All coaches know how powerful referrals from their existing customers are for attracting new clients. But most coaches leave it up to chance. The concept of one of your customers telling other people about you is related to the marketing term “Social Proof”
Social proof is essential in building trust and credibility with potential clients by showcasing the real-world success of people similar to them. This approach highlights the effectiveness of your coaching and makes it relatable, increasing the likelihood of engagement. By sharing testimonials and case studies from clients who mirror your target audience, you underline the practical benefits of your services and enhance your appeal, motivating potential clients to choose you for their coaching needs.
What’s covered in this episode
You can read the blog version of this episode over at Training Tilt
Or you can watch the video version on Youtube here
Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here