Prepare your equine business for the new year with a simple but powerful reset. In this episode, we walk through what to stop doing, what to keep, and what to strengthen so you can head into January with clarity, confidence, and a plan that actually helps you make more money.
If you’ve felt behind, overwhelmed, or unsure where to focus next, this reset gives you the structure you need. You’ll hear how to simplify your marketing, protect your time, tighten your pricing, build a weekly rhythm, and get your business back on solid ground.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• You’re not behind — you just need a reset.
• Stop rewriting your business every week.
• Guessing your priorities is why everything feels urgent.
• Protect your time and energy like a CEO.
• Celebrate your wins to build momentum.
• Keep your marketing simple and consistent.
• Clear pricing = a stable business.
• Create a weekly rhythm that supports growth.
• Use the health check to spot quick wins and practical fixes.
Chapters:
00:00 Preparing for a Business Reset
04:47 What to Stop Before January
09:53 What to Keep and Strengthen
15:34 Final Thoughts and Health Check
Sound bites:
“Stop trying to fix everything alone.”
“Guessing is why you often feel behind.”
“Keep your marketing simple.”
SEO Tags:
equine business planning; annual reset; new year strategy; equine business growth; equine entrepreneur; business clarity; equine marketing; equestrian business support
If you didn’t hit the goals you set for your equine business this year, you’re not alone — and it’s not because you’re lazy or behind. In this episode, we dig into the real reasons equine business owners miss their goals and what you can do differently so next year actually feels profitable, organised, and calm.
You’ll learn how to set goals you can stick to, how to break the cycle of overthinking, and how small shifts in your planning and mindset can change everything for your income and momentum. If your goals felt impossible, unclear, or constantly pushed aside, this episode shows you how to reset and move forward with confidence.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
If you want to get in the course use code PODCAST here https://equinebusinessmentor.com/nextyear-successsystem
Key takeaways:
• Missing goals doesn’t mean you’re failing — it means your system isn’t supporting you yet.
• Most equine business goals fail because they weren’t grounded in your real capacity.
• If your marketing or pricing isn’t aligned, your goals won’t stick.
• Clarity creates momentum — confusion kills it.
• You need weekly routines, not willpower.
• Goals are easier when your offers, audience, and message match.
• You can reset at any time — not just in January.
Chapters:
00:00 Why You Didn’t Hit Your Goals
03:48 The Real Causes Behind Missed Goals
09:12 How to Reset and Plan Properly
14:57 Building Momentum for the Year Ahead
Sound bites:
“Missing goals doesn’t mean you’re failing.”
“Your goals can only work if your business supports them.”
“Clarity creates momentum.”
SEO Tags:
equine business goals; equine business planning; goal setting; business growth strategy; equine entrepreneur; business consistency; equine marketing; pricing and planning; equestrian business support
If you want 2026 to be the year your equine business actually grows in a steady, sustainable way, this episode gives you a simple planning process to follow. We walk through how to review what worked, what didn’t, and how to set realistic goals that help you increase your income without burning out.
You’ll learn how to spot the offers that really make money, where your time is best spent, and how to shape your marketing, pricing, and schedule so they all support the life and business you actually want. This is a practical, grounded planning session for equestrian entrepreneurs who are done winging it and ready to lead.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Here are the links you need
Get your free planner here
https://equinebusinessmentor.com/annualplan
Get the Course Here
https://equinebusinessmentor.com/nextyear-successsystem
Key takeaways:
• Planning isn’t about doing more – it’s about doing the right things.
• You need clear money goals, not vague “work harder” intentions.
• Some offers bring cash and some drain you – know the difference.
• Your time, energy, and pricing all need to line up.
• Simple, focused marketing will always beat “posting everywhere.”
• You can build a plan that supports both your yard and your life at home.
Chapters:
00:00 Why You Need a 2026 Plan
04:02 Reviewing What Worked (and What Didn’t)
09:35 Setting Growth and Income Goals
15:10 Planning Offers, Pricing and Marketing
20:22 Turning Your Plan into Weekly Actions
Sound bites:
“Planning is choosing what you won’t do as much as what you will.”
“Not every offer deserves a place in your 2026 plan.”
“Your equine business should support your life, not swallow it.”
