You've identified the problem. You understand the instinct gap. Now it's time to fix it. In the first two episodes of this series, we talked about why financial content isn't creating change and introduced the conative mind, the missing piece that explains why people don't take action even when they know what to do. We showed you how your natural way of taking action as a financial professional is likely very different from your clients' instincts, and how that mismatch creates friction. ...