If you want 2026 to be the year your equine business actually grows in a steady, sustainable way, this episode gives you a simple planning process to follow. We walk through how to review what worked, what didn’t, and how to set realistic goals that help you increase your income without burning out.
You’ll learn how to spot the offers that really make money, where your time is best spent, and how to shape your marketing, pricing, and schedule so they all support the life and business you actually want. This is a practical, grounded planning session for equestrian entrepreneurs who are done winging it and ready to lead.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Here are the links you need
Get your free planner here
https://equinebusinessmentor.com/annualplan
Get the Course Here
https://equinebusinessmentor.com/nextyear-successsystem
Key takeaways:
• Planning isn’t about doing more – it’s about doing the right things.
• You need clear money goals, not vague “work harder” intentions.
• Some offers bring cash and some drain you – know the difference.
• Your time, energy, and pricing all need to line up.
• Simple, focused marketing will always beat “posting everywhere.”
• You can build a plan that supports both your yard and your life at home.
Chapters:
00:00 Why You Need a 2026 Plan
04:02 Reviewing What Worked (and What Didn’t)
09:35 Setting Growth and Income Goals
15:10 Planning Offers, Pricing and Marketing
20:22 Turning Your Plan into Weekly Actions
Sound bites:
“Planning is choosing what you won’t do as much as what you will.”
“Not every offer deserves a place in your 2026 plan.”
“Your equine business should support your life, not swallow it.”
SEO Tags:
equine business planning; 2026 planning; equine business growth; make more money; equestrian entrepreneur; business strategy; equine marketing; pricing and offers; planning for profit