In this New Year’s Eve solo episode of The End in Mind, I’m sharing what I see coming next in marketing as we step into 2026 — and why so many old strategies are starting to fall apart.This episode is about the shift away from over-reliance on paid ads and toward organic marketing, trust-based visibility, podcasting, influencer relationships, and human-to-human connection. I talk about how consumer behavior is changing, why people are tired of being sold to, and what businesses need to focus on instead if they want to stay relevant and profitable.I also share practical ways to adapt: from leveraging podcasts and aligned creators, to understanding how AI search and map-based discovery are shaping visibility online.This episode is both a reflection and a forward-looking guide — meant to help you enter the new year with clarity, intention, and a smarter approach to growth.If your old marketing isn’t working anymore, this episode will help you understand why — and what to do next!*Loved this episode?*Share it with a fellow business owner or creator who’s rethinking their marketing for the new year, and leave a review on your favorite podcast platform. Your support helps The End in Mind reach more listeners who want to grow with intention! Learn more about your ad choices. Visit megaphone.fm/adchoices