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The Expert's Journey: Helping Speakers & Authors Succeed!
Dixie Maria Carlton Brad Hauck
42 episodes
1 week ago
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...
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Self-Improvement
Arts,
Education,
Business,
Books,
Marketing
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All content for The Expert's Journey: Helping Speakers & Authors Succeed! is the property of Dixie Maria Carlton Brad Hauck and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...
Show more...
Self-Improvement
Arts,
Education,
Business,
Books,
Marketing
Episodes (20/42)
The Expert's Journey: Helping Speakers & Authors Succeed!
Becoming a Thought Leader: Transform Your Career and Influence Your Industry
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...
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2 weeks ago
25 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Going Global vs Local as a Speaker
Talk To Us Directly In this episode, we tackle the critical decision every speaker faces: should you focus on your local market or take your message to the global stage? We discuss the pros and cons of both approaches, including the expanded impact of going global and the complexities and costs involved. We share personal experiences and practical tips on how to decide which path aligns best with your goals and lifestyle. We also delve into the nuances of cultural differences, the impor...
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4 weeks ago
25 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Finding your Niche
Talk To Us Directly In this episode, Brad and Dixie discuss the importance of niching down to grow faster and make a significant impact. They emphasise that focusing on a specific problem, audience, and message enhances the effectiveness of talks, books, and marketing strategies. Explore how finding a niche doesn't limit but actually magnetises opportunities, bringing core fans and a wider audience through clarity and specificity. The episode covers practical steps to identify one...
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1 month ago
22 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Mastering Publicity: Becoming the Expert Everyone Knows
Talk To Us Directly Ever wonder how some people seem to be everywhere, from magazines to podcasts, radio shows, and even TV? Is it luck or strategy? In this episode, we dive deep into the world of publicity and the real ways you can get your name out there and be seen as the go-to expert. From writing blogs and articles to building authority through interviews and appearances, we cover it all. Learn about the challenges and rewards of aiming for fame and why timing, strategy, and relati...
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1 month ago
29 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Creating Irresistible Lead Magnets: What Brad Did Wrong!
Talk To Us Directly In this episode of 'The Expert's Journey,' Brad Hauck and Dixie Carlton explore the creation of effective lead magnets for authors and speakers. They discuss the importance of engaging content, the right format, and how to convert potential leads into loyal followers. Brad shares his own lead magnet, '10 Extremely Profitable Courses You Can Create in a Weekend,' and receives critique and suggestions from Dixie. They also delve into the nuances of lead magnet design, ...
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1 month ago
19 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Which Website Platform is the Best?
Talk To Us Directly In this episode, we dive into the perplexing world of website platforms, breaking down the pros and cons of popular options like WordPress, Wix, Squarespace, Kajabi, and Shopify. Dixie and Brad discuss what really matters when choosing a platform and how to align your choice with your business goals. We also tackle the importance of planning, scalability, and getting the right support to keep your website running smoothly. Whether you're launching your first si...
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1 month ago
33 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Maximize Your Content: Turn One Talk into Endless Opportunities
Talk To Us Directly In this episode of Experts Journey, explore how to leverage your presentations to create multiple streams of income and opportunities. Brad and Dixie discuss how to repurpose your best talks into blogs, social media posts, lead magnets, workshops, and even courses. Learn practical tips on recording your speeches, using AI to create additional content, and different ways to monetise everything you've worked hard on. Don't just stop at giving a great talk; make it work...
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2 months ago
20 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Audience Growth Mistakes and How to Overcome Them
Talk To Us Directly In this episode of 'The Expert's Journey,' hosts Brad Hauck and Dixie Carlton delve into the biggest mistakes speakers and authors make when trying to grow their audience. They discuss the importance of sticking to a clear, narrow focus, the necessity of consistency and maintaining a strong email list, and the value of social proof like testimonials and reviews. The episode also covers the pitfalls of giving away content without clear follow-up steps and the da...
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2 months ago
24 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Inside the Mind of a Publishing Powerhouse: Insights from Dixie
Talk To Us Directly In this episode of the Expert's Journey, the tables are turned as Carlton interviews his cohost, Dixie, a word magician and publishing powerhouse. Dixie shares her journey from running a promotional products company to becoming an expert in the publishing world. She delves into her experiences of coaching authors, the evolution of her career, tackling tough topics, and balancing her work as a public speaker and publisher. Dixie also highlights some of her favorite pr...
