In this New Year’s Eve solo episode of The End in Mind, I’m sharing what I see coming next in marketing as we step into 2026 — and why so many old strategies are starting to fall apart.This episode is about the shift away from over-reliance on paid ads and toward organic marketing, trust-based visibility, podcasting, influencer relationships, and human-to-human connection. I talk about how consumer behavior is changing, why people are tired of being sold to, and what businesses need to focus on instead if they want to stay relevant and profitable.I also share practical ways to adapt: from leveraging podcasts and aligned creators, to understanding how AI search and map-based discovery are shaping visibility online.This episode is both a reflection and a forward-looking guide — meant to help you enter the new year with clarity, intention, and a smarter approach to growth.If your old marketing isn’t working anymore, this episode will help you understand why — and what to do next!*Loved this episode?*Share it with a fellow business owner or creator who’s rethinking their marketing for the new year, and leave a review on your favorite podcast platform. Your support helps The End in Mind reach more listeners who want to grow with intention! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Christmas Eve solo episode of The End in Mind, I’m slowing down to reflect on the year behind us — the growth, the challenges, and the quiet evolution that shaped who I’m becoming.This year brought major milestones in my business, deeper clarity around my values, and powerful personal shifts as I step into a new season of life. It also brought difficult moments that reminded me what truly matters — family, presence, and perspective.This episode is an invitation to pause, acknowledge how far you’ve come, and honor both the wins and the hard moments. Growth doesn’t always look loud — sometimes it looks like alignment, peace, and letting go.Thank you for being here, for listening, and for growing alongside me through this podcast.Wishing you a peaceful holiday season, a reflective end to the year, and an expansive new beginning ahead!*Loved this episode?*Take a moment today to reflect — write down what this year taught you, how you’ve grown, and what you’re ready to leave behind.If this episode resonated, share it with someone who’s also navigating change, or DM me on Instagram (@meraki_media_management) to tell me what this year meant to you. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The End in Mind, Caitlin sits down with Elle George, a multi–7-figure entrepreneur, founder, and author who rebuilt her businesses after surviving toxic partnerships, hostile takeovers, and millions in legal battles.Elle shares what most founders never talk about: how quickly misaligned partnerships can destroy trust, finances, and peace — and how to protect yourself before you sign the wrong deal.This conversation explores what it really means to scale with integrity, why urgency is one of the biggest red flags in business, and how to align values before ambition. Elle introduces her Deal Readiness Framework, designed to help entrepreneurs slow down, ask better questions, and document decisions so growth doesn’t come at the cost of burnout or regret.If you’re navigating partnerships, investors, or major business decisions — this episode will help you lead with clarity, confidence, and discernment.Connect with Elle:- Instagram: https://www.instagram.com/the.elle.george/- Website & Book: https://www.beforeyoushakehands.com*Loved this episode?*Share it with a fellow founder, leave a review, or DM Caitlin on Instagram @meraki_media_management with your biggest takeaway! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of The End in Mind, I’m joined by Maritza Davila — a business growth strategist known for helping 6–7 figure business owners eliminate inefficiencies, strengthen their leadership, and create the systems required for predictable, sustainable growth.Maritza brings more than a decade of experience across operations, team development, and business scaling. She’s supported industry-leading companies nationwide, earned recognition in top publications and podcasts, and developed her proprietary G.R.O.W. methodology to help owners get out of survival mode and into strategic leadership.In our conversation, we dive into:- Why entrepreneurs often outgrow traditional workplaces — and how that sparks their first leap into business- What actually creates clarity when you feel scattered, overwhelmed, or “too in the weeds”- The shift from doer to leader — and why so many business owners get stuck there- How to build a team you trust, set clear expectations, and stop managing chaos- How often to repeat expectations (hint: studies show 7–12 times!) and why repetition is a leadership skill- Why systems and predictable processes protect your client experience — and your sanity- Why your team’s performance is always tied back to your clarity as a CEO- What it looks like to scale to $700K–$5M without burning out — and why tracking your goals weekly doubles your success rateMaritza’s blend of honesty, strategy, and practicality makes this episode a must-listen for anyone ready to step into true leadership and grow their business with intention — not hustle.Connect with Maritza:- Website: www.opt360.co- LinkedIn: https://www.linkedin.com/in/maritzadavila/- Instagram: https://www.instagram.com/_maritzadavila/*Loved this episode?