After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business
Introducing The Expansion Code: Bridal Edition — launching with Episode 50!
Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion.
This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully.
Hosted on Acast. See acast.com/privacy for more information.
After two incredible seasons diving deep into business, growth, and leadership, Heather Dick is returning to her roots, where it all began, in the world of bridal beauty and business
Introducing The Expansion Code: Bridal Edition — launching with Episode 50!
Heather has spent years building a thriving beauty empire, leading a team of 50+ and empowering stylists and entrepreneurs to grow, lead, and shine. Now she’s bringing that same passion, strategy, and fire back to the bridal space, where creativity meets business expansion.
This new series celebrates the artistry, strategy, and stories behind building a bridal business that truly thrives. From booking your dream clients to scaling your team, Heather’s here to help you expand...beautifully.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Expansion Code Bridal Client Series, Heather dives into the challenging realities of working with bridal clients, emphasizing that a wedding day is a huge deal for the couple. She shares a personal experience of dealing with a significant increase in dissatisfied clients after their trials, attributing it to heightened expectations and anxieties in the post-COVID era. She discusses the importance of clear communication, setting realistic expectations (especially with the rise of AI-filtered inspiration photos), and adapting to changing client needs.
The episode also covers handling family dynamics, managing budgets, and the need for trauma-informed awareness when dealing with highly emotional clients. Heather stresses the importance of proactively addressing issues, setting boundaries, and learning from mistakes to turn clients into lifelong customers.
We talk about:
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: www.theexpansioncode.ca
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
Don't Forget to Subscribe & Review!
Follow the podcast so you never miss an episode.
Leave a review, it seriously helps!
Share this episode with a friend who needs social media clarity.
Check out our giveaways details are always in the show notes & on Instagram!
Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick
Podcast Artwork created by Lucas Seaward: www.360design.ca
Hosted on Acast. See acast.com/privacy for more information.