is a strategic liquidation and secondary-market distribution partner for brands that value trust, speed, and control over where their products end up
📦 In this episode, Jason & Parker discuss the secondary-market in detail and how Tradiant uniquely solves for brand inventory issues in a way that preserves brand equity, value and trust
Enjoy!