SEO Tags:
equine business planning; 2026 planning; equine business growth; make more money; equestrian entrepreneur; business strategy; equine marketing; pricing and offers; planning for profit
If your marketing sounds flat or forced, this episode’s for you. Jenni Bush shares how to add genuine personality to your posts, sound more like yourself, and attract clients naturally.
You’ll Learn: – Why fear of selling kills connection – How to bring your real voice online – Practical ways to add energy and authenticity – Real examples from equine professionals
Links & Resources:Book a Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/
Website: equinebusinessmentor.com
Instagram: https://www.instagram.com/theequinebusinessmentor/
Think your marketing isn’t working? You might just be speaking to the wrong people. Jenni Bush explains how to spot a misaligned audience and fix your messaging so your content finally converts.
You’ll Learn: – Signs you’re talking to the wrong audience – How to rewrite your message fast – Simple shifts that boost connection and conversion – Real examples from equine business owners
Links & Resources:
Book a Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/
🌐 Website: equinebusinessmentor.com
📲 Instagram: https://www.instagram.com/theequinebusinessmentor/
Lizzie shares how she went from feeling unsure and stretched thin to running her equine business with clarity, confidence, and calm. Inside the Collective, she found the support, structure, and direction she needed to stop second-guessing herself and start focusing on the clients she’s meant to help.
If you’ve been feeling stuck, foggy, or overwhelmed with decisions, Lizzie’s journey will show you what’s possible when you stop trying to figure everything out alone and get the right framework behind you.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Clarity comes from support, not pressure
• Confidence grows when your business has a clear direction
• You don’t have to do everything alone
• Calm comes from structure and consistency
Sound bites:
“Clarity gave me confidence — not the other way around.”
“I finally stopped guessing and started leading.”
Chapters:
00:00 Lizzie’s Before Picture
03:11 Finding Clarity
06:44 Building Confidence
10:22 What Changed in Her Business
SEO Tags:
equine business clarity; equine business confidence; equestrian entrepreneur; The Collective; business overwhelm; support for equine business owners; confidence building
https://www.facebook.com/theequestrianleadershipconsultancy/
👉 Learn more about The Collective at equinebusinessmentor.com.
💡 Tags:
equine business mentor, The Collective, confidence, calm, accountability, equestrian community
If staying visible online feels exhausting, this episode is going to make your life a lot easier. I’m sharing the simple 3-minute daily habit that keeps your equine business in front of the right people without needing to post constantly or spend hours on social media.
This quick routine builds trust, consistency, and momentum — and it works even on your busiest yard days. If you want a way to show up without overthinking, this is it.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Visibility doesn’t require hours — it requires consistency.
• A tiny daily habit builds more trust than random big efforts.
• You don’t need to be online all day to attract clients.
• Momentum comes from micro actions, not pressure.
Sound bites:
“Visibility is built in minutes, not marathons.”
“You don’t need more time — you need a simple rhythm.”
Chapters:
00:00 Why Visibility Feels Hard
03:15 The 3-Minute Habit
07:48 Making Visibility Feel Easy
10:52 Turning Small Actions Into Results
SEO Tags:
equine business visibility; daily marketing habit; equestrian marketing; client attraction; simple marketing; equine business routine
.
Links & Resources: 🌟 Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/ 🌐 Website: equinebusinessmentor.com 📲 Instagram: https://www.instagram.com/theequinebusinessmentor/
If your marketing feels flat, confusing, or like it’s not landing with anyone, this episode breaks down the real reasons why. Most equine business owners think they have a marketing problem — but it’s usually a clarity or confidence problem hiding underneath.
In this episode, I walk you through what to fix first so your message finally connects, your posts get engagement, and clients actually understand what you do.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Confusing messaging is the biggest marketing blocker.
• You can’t attract clients if you're hiding behind vague posts.
• Your marketing must match your offers and ideal clients.
• Fixing one core issue can make everything flow again.
Sound bites:
“Most marketing problems are clarity problems.”
“Confusion will always kill connection.”
Chapters:
00:00 Why Your Marketing Feels Hard
03:40 The Real Issue Behind Flat Marketing
08:14 What To Fix First
12:52 Making Marketing Feel Clear Again
SEO Tags:
equine marketing; equine business growth; marketing clarity; client attraction; equestrian business strategy; messaging fixes; simple marketing
Links & Resources: 🌟 Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/ 🌐 Website: equinebusinessmentor.com 📲 Instagram: https://www.instagram.com/theequinebusinessmentor/
Before joining the Collective, Zelina struggled to find the right clients and felt scattered trying to market to everyone. In this episode, she shares how she gained the confidence, focus, and clarity she needed to attract the people who genuinely value her work.
