If you know your prices are too low but raising them feels scary, this episode will give you the clarity and confidence you need to finally fix it. We dig into the real reasons equine business owners undercharge, how it affects your profit and energy, and the simple steps you can take today to set prices that actually support your business.

If you’re working hard but barely seeing the money, constantly overdelivering, or attracting clients who don’t value your time — this episode will shift everything.

Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL

Key takeaways:
• Undercharging drains your time, confidence, and income
• Your clients can’t value you until you do
• You don’t need to justify higher prices — you need to communicate clearly
• Raising your prices doesn’t chase away the right people
• Simple changes can make your business instantly more profitable

Sound bites:
“I was charging too little — and it was costing me more than money.”
“You don’t lose clients by charging properly. You lose the wrong ones.”
“Profit comes from pricing with confidence.”

Chapters:
00:00 The Truth About Undercharging
03:22 How Low Prices Hurt Your Business
06:40 The Steps to Fix Your Pricing Fast
09:51 How to Communicate Your New Prices

SEO Tags:
undercharging equine business; equine pricing; raise your prices; profitable equine business; equestrian entrepreneur; pricing confidence; charging properly; equine business growth