In this week's podcast, Justin sits down with Lisa, a psych NP who's balancing two part-time jobs alongside a private practice that's finally gaining serious momentum. We dive into the hard numbers, break down the tax advantages of business ownership, and look at what it really takes to reclaim your time and stop living at the mercy of an employer. You’ll hear actionable strategies for managing your hours, deciding exactly when to hire help, and how to drop the fear-based thinking that ...

In this episode, Justin talks with Brian, a family nurse practitioner in South Florida who’s ready to launch his part-time men’s health clinic while juggling shift work, a newborn, and Miami’s competitive market. They walk through choosing the right location, avoiding corporate clinic pitfalls, setting a realistic startup budget, and running lean during the first year. Justin breaks down the pros and cons of adding functional medicine, how to price and structure memberships, and why soc...

In this episode, Justin reconnects with Alex, a registered nurse who’s taking the leap into entrepreneurship before she even finishes NP school. Alex is launching her hormone and weight loss wellness clinic while working full-time, managing school, and preparing to graduate in 2026. Justin walks her through the essential startup steps, creating SOPs as she builds, structuring provider contracts, choosing the right revenue streams, avoiding common time sinks, and navigating safe prescribing an...

In this solo episode, Justin breaks down the mindset shifts every nurse practitioner entrepreneur must make to achieve real success. From moving beyond scarcity thinking to taking full ownership of your outcomes, he explains why your internal operating system matters more than any business strategy. Justin shares eight core principles: abundance, responsibility, creation over consumption, decision-making, systems, big-picture thinking, high-level peers, and identity rewiring, and shows ...

In this episode, Justin breaks down the non-negotiable principles every nurse practitioner must follow to reach millionaire status. He explains why wealth isn’t luck; it’s built through persistence, smart risk-taking, and putting yourself in positions where opportunity can find you. Justin covers the essentials: being your own boss, building a scalable business, letting your money work for you, avoiding consumer traps, and creating multiple income streams. He also shares insights on lev...

In this episode, Justin opens up about one of the biggest challenges nurse practitioners face when starting or growing a business, fear. Whether it’s fear of failure, fear of losing stability, or fear of not being “ready,” these thoughts can stop even the most capable NPs from moving forward. Justin shares honest stories from his own journey, explains why fear is often just misplaced focus, and offers practical ways to push past anxiety and self-doubt. If you’ve ever felt stuck or afrai...

In this solo episode, we dive into the three main ways nurse practitioners can structure their practice: brick-and-mortar, telemedicine, and the hybrid model. Whether you're just getting started or thinking about expanding, Justin lays out the real-world pros and cons of each setup, no fluff, just straight talk. He shares insights from consulting with hundreds of NPs, explains why hybrid practices might be the sweet spot, and gives practical advice on leases, marketing, and keeping star...

Building a business is tough, but losing yourself in the process can be even tougher. In this episode, Justin gets real about the hard lessons he learned from growing multiple businesses, including medical clinics and real estate investments. He opens up about the personal sacrifices, stress, and obsessive habits that nearly cost him his peace of mind, important relationships, and true joy. The good news? He didn’t stop there. Justin shares the breakthrough strategies that helped him reclaim ...

In this episode, Justin sits down with Chad, a family nurse practitioner and military veteran with nearly a decade of experience in pain management. Chad is ready to break free from the “golden handcuffs” of his current role to launch a men’s health practice focused on testosterone replacement therapy, peptides, weight loss, and PRP treatments. His goal? To create a niche practice tailored to dads, veterans, and first responders. They explore the challenges of entering a saturated men’s healt...

Are you stuck in a high-stress specialty, dreaming of building something on your own? So was Ryan Parnham. In this episode, Justin talks with Ryan, a pulmonary critical care NP who is building a men's health telemedicine practice while still working his full-time job. Ryan is passionate about preventative medicine and helping men get real, lasting results, not just a prescription. They cut through the usual excuses and dive into what it really takes to build a practice on the side: Balancing ...