If you’re tired of trying to reach “everyone” and ending up reaching no one, Zelina’s story shows how much changes when you tighten your message, trust your value, and step into the version of your business that actually fits you.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Focus brings better clients
• You can only attract your people when you show up as yourself
• A clear message makes marketing easier
• Confidence follows clarity
Sound bites:
“I finally found my people.”
“Focus brought me the clients I actually wanted.”
Chapters:
00:00 Zelina’s Struggle Finding Clients
02:48 Gaining Focus
05:51 Attracting the Right People
09:03 Growing with Confidence
SEO Tags:
find clients equine business; equine business confidence; marketing clarity; equestrian entrepreneur; ideal clients; The Collective; grow your equine business
https://www.instagram.com/equisales_solutions/?hl=en
👉 Find out more about The Collective at equinebusinessmentor.com.
💡 Tags:
equine business mentor, equine community, equestrian business support, focus, clarity, The Collective
As Diane’s equine business grew, so did the pressure. She found herself juggling clients, admin, and expectations without enough structure to support it. Inside the Collective, she built the systems, confidence, and boundaries she needed to run her business with more ease and control.
If your equine business is growing but you feel stretched thin, Diane’s story will show you how structure and support can help you lead with confidence instead of chaos.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Growth needs structure
• Confidence comes from clarity and boundaries
• Busy doesn’t have to mean overwhelmed
• Support makes decision-making easier
Sound bites:
“Growth felt heavy until I added structure.”
“I finally feel in control of my business again.”
Chapters:
00:00 Diane’s Growing Pains
02:57 Building Structure
05:36 Confidence Through Support
08:44 The Business She's Running Now
SEO Tags:
equine business structure; equine business confidence; growth support; equestrian entrepreneur; business boundaries; The Collective
https://www.northernequinetherapycentre.co.uk/
👉 Learn more about Jenni’s programs at equinebusinessmentor.com.
equine business mentor, equestrian business growth, confidence, business leadership, mindset, stable foundations
Undercharging feels harmless at first… until it bites you. In this episode, I’m talking about the hard lesson I learned from pricing too low in my own equine business — what it cost me, why it happens, and what finally pushed me to change it.
If you’re stuck with prices that don’t reflect the work you put in, or you’re scared to raise them because you might lose clients, this episode will help you see the truth of what undercharging really does to your time, income, confidence, and boundaries.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Undercharging doesn’t make you “nice” — it makes you exhausted.
• Low prices attract the wrong clients every single time.
• Your business can’t grow if your pricing keeps you stuck.
• Confidence comes after you raise your prices, not before.
• When you value your work properly, clients value it too.
Sound bites:
“I thought keeping prices low would help… it didn’t.”
“Undercharging drains your time, not just your bank account.”
“Value yourself the way you want clients to value you.”
SEO Tags:
undercharging; equine pricing; raise your prices; pricing confidence; equine business growth; equestrian entrepreneur; money mindset; profitable equine business
💡 Links & Resources Mentioned: 🌐 Join the Equestrian Business Support Network (EBSN): equinebusinessmentor.com/ebsn 📞 Book Your Free Fitting Call: app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass Replay: Raise Your Prices Without the Panic 🌐 Visit My Website: jennibush.com 📲 Follow Me on Instagram: @theequinebusinessmentor
Raising your prices doesn’t have to mean losing clients — and in this episode, I’m sharing real stories of equine business owners who increased their rates and kept every single client.
You’ll hear what changed in their mindset, how they framed the price rise, and why the right clients didn’t run… they stayed. If you’ve been avoiding a price increase because you’re scared of backlash, this episode will show you exactly what’s possible when you charge properly for the work you do.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Clients don’t leave when your value is clear.
• The fear of raising prices is usually worse than the reality.
• Confidence and communication make all the difference.
• Undercharging holds your business back far more than a price rise ever will.
• You can raise your rates without drama when you do it the right way.
Sound bites:
“Clients stay when they trust your value.”
“Your business can’t grow if your pricing stays flat.”
“The right clients don’t disappear — they appreciate clarity.”