*Share it with a fellow entrepreneur who’s ready to scale or DM me on Instagram (@meraki_media_management) with your biggest takeaway. Your reviews and shares help The End in Mind reach even more entrepreneurs who are ready to grow with clarity and intention! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this deeply meaningful episode of The End in Mind, I’m joined by Marla Mervis-Hartmann — bestselling author of Be-Friend Yourself, TEDx speaker, Reiki Master, and the creator of Love Your Body Love Yourself.Marla is known for her compassionate and intuitive approach to healing emotional eating, body shame, and the deeper wounds that keep so many people stuck in cycles of control, restriction, obsession, or disconnection. Her work goes far beyond food — it’s about coming home to yourself.Together, we explore:- What emotional eating really is (and what it’s not)- How food can become a coping mechanism for grounding, avoiding, or bypassing deeper emotions- The difference between “dieting” and true nourishment- How spiritual connection plays a role in healing body image- Why so many high-achieving entrepreneurs get stuck in loops of “overthinking, overworking, and overeating”- How childhood environments shape our relationship with food and our bodies- Why getting into your body (not just your mind) is essential for healing- How to rebuild trust with food, your body, and yourself- Practical tools for moving through overwhelm without abandoning yourself- What to do when healing uncovers a “void” or identity gap — and how to fill it with self-love rather than old patternsThis conversation is filled with wisdom, grounded spirituality, and gentle reminders that we don’t heal through force — we heal through safety, compassion, and connection.Connect with Marla & Explore Her Work:- Her Book: Be-Friend Yourself: https://www.loveyourbodyloveyourself.com/book- Free Gift — Breaking the Cycle of Emotional Eating: https://goloveyourbodyloveyourself.com/emotionaleating- Website: www.LoveYourBodyLoveYourself.com- TEDx Talk: The Secret Ingredient of Feeling Good in Your Body: https://youtu.be/nEVjlT9B6dU?si=0--OdXuS_qTEi1X9- YouTube: https://www.youtube.com/marlamervis- Instagram: https://www.instagram.com/loveyourbodyloveyourselfalways- Facebook: https://www.facebook.com/loveyourbodyloveyourselfhttps://www.facebook.com/marla.mervis*Loved this episode?*Send me a DM on Instagram @meraki_media_management — I’d love to hear your reflections, your story, or what resonated most. Sharing these episodes or leaving a review helps this community grow and reach more people who need these conversations. Thank you for being here! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this final part of my 4-episode Cozy Earth–sponsored solo series, we’re diving into one of the most overlooked — yet most important — parts of business growth: your energy.This episode goes deep into what really happens behind the scenes when you’re building a business. Not the strategy. Not the content pillars. But the emotional and energetic experience that every entrepreneur faces.I talk about:- Why entrepreneurship is one of the most intense personal-development journeys you’ll ever go through- How nervous system dysregulation shows up as “scarcity” and sabotages your results- Why you sometimes repel clients without realizing it- The role of tapping, Reiki, journaling, and grounding practices- How to make strategic decisions only when your energy is regulated- The difference between toxic positivity and energetic awareness- How to acknowledge shifting markets without spiraling into fear- Why emotional regulation is a business skill- How to stay grounded, intuitive, and confident — especially when everything feels overwhelmingThis is the episode I wish I had when I started my business. Because no one talks about this part enough — and it matters more than we think.Cozy Earth generously sponsored this 4-part solo series, and let me tell you… recording wrapped in their bamboo pajamas and sleeping on their sheets has been a nervous-system game-changer.*Black Friday came early:- Use code 'MERAKI' to save 40% sitewide at cozyearth.com- 100-Night Sleep Trial & 10-Year WarrantyPerfect for gifting (or keeping for yourself)!*Loved this episode?*DM me on Instagram @meraki_media_management and tell me your biggest takeaway — or let me know what part you related to the most. Your messages help me shape future episodes, and I love hearing from you.And if you want to support the show, share the episode or leave a quick review. It helps more entrepreneurs find conversations like this! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this next Cozy Earth-sponsored episode of The End in Mind, I dive deep into one of the most overlooked parts of business growth — the energy and consistency behind your marketing and lead generation.I share how social media still works (even with 100 followers), why most businesses fail when they cut marketing first, and how to keep your pipeline full through genuine connection and consistent action.From daily lead generation practices to balancing multiple marketing channels, I give a behind-the-scenes look at how Meraki builds long-term growth through strategy, storytelling, and energy alignment.If you’ve been wondering how to reignite your marketing, this episode will help you see that success isn’t about doing more — it’s about showing up with the right energy and data-driven focus.*Special Offer from Cozy Earth: Black Friday came early!- Use code ‘MERAKI’ to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyPerfect for gifting (or keeping for yourself)!*Loved this episode?*DM me on Instagram @meraki_media_management to share your biggest takeaway or ask your marketing questions. Don’t forget to tag your Cozy Earth favorites if you order — Bailey already approves! Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with another Cozy Earth x The End in Mind episode! In this week’s solo, I’m diving into one of my favorite (and most misunderstood) topics: influencer marketing.After years of working with brands and creators through my agency, Meraki Media Management, I’ve learned that the secret to influencer marketing isn’t about follower count — it’s about relationships, alignment, and collaboration.I’m sharing:- What to do when you don’t have a big budget for influencers- How to build authentic relationships that lead to long-term partnerships- Why collaboration always works better than transaction- And how to protect yourself (and your brand) with clear communication and contractsWhether you’re a business owner ready to collaborate with creators or a marketer building your next campaign, this episode will give you a real behind-the-scenes look at how influencer marketing works, and how to make it feel aligned.*Special Offer from Cozy Earth: Black Friday came early!- Use code ‘MERAKI’ to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyBecause comfort fuels creativity — and these are the softest sheets and pajamas ever!cozyearth.com | Code: MERAKI*Loved this episode?*DM me on Instagram @meraki_media_management to share your biggest takeaway or your Cozy Earth favorites, and tag me when you order — I want to see what you picked! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special solo series, I’m kicking off the first of four episodes with Cozy Earth — one of my absolute favorite brands!As I record wrapped in their unbelievably soft bamboo pajamas and sheets, I’m diving into the first Unspoken Marketing Secret every entrepreneur needs to know: storytelling.I talk about how sharing your real experiences builds trust, creates connection, and turns casual followers into lifelong clients. I share stories from my years in marketing — from pitching major PR features to helping online entrepreneurs find their voice — and how the right story can open unexpected doors for your business.Whether you’re new to marketing or scaling your next big idea, this episode will remind you that authenticity always converts!*Special Offer from Cozy Earth: Black Friday came early - Use code ‘MERAKI’ to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyWrap the ones you love (including yourself!) in luxury!cozyearth.com | Code: MERAKI*Loved this episode?*DM me on Instagram @meraki_media_management to share your favorite takeaway or how you’re bringing more storytelling into your marketing, and don’t forget to tag me if you grab your Cozy Earth favorites! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, I’m joined by Chelsie Ram, a business coach with over 8 years of experience helping service providers, coaches, and sales teams build profitable sales frameworks that actually feel good.We dive into the mindset behind sustainable sales and marketing — what alignment in business really means, and how to simplify your approach so you can make more money without losing the joy that started it all.Chelsie and I talk about:- How overthinking is quietly killing your sales momentum- What sustainable sales really looks like (and how to create it)- The energy behind selling — and why “feeling salesy” usually means you’re out of alignment- How to build relationships that convert naturally- Why simplicity, consistency, and belief are the keys to scalingIf you’ve ever felt stuck between hustle and intuition, this conversation will remind you that sales can feel effortless — when it’s built on connection, confidence, and clarity.Connect with Chelsie:- Instagram: @chelsieram__- Website: chelsieram.com- Get her "Cold Outreach Profit Kit" - Find the link in her IG bio*Loved this episode?*DM me on Instagram to share your biggest takeaway or the mindset shift you’re making around sales — and leave a review to help The End in Mind reach more listeners who are ready to sell and scale with purpose! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, I’m joined by Lizzy Grant, owner and lead designer of White Point Creative, a boutique creative agency that helps online entrepreneurs refresh their brands and bring cohesion to their vision.Lizzy and I dive deep into the creative process behind branding — not just how it looks, but how it feels. She shares how to create a “brand world” that represents your values, audience, and offers, and why your brand should grow and evolve just as you do.We talk about:- The difference between aesthetic branding and strategic design- Why your visuals should evolve alongside your business- What “brand worlds” really are — and how they create connection- How sensitivity, values, and intuition shape powerful branding- Setting boundaries as a creative while leading with serviceLizzy reminds us that your brand is not a one-time project — it’s a living, breathing extension of who you are and who you’re becoming. Whether you’re rebranding, pivoting, or just craving more alignment, this episode will help you rethink how you approach your visual identity and marketing strategy.Connect with Lizzy:- Instagram: @white.point.creative- Facebook: https://www.facebook.com/whitepointcreative/- Free Offer Fix Guide: whitepointcreative.com/offer-fix- Newsletter + Resources: available at whitepointcreative.com*Loved this episode?*DM me on Instagram to share your favorite takeaway or how your brand has evolved over time — and leave a review so The End in Mind can reach more listeners ready to grow with purpose! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, I sit down with Joel Salomon — prosperity coach, author, and former hedge-fund manager — to explore the real connection between money, mindset, and manifestation.Joel shares how he walked away from Wall Street success to follow his purpose: helping others rewrite their beliefs about money and create abundance through practical mindset shifts. We talk about the limiting beliefs that keep entrepreneurs stuck in scarcity, and how to build the emotional and energetic foundation that allows wealth to flow.We dive into:- Why your relationship with money reveals your deepest beliefs- How to “doubt the doubt” and start acting from faith instead of fear- The truth about affirmations and how to make them actually work- Why action + alignment beats hustle every time- Real client stories of unexpected money manifestations — from $6 K to $300 K +Joel reminds us that prosperity isn’t luck — it’s alignment. Abundance starts when you stop treating money as something outside of you and begin to embody it from within.Connect with Joel:- Website: www.salaurmor.com- Instagram: https ://www.instagram.com/joelprosperitysalomon/- LinkedIn: https://www.linkedin.com/in/joel-salomon/- TikTok: https://www.tiktok.com/@joelprosperitysalomon- Facebook Pages:https://www.facebook.com/JoelProsperitySalomonhttps://www.facebook.com/thejoelsalomon- Amazon: Infinite Love and Money- Amazon: The 9 Money Rules Millionaires Use*Loved this episode?*DM me on Instagram to share your favorite takeaway or your own money-manifestation story — and leave a review. Your support helps The End in Mind reach more listeners who are ready to grow with purpose and prosperity. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of The End in Mind, I sit down with Nikki Gangemi, Board-Certified Master NLP Practitioner, Life & Success Coach, Hypnotherapist, and Founder of Mindful Matters LLC, to explore how self-hypnosis can help us rewire old patterns of thinking and create lasting change in business and life.Nikki shares her inspiring journey—from actress to teacher to entrepreneur—and how every pivot became an identity upgrade that led her to help others transform their inner dialogue. We dive into the subconscious mind, limiting beliefs, and the quiet power of suggestion that shapes how we see ourselves every day.Together we discuss:- How subconscious programming shapes our behavior and results- The truth about what “being hypnotized” really means- How to use self-hypnosis to dissolve fear, anxiety, and procrastination- The connection between identity, success, and fulfillment- Simple steps to practice self-hypnosis and reprogram your mindsetThis episode will shift how you think about mindset work—because all hypnosis is self-hypnosis, and the power to change starts within you.If you’ve ever felt stuck in old stories or ready to break free from limiting beliefs, this conversation will help you understand how to take back control of your thoughts, your confidence, and your next level of success.Connect with Nikki:- Website: https://nikkigangemi.com/- YouTube: https://www.youtube.com/@NikkiGangemi- LinkedIn: https://www.linkedin.com/in/nikkigangemi/- Instagram: https://www.instagram.com/mindfulmattersllc/- Facebook: https://www.facebook.com/mindfulmattersliving*Loved this episode?*DM me on Instagram to share your favorite takeaway or how hypnosis has helped you shift your mindset — and leave a review to help The End in Mind reach more listeners who are ready to grow with purpose! