The Ecommerce Toolbox: Expert Perspectives

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The Ecommerce Toolbox: Expert Perspectives

Ecommerce Experts, Noibu

114 episodes

5 days ago

Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

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All content for The Ecommerce Toolbox: Expert Perspectives is the property of Ecommerce Experts, Noibu and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

Show more...

Episodes (20/114)

The Ecommerce Toolbox: Expert Perspectives

What a decade at Coach taught Jennifer Martinez-Velazquez about building modern ecommerce

Creating an ecommerce experience that is both emotionally rich and commercially effective can be complex, because it demands a complete rethinking of how customers actually move through digital ecosystems. Jennifer Martinez-Velazquez, Senior Director of Global Marketing & Digital Experience at Coach, outlines how luxury brands can blend immersive storytelling with rigorous performance measurement.

4 days ago

20 minutes

The Ecommerce Toolbox: Expert Perspectives

From marketing to $200K savings: how Laura Turner transformed CX in 2 years at S&S Activewear

Building a high-impact customer experience function isn’t about surveys and scorecards, it’s about transforming how an entire organization thinks about customers, employees, and measurable business outcomes. In this episode, Laura Turner, Head of Customer Experience at S&S Activewear, unpacks the blueprint for launching and scaling a CX function that drives real financial impact.

1 week ago

21 minutes

The Ecommerce Toolbox: Expert Perspectives

Lessons from 14 years in ecommerce: Steve Dumas on AI, content, and the shift to full-funnel growth

Marketing transformation isn’t just about new platforms, it’s about building teams who can adapt as rapidly as the landscape around them evolves. In this episode, Kailin Noivo sits down with Steve Dumas to explore how AI, automation, and rising customer acquisition costs are reshaping both the tactics and the talent required to scale successfully. Steve reveals why the old separation between brand marketing and performance marketing no longer exists - today’s platforms like Meta and Google operate full-funnel, requiring teams who can merge data-driven strategy with storytelling and creative execution. He explains how AI, despite boardroom hype, often increases execution complexity rather than reducing headcount, demanding more creative assets, more human judgment, and deeper cross-functional coordination than ever before.

2 weeks ago

17 minutes

The Ecommerce Toolbox: Expert Perspectives

Inside a 5-year tech gap: How Madhav Kondle upgraded Janie and Jack’s 17-year-old systems

Rebuilding retail tech isn’t just about shiny, new tools and platforms, it’s about creating a foundation that accelerates growth, integrates acquisitions seamlessly, and gives every team a single version of the truth. And Madhav Kondle, CIO of Janie and Jack, did just this. In this conversation, he reveals how he executed a company-wide technology overhaul following a major spin-out. When Madhav stepped in, the stack was years behind - legacy POS, broken data pipelines, disconnected ecommerce systems, and a backlog of tech debt that had compounded since 2017.

3 weeks ago

20 minutes

The Ecommerce Toolbox: Expert Perspectives

Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digital future

Guy Haimovitch, Chief Product Officer at GlassesUSA.com, unpacks the technology, operations, and regulatory shifts reshaping a category where accuracy, personalization, and confidence are non-negotiable. Guy explains why eyewear has stubbornly remained at 15% online penetration, and what it actually takes to break through that ceiling. This conversation spans everything from AI-driven prescription scanning to omnichannel experimentation, revealing how GlassesUSA.com is removing friction from every stage of the customer journey.

1 month ago

21 minutes

The Ecommerce Toolbox: Expert Perspectives

The 180-year-old startup: A.T. Cross's digital transformation playbook

Transforming a 180-year-old brand for the digital era isn’t about abandoning tradition - it’s about translating it. In this episode of the Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Patrick Maness, Director of Global Ecommerce at A.T. Cross Company, to explore how a heritage luxury pen brand is rewriting its future online.

1 month ago

12 minutes

The Ecommerce Toolbox: Expert Perspectives

Building a $100M+ commerce platform without the traditional playbook

Building the future of ecommerce isn’t about adding more tools; it’s about making complex systems work seamlessly together. In this episode of the Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Ram Venkataraman, CEO of KIBO, to unpack how AI, composable architecture, and enterprise scalability intersect in the new era of digital commerce.