SEO Tags:
equine pricing; raise your prices; pricing confidence; equestrian clients; profitable equine business; price rise communication; equine business growth; value-based pricing
Links & Resources Mentioned: 🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Sophie shares how she went from feeling unsure about her direction to running her equine business with more clarity, confidence, and purpose. Inside the Collective, she finally stopped guessing, stopped overthinking, and started making decisions that actually moved her forward.
If you’ve been doubting yourself or feeling like you’ve lost your spark a bit, Sophie’s story shows how much changes when you get the right support, the right structure, and the right people around you.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Clarity comes when you stop trying to do it all alone
• Confidence grows when you trust your decisions
• You can build a business that feels stable and aligned
• A small shift in support can change everything
Sound bites:
“I finally feel clear about where I’m going.”
“Confidence came from taking control again.”
Chapters:
00:00 Sophie’s Turning Point
02:41 Getting Clear on What She Wants
05:05 Rebuilding Confidence
07:44 The Business She’s Building Now
SEO Tags:
equine business clarity; confidence equine business; equestrian entrepreneur; business direction; The Collective; business support; grow your equine business
https://www.tackupandridewithme.co.uk/
👉 Learn more about working with Jenni at equinebusinessmentor.com.
💡 Tags:
equine business mentor, confidence, clarity, mindset, business structure, equestrian entrepreneur
Most equine business owners think they’re making money… until they look properly. In this episode, I walk you through the quickest and easiest way to check if your equine business is actually profitable — without spreadsheets, overwhelm, or complicated formulas.
You’ll learn the simple method I use with my clients to spot money leaks, check if your pricing is supporting your business, and see exactly where your income is really coming from. If you’ve been working hard but unsure where the money’s going, this will give you instant clarity.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Busy doesn’t automatically mean profitable
• One quick calculation tells you the truth about your income
• Most money leaks come from undercharging or overgiving
• You need profit clarity before you can plan growth
Sound bites:
“I thought I was making money… until I actually checked.”
“Profit tells the truth — not busyness.”
Chapters:
00:00 Why Profit Clarity Matters
02:14 The Quick Profit Check
05:32 Spotting Hidden Money Leaks
08:18 What to Do Next
SEO Tags:
equine business profit; equestrian pricing; check if your business makes money; profit clarity; equine entrepreneur; money leaks; pricing for profit
Links & Resources Mentioned: 🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Charging a price and making a profit are two completely different things. In this episode, we break down how to audit your offers properly so you can see which ones actually make money — and which ones quietly drain your time, energy, and income.
You’ll learn the simple steps to check profit per service, how to spot the offers that need raising, and how to finally price in a way that supports the life and business you want. If you’ve ever wondered why you’re busy but not earning enough, start here.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Not all offers are profitable — even if they “sell”
• Time-heavy offers often drain your income
• A simple audit shows you what to keep, tweak, or drop
• Profit clarity helps you plan smarter and grow faster
Sound bites:
“Profit isn’t guaranteed — you have to check it.”
“Some offers look good… until you run the numbers.”
Chapters:
00:00 Why You Need an Offer Audit
03:10 How to Check Profit Per Offer
06:22 Spotting Time-Draining Services
08:55 What To Do With Low-Profit Offers
SEO Tags:
equine pricing; profitable offers; equine business audit; pricing strategy; equestrian entrepreneur; time vs profit; offer audit
Links & Resources Mentioned: 🌟 Join the Collective: https://equinebusinessmentor.com 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Megan shares how she shifted from feeling constantly busy and stretched to running her equine business with more structure, smoother systems, and a better balance between work and life. Inside the Collective, she found the clarity and support she needed to stop firefighting and start leading her business with intention.
If your business feels chaotic or you’re always reacting instead of planning, Megan’s story will help you see how simple systems and small structural changes can make everything feel lighter and more manageable.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Structure creates freedom, not restriction
• Simple systems save hours
• Support helps you stop running on empty
• Balance comes from clarity and routine
Sound bites:
“I finally stopped firefighting and started leading.”
“My business feels lighter now there’s structure behind it.”
Chapters:
00:00 Megan’s Before Picture
02:28 Building Simple Systems
05:04 Creating Structure
07:22 Finding Balance
SEO Tags:
equine business systems; structure equine business; find balance; equestrian entrepreneur; simple workflows; business clarity; The Collective
https://www.classhorsemanship.com/
👉 Learn more about Jenni’s Mastermind and Collective at equinebusinessmentor.com.