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2 months ago
18 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Common Questions People Ask Google About Public Speaking
Talk To Us Directly In this episode of The Expert's Journey, hosts Dixie and Brad address some of the most frequently asked questions about public speaking. They offer practical advice on handling nerves, structuring messages, and boosting confidence. The discussion covers the importance of practice, the role of organisations like Toastmasters, characteristics of good speakers, and strategies for speaking clearly. They also highlight notable public speakers and suggest how to choose com...
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2 months ago
23 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
A Conversation with Brad Hauck, Mr. Web Marketing
Talk To Us Directly In this unique episode of the Expert Journey Podcast, Dixie interviews Brad Hauck, her other podcast host, providing an inside look into his diverse career path. Brad shares his journey from being a teacher to becoming a professional speaker, author, and SEO specialist. He discusses the transition and challenges of moving into entrepreneurship, his passion for volunteering as a firefighter, and his commitment to leadership. Brad also sheds light on his involvement wi...
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3 months ago
15 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
How Do I Make My Speeches Memorable?
Talk To Us Directly In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling. Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling. Discover how to gauge the success of your talk and refine your approach based on audience feedback. Perfect for speakers and experts looking to enhance th...
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3 months ago
17 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Building A speaker Brand That Stands Out Without Burning Out
Talk To Us Directly In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand. They discuss how AI tools can assist in maintaining consistency, enhancing online voice, and reducing workload stress. The conversation covers various AI platforms like ChatGPT, Claude, and Gemini, and their applications in creating branded content. Brad offers insights into effectively using and traini...
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3 months ago
22 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Which Self-Publishing Platform Should You Use?
Talk To Us Directly In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwords. They discuss the pros and cons of each platform, focusing on aspects like printing quality, distribution capabilities, and platform specific updates. Learn how to choose the right platform based on your goals, budget and audience. Tune in for expert tips on maximising your book's ...
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3 months ago
22 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
What Makes A Book Cover That Gets Attention
Talk To Us Directly In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention and making an impact. Learn what it takes to create an eye-catching and professional cover, common pitfalls to avoid, and the importance of consistent styling for your author brand. The episode also touches on designing covers for different genres, the significance of readability, where to p...
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4 months ago
20 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Handling Difficult Audience Questions From Stage
Talk To Us Directly In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay calm, respond with authority, and turn challenging questions into opportunities to connect with the audience. They discuss techniques such as asking clarifying questions, simplifying responses, handling off-topic or high-level questions, and dealing with hecklers. The episode also touches u...
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4 months ago
23 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Profitable Pathways: How to Focus your Business into a Smart Funnel
Talk To Us Directly In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides your diverse audience across platforms towards purchasing your products or services. Hosts Dixie and Brad discuss strategies for unifying content across various platforms, identifying the right audience, and building a funnel that effectively leads to sales. They explore the differences between tactical and strategic content, and B...
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4 months ago
18 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
How NOT To Run A Workshop or Event!
Talk To Us Directly In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can turn memorable experiences into disasters. They share insights on the importance of professionalism, cohesion, and audience engagement, using a recent experience at a poorly managed event as a cautionary tale. Learn about the significance of reading your audience, maintaining professionalism, and the intricacies of delivering valu...
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5 months ago
31 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Connection is Key: Unlocking Opportunities Through Networking
Talk To Us Directly In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow relationships with industry leaders and peers. Join us as we share strategies for strengthening your network to open more doors, gain insights, and accelerate your business success. Whether you're an introvert or an extrovert, we've got tips to help you navigate networking events and build meaningful connections. Don’t miss the end wh...
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5 months ago
25 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Harness Your Success: Strategies to Scale Your Wins
Talk To Us Directly In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They discuss how solopreneurs and small business owners can often overlook their achievements while chasing new goals. The discussion highlights the psychological benefits of celebrating accomplishments and learning from past successes to build a repeatable framework for growth. They also delve into using AI tools like ChatGPT to create eff...
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5 months ago
22 minutes

The Expert's Journey: Helping Speakers & Authors Succeed!
Talk To Us Directly In today's episode, we explore the significant transformation that occurs when you transition from being a practitioner to a thought leader. We discuss the mindset shifts, brand evolution, and new opportunities that arise when you become the go-to expert in your field. We delve into the essence of thought leadership, moving beyond mere personal branding to focus on leading conversations and shaping industry trends. We also tackle the challenges of relinquishing hands...