Raising your rates doesn’t have to mean losing clients. In this episode, I walk you through the simple steps equestrian business owners can use to increase their prices with confidence — and keep the clients who value their work.

We’ll cover the mindset shifts you need, the practical wording to use, and the mistakes to avoid so your price rise feels natural, fair, and aligned with the service you actually deliver. If you’ve been scared clients will leave or judge you, this episode will help you see the truth about how clients really respond when you raise your rates.

Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL

Key takeaways:
• Clients stay when your value is clear
• The fear of raising prices is almost always worse than the reality
• Communicating your price rise properly makes all the difference
• Undercharging keeps you stuck and overwhelmed
• You can raise your rates without drama or drop-offs

Sound bites:
“Clients don’t leave when your value is clear — they stay.”
“You’re not losing clients… you’re losing undercharging.”

Chapters:
00:00 Why Raising Your Rates Feels Scary
03:16 How to Communicate a Price Increase
06:42 What Clients Really Care About
09:55 How to Keep Clients Returning

SEO Tags:
raise your prices equine business; equestrian pricing; pricing confidence; keep clients; profitable equine business; equine business growth; money mindset; price rise communication

Resources & Links Mentioned:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
🌐 Visit Jenni’s Website: https://jennibush.com
🐴 Explore More Resources: https://equinebusinessmentor.com
📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/

Listen now and learn how to communicate your next price rise confidently — without losing the clients who matter most.