💡 Tags:
equine business mentor, equestrian mastermind, business systems, balance, productivity, equine entrepreneur
Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down three common money beliefs holding equine business owners back — and how to rewrite them for confidence and profit.
What you’ll learn:
The truth behind “horse people won’t pay”
Why “I’m not good with money” is a habit, not a fact
How to stop fearing client loss when you charge properly
The hidden cost of money fears in equine businesses
Simple ways to start building money confidence today
Links & Resources Mentioned:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective
📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
🌐 Visit Jenni’s Website: https://jennibush.com
📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Raising your rates doesn’t have to mean losing clients. In this episode, I walk you through the simple steps equestrian business owners can use to increase their prices with confidence — and keep the clients who value their work.
We’ll cover the mindset shifts you need, the practical wording to use, and the mistakes to avoid so your price rise feels natural, fair, and aligned with the service you actually deliver. If you’ve been scared clients will leave or judge you, this episode will help you see the truth about how clients really respond when you raise your rates.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Clients stay when your value is clear
• The fear of raising prices is almost always worse than the reality
• Communicating your price rise properly makes all the difference
• Undercharging keeps you stuck and overwhelmed
• You can raise your rates without drama or drop-offs
Sound bites:
“Clients don’t leave when your value is clear — they stay.”
“You’re not losing clients… you’re losing undercharging.”
Chapters:
00:00 Why Raising Your Rates Feels Scary
03:16 How to Communicate a Price Increase
06:42 What Clients Really Care About
09:55 How to Keep Clients Returning
SEO Tags:
raise your prices equine business; equestrian pricing; pricing confidence; keep clients; profitable equine business; equine business growth; money mindset; price rise communication
Resources & Links Mentioned:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
🌐 Visit Jenni’s Website: https://jennibush.com
🐴 Explore More Resources: https://equinebusinessmentor.com
📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Listen now and learn how to communicate your next price rise confidently — without losing the clients who matter most.
Getting clients to say “yes” isn’t about fancy marketing or pushy tactics — it’s about one simple shift in how you communicate your value. In this episode, we break down the core change equine business owners need to make to turn interest into bookings, without feeling salesy or awkward.
If enquiries stall, people “think about it,” or clients go quiet after you share your prices, this simple shift will help you create clarity, confidence, and easier conversions.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Clients say yes when they understand the value, not the features
• Confidence in your delivery increases client confidence in you
• Clear messaging beats persuasive tactics
• Small tweaks in how you talk about your offer can change everything
Sound bites:
“Clients say yes when you sound sure.”
“People buy clarity — not confusion.”
“One simple shift can change your conversion rate.”
Chapters:
00:00 Why Clients Hesitate
02:48 The Simple Shift
06:09 How This Changes Your Conversations
08:34 Making It Easy for Clients to Say Yes
SEO Tags:
equestrian clients; convert clients equine business; equine business sales; client communication; pricing confidence; clear messaging; client conversions
Links & Mentions:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
📞 Book Your Free Fitting Call: jennibush.com
🌐 More from Jenni: equinebusinessmentor.com
Follow Jenni:
Instagram – https://www.instagram.com/theequinebusinessmentor/
If you know your prices are too low but raising them feels scary, this episode will give you the clarity and confidence you need to finally fix it. We dig into the real reasons equine business owners undercharge, how it affects your profit and energy, and the simple steps you can take today to set prices that actually support your business.
If you’re working hard but barely seeing the money, constantly overdelivering, or attracting clients who don’t value your time — this episode will shift everything.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Undercharging drains your time, confidence, and income
• Your clients can’t value you until you do
• You don’t need to justify higher prices — you need to communicate clearly
• Raising your prices doesn’t chase away the right people
• Simple changes can make your business instantly more profitable
Sound bites:
“I was charging too little — and it was costing me more than money.”
“You don’t lose clients by charging properly. You lose the wrong ones.”
“Profit comes from pricing with confidence.”
Chapters:
00:00 The Truth About Undercharging
03:22 How Low Prices Hurt Your Business
06:40 The Steps to Fix Your Pricing Fast
09:51 How to Communicate Your New Prices
SEO Tags:
undercharging equine business; equine pricing; raise your prices; profitable equine business; equestrian entrepreneur; pricing confidence; charging properly; equine business growth