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The Endurance Coaching Business Podcast
Training Tilt
65 episodes
2 weeks ago
Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online
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Marketing
Business
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All content for The Endurance Coaching Business Podcast is the property of Training Tilt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online
Show more...
Marketing
Business
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Sales = Getting Punched in the Face
The Endurance Coaching Business Podcast
9 minutes
2 weeks ago
Sales = Getting Punched in the Face

Sales in a coaching business isn’t about being pushy, it’s about having the guts to put yourself out there and take the hits that come with it. In this episode, I break down what it really feels like to sell your coaching programs, the unsubscribes, the criticism, and all the punches in the face. While they aren’t proof you’re growing, they’re requirements for it.

I share a real-life example from a coach who launched her program and saw her email list rise and fall like a rollercoaster, the raw, honest side of sales most people don’t talk about.

You’ll learn how to handle rejection, why unsubscribes are actually a good thing, and how to keep showing up even when it hurts.

Here’s what to expect when you start really selling:

  • Unsubscribes and rejections
  • People ignoring your emails
  • Moments of self-doubt when your numbers drop
  • People replying to complain that you’re selling to them
  • People talking behind your back or criticizing you just because you’re marketing — sometimes potential clients, other times your peers or competitors
  • The sound of crickets when it feels like no-one is even listening

👉 Listen in if you’re ready to stop avoiding sales and start treating it as the skill that separates a struggling coach from a sustainable business owner.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

The Endurance Coaching Business Podcast
Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online