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's solo episode, I get real about something too many entrepreneurs forget: marketing should be fun.When your business starts feeling heavy, your content will too — and clients can sense it. As highly sensitive, intuitive people, many of us can instantly tell whether someone is creating from a place of joy or from obligation. The same is true for your audience.I share why fun and alignment are the most magnetic marketing strategies you’ll ever have, and how to shift your approach when content starts to feel like a chore. From giving yourself space away from social media, to leaning into creativity and authenticity, this episode is about finding that spark again.I also dive into:- Why authenticity and joy are contagious in content creation- What I’ve learned from watching creators and clients in their element- How fun attracts opportunities, clients, and aligned connections- The importance of stepping back when social media feels overwhelmingIf you’ve been stuck in perfectionism, burnout, or just plain boredom with your marketing, this conversation is a reminder that you’re allowed to enjoy the process. Because when you do, your audience feels it — and that’s when the magic happens!!*Loved this episode?*DM me on Instagram to share your thoughts or your own marketing journey. And if this ep inspired you, leaving a quick review helps The End in Mind reach more entrepreneurs who are ready to grow with purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode of The End in Mind, I dive into something I’ve been noticing (and living through) in business: the shift toward becoming a multifaceted entrepreneur.We’re in a season where your personal brand and your business brand can’t be separated anymore — they need to fuel one another. And the skills that make you stand out aren’t just nice-to-have add-ons; they’re often the deciding factor when a client chooses to work with you.I share how I’ve seen this unfold in my own business, Meraki, and why bridging your unique skills is critical for building offers that actually sell in today’s market. From the evolution of social media management into full-scale campaign strategy, to longer corporate sales cycles, to building a team that grows with you — this episode unpacks what it really takes to adapt and scale.If you’ve been feeling the pressure to “do more” or the confusion of shifting client expectations, this conversation will give you clarity and remind you that:- The market is evolving — and so should your offers- Clients don’t want to be pushed; they want to be understood- Scaling requires both foresight and supportThis episode is for entrepreneurs, small business owners, and anyone who knows they’re capable of more but isn’t sure how to bridge their skills into an offer the market actually wants!*Loved this episode?*Share it with a fellow entrepreneur and DM me on Instagram to tell me your thoughts — I’d love to hear your perspective! And if you found it valuable, leaving a quick review helps The End in Mind reach more listeners who are ready to grow with purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit down with Jessica Rennard — resale industry expert, entrepreneur, and business leader with over 15 years of experience turning surplus apparel into scalable, sustainable ventures.Jessica is the president of New Source, a micro wholesale sourcing company that empowers resellers and resale store owners by providing curated inventory. With a background in nonprofits, a passion for circular commerce, and a career spent building businesses at the forefront of sustainability, Jessica shares her unique perspective on what it takes to thrive in the resale industry today.We dive into:- How Jessica built a career around transforming discarded clothing into profitable, sustainable businesses- The systems and tech her team uses to track trends and supply niche resale markets- The reality of fast fashion vs. the growing resale economy- Why relationships, team-building, and executive coaching are key to long-term success- How AI and live selling are shaping the future of thrift, consignment, and resaleJessica’s story is proof that you can build profitable businesses with purpose — and that sustainability and scalability can go hand in hand. Whether you’re a reseller, entrepreneur, or just someone who cares about the future of fashion, this conversation is full of insights you won’t want to miss.Connect with Jessica:- LinkedIn: https://www.linkedin.com/in/jessicarennard/- Instagram: https://www.instagram.com/thefashiondisruptor/*Loved this episode?*Share it with a friend who would love this conversation and leave a review! Your support helps The End in Mind grow and reach more entrepreneurs, creators, and visionaries who are ready to build with purpose! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I share openly about where I am right now — in life, in business, and in this season of growth. From my mom’s healing journey to preparing for my wedding, to shifting how I see myself and the work I do, it’s been a time of reflection, patience, and change.I talk about what it really means to give ourselves permission to evolve — even when it feels uncomfortable or when others might not understand. Part of that for me has been retiring the first 100 episodes of this podcast, honoring the growth I’ve experienced since I first started, and creating space for the next version of who I’m becoming.This episode is also about learning to let go of perfectionism and allowing the process of growth to unfold — in business, in content creation, and in personal development. Sometimes things take longer than we expect. Sometimes we don’t get it right the first time. But if we can stay patient, stay open, and keep showing up, the results will come.If you’re in a season where you’re questioning yourself, starting something new, or navigating change, I hope this episode reminds you that it’s okay to be in process. You’re allowed to evolve.