If you’ve been making business more complicated than it needs to be, you’ll love Anthony’s story. He joined CAB looking for direction—and left with a clear plan, a defined niche, and the confidence to move forward. In this episode, we break down the simple shifts that helped him finally connect with his audience and start signing the right clients. Anthony Omogrosso (aka Coach Tony O) is the founder of CTO FIT and creator of the FIT 40 Method™—a proven system helping busy men over 40 get lean, strong, and consistent without restrictive diets or long workouts. A former Muay Thai coach turned fitness entrepreneur, Tony blends real-world training principles with a no-BS approach to mindset, movement, and sustainability. You can find Anthony 👉 @coach_tony_o https://www.ctofit.com (website) https://www.ctofit.com/free-guide (Home gym guide) https://www.ctofit.com/40 (Signature Course/program) @CoachTonyOmo (YouTube)   👉 Grab the free guide to create your signature program: Click here  If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!