In this episode of EveryDay ABA, Paola, Leslie, and Brittanny sit down with Matthew Harrington, a board-certified behavior analyst and founder of the ABA Digital Marketing Agency. Together, they dive into the intersection of applied behavior analysis and marketing, exploring how evidence-based strategies can be applied to referral generation, business growth, and brand development while maintaining the highest ethical standards. 

Matthew shares his journey from practitioner to marketing expert, highlighting how clinical expertise and behavior modification principles translate into powerful marketing insights. The discussion unpacks how BCBAs can leverage their analytical and problem-solving skills to understand client needs, drive measurable outcomes, and thrive in marketing roles.  Listeners will gain a deeper understanding of how transferable skills from ABA support effective digital marketing, enhance referral pipelines, and foster sustainable business growth in both clinical and non-clinical settings.

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By the end of this episode, listeners will be able to:

1. Identify at least three ABA principles that can be applied to evidence-based marketing strategies.
2. Analyze how core  behavior-analytic competencies can transfer to roles in business, consulting, or marketing contexts.
3. Evaluate common mistakes BCBAs make when applying behavior analysis to organizational consulting or marketing, and propose corrective strategies using data-driven decision making.

References

Dixon, M. R., Belisle, J., Rehfeldt, R. A., & Root, W. B. (2018). Why we are still not acting to save the world: The upward challenge of a post-Skinnerian behavior science. Perspectives on Behavior Science, 41(1), 241–267.

Foxall, G. R., Oliveira-Castro, J. M., & Schrezenmaier, T. C. (2004). The behavioral economics of consumer brand choice: Establishing a methodology. Journal of Economic Psychology, 25(5), 611–633.

Skinner, B. F. (1971). Science and human behavior. New York, NY: Free Press. (Original work published 1953)

Skinner, B. F. (1982). Why we are not acting to save the world. American Psychologist, 37(4), 241–246.

👤 Guest Expert:

Matthew Harrington is a Board Certified Behavior Analyst (BCBA) and the founder of The Behaviorist Bookclub, a platform dedicated to making ABA research practical and accessible for clinicians through CEUs, podcast content, and implementation guides. He is also the driving force behind The ABA Digital Marketing Agency, where he helps ABA therapy companies grow ethically through referral based outreach, lean ad campaigns, and leveraging technology. Blending clinical expertise with marketing strategy, Matthew focuses on empowering providers to scale high-quality care without compromising values. His work bridges the gap between research, practice, and sustainable growth in the ABA field.

Check out his Free ABA CEU Community: https://www.skool.com/free-aba-ceus

Schedule a marketing audit: https://abadigitalmarketing.com/contact-us/