The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Kylie Kelly | Visibility Coach & Audience Growth Strategist
224 episodes
5 days ago
[If you want to book a Business Breakthrough Audit with me - click here] In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve. We’ll talk about: Why clarity often beats complexity (and what “big programs” tend to miss)How intimacy and attention create real transformation, not just more informationWhat these $44 audits have taught me about ...
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[If you want to book a Business Breakthrough Audit with me - click here] In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve. We’ll talk about: Why clarity often beats complexity (and what “big programs” tend to miss)How intimacy and attention create real transformation, not just more informationWhat these $44 audits have taught me about ...
[If you want to book a Business Breakthrough Audit with me - click here] In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve. We’ll talk about: Why clarity often beats complexity (and what “big programs” tend to miss)How intimacy and attention create real transformation, not just more informationWhat these $44 audits have taught me about ...
→ Join my next Empire Mixer here: https://calendly.com/kyliekelly/the-empire-mixer-networking-call Most business owners are chasing more - more followers, more subscribers, more automation. But after hosting a private networking mixer just for my email list (no ads, no socials, no funnels)… I was reminded that the future of email marketing isn’t about more. It’s about real connection - the kind that happens when women come together, drop the “pitch,” and genuinely see each other. In this epis...
Today I’m joined by Laura Kendrick, the copywriter and strategic partner high-performing founders call when their business is thriving - but their systems (and website) have stopped keeping up. In this episode, we dive into how to make your website actually do the talking for you. From crafting copy that converts to removing friction in your buyer’s journey, Laura shares how to create a site that works while you sleep. If you’ve ever wondered why your website feels legit but doesn’t sell, thi...
Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it. In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned. What You’ll Learn in This Episode: Why discounting isn’t the shortcut you think it isThe three real ...
Listen to this episode if: You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing. In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it. What You’ll Learn in This Episode: The real reason engagement drops even when your list is “growing”How unclear positioning confuses your audience and kills conver...
This week’s episode is part truth bomb, part love letter to women in business. I just got back from a beautifully run event - but after sitting through keynote after keynote that started with “Let me tell you about when I hit rock bottom…” I couldn’t help but wonder… have we not evolved? Today I’m breaking down why the “rock bottom to breakthrough” story has become the default setting for female entrepreneurs - and why it’s keeping so many of us stuck waiting for our own tragedy before ...
So many brilliant women downplay their expertise because they’re terrified of looking braggy, arrogant, or “too much.” Here’s the truth: hiding your brilliance doesn’t serve anyone - not you, not your clients, and not the people desperately waiting for the transformation you can bring. What You’ll Learn in This Episode: Why staying small and quiet is keeping you invisible (and broke)The difference between bragging and owning your brillianceMy own journey from “I’m just an introvert” to steppi...
Today I’m joined by professional organizer and life coach Tracy Hoth who helps people reclaim calm and clarity in their home, business, and digital world. With more than 16 years of organizing experience, Tracy applies her signature 5-step framework to everything from messy downloads to overloaded calendars - and she believes organization is about creating space to do your best work, not just making things look pretty. If you’re sick of cluttered files, chaotic Canva accounts, endl...
Are you hustling to get visible… but still not booking the clients you actually want? In this episode, I’m breaking down why visibility alone doesn’t work and what to do instead so your efforts actually lead to conversions. From the biggest mistakes I see women making, to the three visibility audit questions I walk my clients through, to how to position your freebie or quiz so it naturally connects to your paid offers… this is a practical, no-BS guide to turning visibility into revenue. What ...
Do you ever feel like your entire business lives or dies by your last Instagram post? Like the algorithm is your moody business partner who never pulls their weight? Here’s the truth: you don’t have to post every single day to grow. In fact, the more you chase visibility on rented land, the more your business stays stuck. In this episode, I’m calling out the social media trap in 2025, why the old playbook is broken, and what actually works if you want a business that lasts. What You’ll Learn ...