1 month ago

24 minutes

The Ecommerce Toolbox: Expert Perspectives

Why 90% of digital transformations fail - building success at Pendleton

Mastering digital transformation in ecommerce isn’t just about adopting new technology - it’s about honoring what’s timeless while embracing what’s next. In this episode of the Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Rick Ragusa, former VP of Ecommerce and Direct Marketing at Pendleton, to explore how decades of retail evolution, from catalog marketing to AI-driven commerce, reveal the enduring power of customer connection.

1 month ago

18 minutes

The Ecommerce Toolbox: Expert Perspectives

Scaling wellness: SpaBreaks hits <10% category share while leading the UK market

This time, Kailin Noivo sits down with Marc-André Hade, Chief Commercial and Marketing Officer at SpaBreaks, to explore how a call-center-led business transformed into the UK’s largest digital-first spa and wellness marketplace. With leadership roles at eBay, StubHub, and TheFork, Marc-André brings a wealth of experience in scaling two-sided platforms and leading commercial strategy in competitive consumer markets.

2 months ago

21 minutes

The Ecommerce Toolbox: Expert Perspectives

Smart lighting revolution: How Jasco achieved 8x ROAS in premium markets

In this episode of the Ecommerce Toolbox Expert Perspectives, host Kailin Noivo sits down with Jeff Cato to explore how brands can thrive in commoditized product categories.

2 months ago

21 minutes

The Ecommerce Toolbox: Expert Perspectives

From zero inventory to 80 employees: Furniture.com's digital-first approach

In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Daniel Bennett, CMO of Furniture.com, to unpack how a legacy domain is being rebuilt into a modern furniture marketplace. Daniel shares the playbook behind solving furniture-specific challenges like multi-retailer checkout, customer trust in high-consideration purchases, and the complexities of standardizing data across dozens of partners.

2 months ago

23 minutes

The Ecommerce Toolbox: Expert Perspectives

Beyond basic copy: How microcopy changes drive a 30% lower cart abandonment

In this episode of The Ecommerce Toolbox Expert Perspectives, host Kailin Noivo sits down with Angela Hill, Director of Ecommerce at Batteries Plus and author of Sweet Talk. This conversation sees Angela shed light on her 20-year ecommerce journey, one that taught her practical strategies for driving revenue through effective microcopy, understanding customer mindsets, and leveraging AI in ecommerce. So, whether you're managing a complex retail business or seeking to enhance customer engagement, Angela's unique perspective on intentional communication and focus-driven success provides actionable takeaways for modern ecommerce leaders.

2 months ago

23 minutes

The Ecommerce Toolbox: Expert Perspectives

How Crocs turned cultural trends into $4B revenue

In this episode of The Ecommerce Toolbox Expert Perspective, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience and Insights at Crocs, to explore the company's remarkable transformation. In the heavily saturated world of social media marketing, Crocs changed their game: they leveraged unique digital strategies, funky collaborations, personalization at scale, and AI-driven strategies while maintaining brand authenticity. So, how did this once-polarizing footwear brand shed their old skin and take on a new glimmer? Well, this conversation unpacks practical insights for scaling digital commerce operations and sheds light on the tools required to shatter obstacles along the way.

2 months ago

25 minutes

The Ecommerce Toolbox: Expert Perspectives

How a lean, story‑driven idea became a $40m global brand

In this episode, Dan Demsky, CEO & Co-founder of Unbound Merino, joins host Kailin Noivo to share how a minimalist travel T-shirt idea turned into a $40M global apparel brand. Dan delves into the origins of Unbound Merino, from crowdfunding validation to bootstrapping growth, and how staying lean, story-first, and authentic helped the company scale without outside investment. He also shares candid lessons on pivoting during COVID, leveraging organic YouTube creators over paid ads, and building a business with friends while keeping relationships intact.

