Challenges are powerful, structured programs designed to engage and motivate participants while highlighting your coaching expertise. They serve as an effective entry point for potential clients, offering a taste of your coaching style and helping athletes prepare for specific goals or local events.
In this episode, we discuss how to design impactful fitness challenges that attract your ideal audience, from beginners looking to build confidence to seasoned athletes targeting higher performance levels. We cover the essential steps for creating successful challenges:
- Designing Your Challenge
- Align challenges with your expertise and participants' specific needs.
- Set clear, achievable goals with structured, easy-to-follow daily activities.
- Pricing Strategies
- Choose between free, low-cost, or tiered pricing based on your audience's perceived value and your goals for audience building.
- Promotion Techniques
- Leverage social media, email marketing, and community platforms like Facebook Groups.
- Offer incentives for early registration.
- Effective Management
- Communicate clearly, regularly engage participants, and foster community interaction.
- Upselling Premium Coaching Services
- Provide clear, enticing next steps for participants to transition smoothly into premium services with special offers or personalized follow-up.
Key Takeaways:
- Use challenges to attract and build trust with potential clients.
- Connect challenges to local events for increased relevance.
- Design your challenges as a natural stepping stone toward your comprehensive coaching offerings.
Tools Mentioned:
- Facebook Groups
- Email marketing platforms
- Training Tilt for managing digital workouts and group programs
You can read the blog version of this episode over at Training Tilt
Or you can watch the video version on Youtube here
Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here
