In this episode, I unpack one of the most misunderstood tools in the business toolkit: paid advertising.

A lot of coaches think paid ads are the shortcut to filling up their roster or selling out their programs—but that’s only part of the story (and honestly, the least effective part when done in isolation).

I dig into:

• Why paid ads shouldn't be your whole strategy, but rather a distribution channel for your existing content, lead magnets, webinars, and partnerships
• The three types of ads you should be thinking about: lead generation, brand awareness, and direct sales—and how using them out of order wastes your budget
• How to create and use lead magnets that actually attract and pre-qualify the right kind of clients
• The biggest mistakes coaches make with targeting and how to narrow your audience for better results
• Whether or not to hire an ad manager, and why you still need to stay in the driver's seat

If you’ve been throwing money at Facebook or Instagram ads without much to show for it—or you’ve been hesitant to try them at all—this episode will give you the clarity and strategy you need to make smarter moves.

🎧 Listen, take notes, and walk away with a game plan that aligns with everything you’re already doing in your coaching business.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here