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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Michelle Lake
112 episodes
6 days ago
In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year. In this episode, I give you my tho...
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In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year. In this episode, I give you my tho...
Show more...
Running
Business,
Entrepreneurship,
Health & Fitness,
Fitness,
Sports
Episodes (20/112)
The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 106 - My Favorite Exercise of the Year!
In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year. In this episode, I give you my tho...
Show more...
1 week ago
24 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 105 - Five Business Decisions That Made 2025 My Best Year Yet
2025 was one of the most successful years in business. And I am excited to share all the business decisions that were instrumental in making it an amazing year! Listen in to see what were big mindset shifts, strategy upgrades and how you can integrate these ideas and thoughts into your business in 2026. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a hand...
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2 weeks ago
30 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 104 - A Shift We Need in the Endurance Industry
In this episode, I give an update on what's going on in the Dream Programs world. And then I get into the major shift I think we need to CHANGE the coaching industry: That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term. So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach. Interested in getting your coaching business started? Join the ...
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3 weeks ago
30 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 103 - What Is a Mastermind?
More about that new offer in my world! And what is a mastermind? I get that question a lot. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy,...
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4 weeks ago
19 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 102 - My New Offer and Why, At Some Point, You Should Have More Than 1 Too
Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started. For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist...
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1 month ago
26 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 101 - The #1 Marketing Hack to Get Your Engagement Up
In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why? It connects to your ideal athlete! They will know you better.Athletes are on IG to be entertained, and storytelling is so much more interesting.Storytelling helps to build trust to convert followers into inquiries.I hinted that we are going to have a new program coming soon to the Dream Programs. Can you guess? Send me a DM on IG if you have any ideas?!? And in the meanti...
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1 month ago
22 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 100 - The Biggest Hangups that Coaches Hold
In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes: 1. Caring what other people think 2. Perfection 3. That it's all been said before 4. Fear of getting started This episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them! Interested in getting your coaching business started? Join the Dream Launcher wait...
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1 month ago
22 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 99 - 3 Things That Would Have Gotten My Business to the Million Dollar Milestone Faster
In this episode, in companion to Episode 98, I talk all about the 3 big things I WISH I had implemented earlier in my business to get to the Million Dollar Milestone much faster. Some are mindset, some are also tactical, but this episode will be the cheat code to build out your dream business so much faster. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to ...
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1 month ago
25 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 98 - Behind a Million Dollar Milestone
In this episode, I talk about how Fiv3 Racing's Stripe account hit 1 million dollars last month - a big milestone for our company that until 2024 was mostly just my revenue and a small portion from a business partner. How did we get there? I review the 4 areas that helped me/us get here and what you can learn to get to your 1 million dollar milestone. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwa...
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2 months ago
25 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 97 - Lessons in Consistency
Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so. In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And last...
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2 months ago
19 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 96 - Marketing and PR at Big Events/Races
In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week. 1. Marketing: Photos/B Roll to take 2. Conversation goals 3. How to social media the race And then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened since Natalie's historic race. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coac...
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2 months ago
30 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 95 - The Juggle is Real: Coaching, Parenting and Marriage
In this episode, I dive deep into something we haven't talked much about. How to coach in part time hours that also conflict with your marriage and parenting time! How do you balance (or juggle) it all?? Let's just say it isn't easy! Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist And lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake....
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2 months ago
24 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Bonus Episode - All about Kona and Natalie's Historic Achievement
On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26. In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack: 🏁 Our history — how I came to coach Natalie, the evolution of our relationship, and how trust grew over time...
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2 months ago
44 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 94 - Why Fun Is Your Business Secret Weapon
Who says business growth has to feel like a grind? In this episode, we’re flipping the script on the hustle narrative and diving into why fun is your ultimate growth strategy. I'll share how joy, creativity, and play aren’t just “nice-to-haves” but essential ingredients for innovation, connection, and long-term success. You’ll hear real-life examples of how embracing fun has transformed businesses (including my own!) and learn practical ways to bring more lightness into your daily...
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3 months ago
20 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 93 - From Stuck to Thriving: 3 Essentials for New Coaches
Are you ready to finally build a coaching business that thrives? In this episode, I’m breaking down the 3 biggest mistakes new coaches make when starting out—and, more importantly, how to avoid them. If you’ve been feeling stuck, overwhelmed, or unsure of how to attract your first clients, this episode is for you. I’ll walk you through the exact mindset shifts and strategies you need to build confidence, sign your first athletes, and create a coaching business that works. Here’s what we’ll ...
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3 months ago
20 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 92 - Your Business, Your Rules: This One Exercise That Creates Alignment + Success
What if your business didn’t just make money—but felt like an extension of who you are? In this episode, we’re diving into the power of defining your core values and how they shape every decision you make. I'll share my own values—helping others succeed, optimistic abundance, creativity, passion, and innovation—and how they’ve become the foundation for my business. Whether you’re just starting out or scaling, this episode will help you create a business that feels aligned, authent...
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3 months ago
18 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 91 - Slow Down to Speed Up
In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale. Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now. In this episode, I review the 6 areas you can focus on NOW to ...
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3 months ago
22 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 90 - How to Keep Going: The 3 Pillars of Toughness for Racing + Business
What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible. If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive ...
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3 months ago
27 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 89 - The 3 Biggest Mistakes Coaches Make That Keep Them Stuck at 5 Figures
If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for. In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business. You’ll learn: Why trying to do it all yourself is keeping you stuck.The mindset shift you need to confidently sell without feeling pushy.How sk...
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4 months ago
18 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Episode 88 - Why No One Can Market Your Coaching Business Better Than You
Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients. You’ll learn: Why outsourcing marketing too soon never works.A quick exercise to craft messaging that connects.The process of how we nail your marketing and messaging in the Dream to 6If you’re ready to stop spinning your wheels and s...
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4 months ago
25 minutes

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
In today’s episode, we’re breaking down why choosing a single annual word is one of the most effective ways to anchor your growth as a coach, business owner and human being. Most coaches set resolutions or stack a long list of goals they don’t actually stay connected to past late January. A word works differently. It becomes an internal compass: a grounding intention that shapes how you make decisions, how you show up, and how you grow across an entire year. In this episode, I give you my tho...