Still hanging onto the advice to “just charge what you’re worth”? Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver. In this episode, I break down: Why “charge what you’re worth” falls flat in today’s marketThe 3 things buyers actually look for before they investA real client story that proves clarity beats confidence every timeIf you’ve been raising your prices but still hearing crickets - this one’s for you. THE EMPIRE EXPANSION EVENT IS HERE...
Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions. Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide. What You’ll Learn in This Ep...
In this episode, I’m walking you through the 5 strategic shifts I’m making to scale without relying on social media in Q4 - and how you can do the same. We’re talking visibility that stacks, offers that don’t need reinventing, and the biggest Q4 traps I’ve seen (and fallen into myself). You’ll also get a taste of what we’ll be mapping out together at The Empire Expansion Event next month - my free two-day planning experience for six-figure women building their empires off social. So if ...
Want to get an email in front of my audience? Click here for the details of my sponsored email spots → Think you need 50,000 subscribers before you can make money from your email list? Nope. Not even close. Whether you’ve got a few hundred subscribers or a few thousand, you can absolutely start charging for access to your audience right now - without selling your soul or spamming your list. In this episode, I’m covering: How I structure my own sponsored email offers (and what I charge)The “wi...
Text Kylie a question to be featured on a future episode! Take the quiz I mention in this episode: What Visibility Strategy Matches Your Business Personality? Want to build your own quiz? Start your free trial with Try Interact - affiliate link! In this episode, I’m sharing why quiz funnels aren’t dead - you might just be doing them wrong. I'm diving into the exact strategy I used to create a quiz that brought in 135 leads in 30 days with an 86% conversion rate (without a single ad). I’m wal...
Text Kylie a question to be featured on a future episode! In this episode, I’m sharing what really happened when I unplugged from my life, my clients, my business - and even my own voice - for four days of complete silence. No phone. No talking. No reading. Just me, my nervous system, and a whole lot of uncomfortable stillness. If you’ve been holding it all together with duct tape and to-do lists, or wondering why your strategy suddenly feels heavy or hollow, this episode is your gentle - but...
Text Kylie a question to be featured on a future episode! If you’ve ever launched something you knew your ideal client wanted - only to hear crickets, this episode is for you. I’m joined by customer experience strategist Nadine Nethery, who’s here to share how one simple survey can completely change the way you sell. We’re talking about the exact questions to ask, how to get honest answers, and why this is the secret to writing copy that makes your audience feel like you’re reading their mind...
Text Kylie a question to be featured on a future episode! In this episode, I’m pulling back the curtain on exactly why your email list might not be growing - even though you’re doing all the things. You’re collaborating, creating content, showing up on stories… and still hearing crickets? I promise, it’s not you but it is time to ditch outdated tactics and recalibrate what growth looks like in 2025. We’re in a different digital world now. Reels are saturated, trust is low, and your dream clie...
Text Kylie a question to be featured on a future episode! In this episode, I’m pulling back the curtain on exactly how I’m planning Q3 inside my business - and spoiler alert: I’m not launching anything new. Instead, I’m focusing on doing fewer things, better. Because just because you can do more… doesn’t mean you should. After a big season of visibility (Inside the Inbox, turning 40, and launching a quiz funnel), I’m intentionally shifting gears. This quarter is all about conversion, consolid...
If you’ve ever created a freebie and wondered why no one’s signing up - this episode is your answer. I’m joined by OG blogger, tech founder, and host of the Blogger Genius podcast, Jillian Leslie, and we’re diving deep into the psychology behind lead magnets that actually convert. We unpack the 6 buying triggers that make people sign up (and buy), how to stop creating “nice to have” PDFs and start building must have offers, and what to do when your freebie just isn’t working. Whether your ema...
The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
[If you want to book a Business Breakthrough Audit with me - click here] In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve. We’ll talk about: Why clarity often beats complexity (and what “big programs” tend to miss)How intimacy and attention create real transformation, not just more informationWhat these $44 audits have taught me about ...
