Undercharging feels harmless at first… until it bites you. In this episode, I’m talking about the hard lesson I learned from pricing too low in my own equine business — what it cost me, why it happens, and what finally pushed me to change it.
If you’re stuck with prices that don’t reflect the work you put in, or you’re scared to raise them because you might lose clients, this episode will help you see the truth of what undercharging really does to your time, income, confidence, and boundaries.
Take your Equine Business Health Check here:
https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cL
Key takeaways:
• Undercharging doesn’t make you “nice” — it makes you exhausted.
• Low prices attract the wrong clients every single time.
• Your business can’t grow if your pricing keeps you stuck.
• Confidence comes after you raise your prices, not before.
• When you value your work properly, clients value it too.
Sound bites:
“I thought keeping prices low would help… it didn’t.”
“Undercharging drains your time, not just your bank account.”
“Value yourself the way you want clients to value you.”
SEO Tags:
undercharging; equine pricing; raise your prices; pricing confidence; equine business growth; equestrian entrepreneur; money mindset; profitable equine business
💡 Links & Resources Mentioned: 🌐 Join the Equestrian Business Support Network (EBSN): equinebusinessmentor.com/ebsn 📞 Book Your Free Fitting Call: app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass Replay: Raise Your Prices Without the Panic 🌐 Visit My Website: jennibush.com 📲 Follow Me on Instagram: @theequinebusinessmentor