*Loved this episode?*Share it with a friend who needs this reminder, DM me on Instagram, or leave a review. Your support helps The End in Mind grow and reach more people who are ready to create and live with intention! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I’m joined by Mark G. Astor — an attorney, advocate, and founder of multiple law practices dedicated to supporting families impacted by substance abuse and mental health challenges.Mark shares his powerful journey from working as a prosecutor in the 1990s, to losing his sense of purpose, and ultimately finding his mission: helping families reclaim their loved ones from addiction, mental illness, and failed attempts at recovery. His story is one of resilience, reinvention, and relentless commitment to saving lives.We dive into his entrepreneurial path, how personal growth shaped his legal practice, and the innovative ways his team uses the law to bring hope to families who feel out of options. Mark also speaks candidly about the realities of recovery, the flaws in the legal and mental health systems, and why truth-telling and vulnerability are at the heart of his work.This conversation is raw, honest, and deeply inspiring — reminding us that entrepreneurship, at its core, is about finding a mission bigger than ourselves.Connect with Mark:- Website: https://mentalhealthaddictionlawfirm.com- You can also find him across social media: Facebook, LinkedIn, Instagram, TikTok, and YouTube*Loved this episode?*Share it with a friend who needs to hear it and leave a review. Your support helps The End in Mind reach more people who are ready to create, grow, and lead with intention. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, I share a deeply personal reflection on the way our past experiences—especially the challenging ones—are never wasted. I talk about the synchronicities I’ve been noticing in my own life lately, and how moments from my early 20s, working for a cancer nonprofit, have come full circle in unexpected ways during my recent personal experiences.From sitting with patients and hearing their stories to launching a campaign that reached hundreds of thousands, I thought I understood why I had been placed in that role. But now, years later, I can see how those moments also prepared me for something far more personal—helping my mom navigate her own health journey with confidence and familiarity.I dive into:- Recognizing patterns in your life as they unfold in real time- The comfort that comes from seeing how past challenges prepare you for present ones- How awareness deepens trust in life’s timing and purpose- Moving through “the ashes” of an up level with less fear each time- Why each experience adds to the unique “equation” of your lifeThis episode is a reminder that nothing is random, even when we can’t see the bigger picture yet. Every step, every challenge, every lesson is part of the equation that shapes who you are becoming.*Loved this episode?*Send me a message on Instagram — I’d love to hear your story. And if you have a moment, leave a review! Your feedback helps us reach more listeners who are ready to trust the process, see the patterns, and create a life aligned with their highest self. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I’m joined by Libby DeLucien — systems strategist, founder, and unapologetically practical business builder. She’s the CEO of WootRecruit, Sell Convert Clean & Organize It, and creator of the 1 Layer Deep™ framework, helping entrepreneurs escape the day-to-day by building businesses that run without them.Libby and I dive into her incredible journey — from starting with nothing during one of the hardest seasons of her life, to growing multiple companies, to accidentally stepping into the software industry and becoming a leader in her field. She shares exactly how she spotted gaps in the market, built solutions that scaled, and leveraged her personal brand to grow all of her businesses faster and more effectively.We also talk about:- Proof of concept — how to know if your idea will sell before you spend thousands building it- Why a personal brand is one of your most valuable business assets- The power of fractional hires and scaling smart- Overcoming imposter syndrome and showing up consistently as the face of your company.This conversation is packed with practical takeaways, mindset shifts, and behind-the-scenes stories you can apply to your own business right away!Connect with Libby through your preferred platform: https://linktr.ee/libbyd*Loved this episode?*If this conversation inspired you, share it with us or leave a review! Your support helps The End in Mind reach more listeners who are ready to create with purpose. Thank you for being part of this journey! Learn more about your ad choices. Visit megaphone.fm/adchoices