Are you trying to figure out how to price your services? You're not alone. Most NPs get stuck here, paralyzed by what the competition is doing. In this episode, Justin talks with Laquisha Stahl, a nephrology NP who just launched her own functional medicine practice. She’s navigating the same questions you are: Should you list prices on your website? How do you attract patients without a huge marketing budget? How do you balance a full-time job while building your own business? They cut throug...

In this episode, Justin talks with Kelly Dugan, a nurse practitioner who spent years in urology before realizing the field had an untapped opportunity: bringing urology consults directly to nursing homes and assisted living facilities. Kelly shares her journey from ER nurse to private practice, what it was like getting bought out by private equity, and why she’s now building her own mobile urology service. They discuss the realities of credentialing, malpractice insurance, and billing, but J...

In this episode, Justin talks with Tiffany Balin, a nurse practitioner who grew her practice from a single rented room to a thriving 1,800 sq. ft. clinic with over 400 patients, all in just one year. Tiffany shares how she achieved this growth without paid marketing, the power of word of mouth, when to bring on another provider, and how she’s transitioning to a membership model. If you’re an NP looking to start or scale your practice, this episode offers real-world lessons on growth, marketi...

In this solo episode, Justin dives into the essentials of creating a business that’s not just a job in disguise, but a sellable asset. He explains the critical steps to transition from being self-employed to a true entrepreneur, including removing yourself from daily operations, developing robust standard operating procedures (SOPs), and ensuring clean financial records. Justin also highlights the importance of recurring revenue streams, growth potential, and regulatory compliance to make yo...

In this solo episode, Justin breaks down the crucial difference between being a true entrepreneur and simply being a self-employed nurse practitioner. Too many NPs start businesses that end up owning them, trading time for money with no end in sight. Justin dives into how to build a business that actually works for you, not one that drains your time, energy, and freedom. Learn how to think like an entrepreneur, calculate the return on both your money and your time, and why reinvesting s...

Are you ready to break free from the grind? Join Justin as he chats with Christopher, a seasoned family nurse practitioner making the leap from high-volume primary care to launching his very own men's health and weight loss clinic. This episode dives deep into the challenges and mindset shifts required to move from employee to business owner. Christopher opens up about his battle with analysis paralysis and shares his struggles in building a practice from scratch. Justin delivers no-nonsense,...

Justin sits down with Luke, a family nurse practitioner and owner of a men's health clinic, to discuss Luke's inspiring leap from urgent care employee to full-time business owner. Within a year of opening his clinic, Luke has built a thriving practice with 135 recurring patients, all while maintaining weekend hours and avoiding debt. Throughout the conversation, Justin and Luke explore practical strategies for growth. They dig into key topics like leveraging Facebook communities for free, org...

In this solo episode, Justin dives deep into a topic that many nurse practitioner entrepreneurs overlook: investing and building a strong financial portfolio as your practice grows. Justin explains why letting cash sit in your business account is a wasted opportunity and walks you through smart strategies to make your money work for you. From determining the right emergency fund for both your personal and business finances to opening a brokerage account and investing in growth and passive inc...

If you’re running a cash-based practice, diversification isn’t optional, it’s survival. This solo episode is all about adding complementary services to protect and grow your income. With weight loss clinics and GLP-1 medications becoming oversaturated and market shifts happening constantly, you can’t afford to rely on just one revenue stream anymore. Justin breaks down practical ways to expand your service line with options like hormone replacement therapy, alternative weight loss meds, pepti...

Kate returns to share what happens after you get LegitScript certified and how to turn that into serious marketing muscle for your practice. We cut straight to the point on what works and what doesn’t when running Google Ads, from keyword targeting to creating offers that actually bring in paying patients. Kate opens up about tracking ad performance yourself instead of handing it all off to expensive agencies, so you can get better results by keeping control where it matters. We also dig into...