You've identified the problem. You understand the instinct gap. Now it's time to fix it. In the first two episodes of this series, we talked about why financial content isn't creating change and introduced the conative mind, the missing piece that explains why people don't take action even when they know what to do. We showed you how your natural way of taking action as a financial professional is likely very different from your clients' instincts, and how that mismatch creates friction. ...
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You've identified the problem. You understand the instinct gap. Now it's time to fix it. In the first two episodes of this series, we talked about why financial content isn't creating change and introduced the conative mind, the missing piece that explains why people don't take action even when they know what to do. We showed you how your natural way of taking action as a financial professional is likely very different from your clients' instincts, and how that mismatch creates friction. ...
121. How to Attract Your Ideal Clients by Being Authentically Yourself
The Financial Coach Academy® Podcast
39 minutes
3 months ago
121. How to Attract Your Ideal Clients by Being Authentically Yourself
When Debbie White says coaches don't need to be louder or slicker to stand out, she means something that might feel backwards at first. After spending 20 years launching brands like Starbucks and building multiple seven-figure businesses, she's watched too many coaches try to sound like marketers instead of humans. The problem? People buy from people, not from polished marketing speak. And right now, there's so much formulaic content out there that it all sounds the same. Your ideal clients ...
The Financial Coach Academy® Podcast
You've identified the problem. You understand the instinct gap. Now it's time to fix it. In the first two episodes of this series, we talked about why financial content isn't creating change and introduced the conative mind, the missing piece that explains why people don't take action even when they know what to do. We showed you how your natural way of taking action as a financial professional is likely very different from your clients' instincts, and how that mismatch creates friction. ...