3 months ago

21 minutes

The Ecommerce Toolbox: Expert Perspectives

From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant

In this episode, Brian Schmidt, VP of Integrated Marketing & Ecommerce at Brooks Brothers and Eddie Bauer, joins host Kailin Noivo to explore how heritage brands with centuries of history are being reimagined for the modern consumer. Brian shares the story behind Brooks Brothers’ 125th-anniversary Oxford button-down campaign, the importance of mapping distinct customer journeys, and why physical flagships remain essential in an increasingly digital world. He also unpacks the realities of tech-stack modernization, the balance between creative risk and loyalist expectations, and where real synergies emerge across Catalyst Brands.

3 months ago

22 minutes

The Ecommerce Toolbox: Expert Perspectives

100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noibu’s Founders

For the 100th episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with his co-founders, Robert Boukine (CEO) and Filip Slatinac (CTO) to reflect on two journeys: the podcast’s role as a hub for ecommerce thought leadership and Noibu’s own evolution from error monitoring to a platform that uncovers every conversion opportunity.

3 months ago

46 minutes

The Ecommerce Toolbox: Expert Perspectives

What eTail Boston 2025 says about the next era of ecommerce with Lena Moriarty

In this episode, Lena Moriarty, Head of Marketing at eTail, joins host Kailin Noivo to unpack what’s shifted in the six months between eTail Palm Springs and eTail Boston 2025. Lena shares how conversations have shifted in just six months since Palm Springs, from AI pilots to ROI-driven agentic AI, from tentative personalization to customers embracing hyper-personalized experiences, and from generic networking to engineered connections that deliver measurable value. She also highlights the rising importance of cross-department collaboration, the subtle trends gaining momentum, and the return of top-of-funnel awareness heading into 2026.

3 months ago

12 minutes

The Ecommerce Toolbox: Expert Perspectives

Trailblazing Marketing: Balancing Outdoor Heritage with Digital Innovation with Jane Smith

In this episode, Jane Smith, VP of Marketing at Merrell, joins host Kailin Noivo to unpack how one of the world’s leading outdoor brands is balancing its 40+ year heritage with modern marketing innovation. Jane shares how Merrell is integrating sustainability into the heart of its brand narrative, building community-first campaigns, and navigating disruptive shifts like AI-powered search and the rise of gorpcore culture. She also dives into lessons from global expansion, partnerships with brands like Jeep, and why authenticity remains the ultimate growth driver.

4 months ago

21 minutes

The Ecommerce Toolbox: Expert Perspectives

The Silent Killers of Performance (and How to Fix Them)

In this episode of The Ecommerce Toolbox: Expert Perspectives, Matt Ezyk, Senior Director of Engineering, Ecommerce at Hanna Andersson, shares how heritage brands can modernize ecommerce platforms without sacrificing reliability, performance, or customer experience. Matt reveals the “silent killers” that quietly erode site conversion, from friction-filled checkout flows to cross-team misalignment, and how he’s tackling them through selective modernization, API-first architecture, and a disciplined focus on site speed. He also cuts through the AI hype, explaining why clean, connected customer data is the non-negotiable foundation for any meaningful AI adoption. If you want to drive ecommerce growth while keeping your tech stack stable and your customer experience intact, you’ll want to hear this conversation.

4 months ago

18 minutes

The Ecommerce Toolbox: Expert Perspectives

Loyalty Beyond Discounts: Building Emotional Connections That Last with Nate Kennedy

In this episode, Nate Kennedy, former VP of Global Brand Marketing at Horizon Hobby, joins host Kailin Noivo to dig deep into the future of loyalty programs and what most brands are still getting wrong. Nate shares lessons from two decades in ecommerce, from building Select Blinds into a DTC success story to leading Horizon Hobby’s marketing evolution. He unpacks how discount-heavy programs create unintentional class divides, why emotional and experiential rewards resonate more with Gen Z and millennials, and how brands can design loyalty systems that actually make customers want to stick around.

4 months ago

18 minutes