Raising your prices doesn’t have to mean losing clients — and in this episode, I’m sharing real stories of equine business owners who increased their rates and kept every single client.
You’ll hear what changed in their mindset, how they framed the price rise, and why the right clients didn’t run… they stayed. If you’ve been avoiding a price increase because you’re scared of backlash, this episode will show you exactly what’s possible when you charge properly for the work you do.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Clients don’t leave when your value is clear.
• The fear of raising prices is usually worse than the reality.
• Confidence and communication make all the difference.
• Undercharging holds your business back far more than a price rise ever will.
• You can raise your rates without drama when you do it the right way.
Sound bites:
“Clients stay when they trust your value.”
“Your business can’t grow if your pricing stays flat.”
“The right clients don’t disappear — they appreciate clarity.”
SEO Tags:
equine pricing; raise your prices; pricing confidence; equestrian clients; profitable equine business; price rise communication; equine business growth; value-based pricing
Links & Resources Mentioned: 🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/