This week's focus is on how to scale your social channels from 0-100K, the importance of integrity, and how to maneuver the ever-changing algorithm! We have the pleasure of welcoming Matt Goddard, aka  @TheBoxingLocker  who has over 20 years of experience in boxing (amassing an impressive 7-0 professional record) and 10 years of experience in personal training. Matt has established a strong local brand with his own boxing and fitness gym in Hampshire, UK, as well as a successful coaching subscription website and a substantial following across social media, with over 300,000 Instagram followers! He discusses the importance of building a strong local brand through networking and providing relevant, high-quality services that keep clients coming back. He emphasizes that building an online presence is equally important and can help expand your reach beyond your local community. Matt shares tips and strategies for creating valuable content, building a social media following, and strategies to attract a steady flow of new clients. Matt also touches on the importance of networking and building relationships with other local businesses and organizations, and how these partnerships can help to expand your reach and build your reputation in the community. He also touches on his long-term goal of training a world champion! Whether you're just starting out or looking to take your fitness business to the next level, this episode contains valuable insights and practical tips for growing a strong online presence, optimizing your content, and building a successful local brand. Learn from Matt's years of experience and expertise in the health and fitness industry. ➜ PODCAST EXCLUSIVE: 20% off all gear at https://zerofightgear.com/ with code “TheBoxingLocker” ➜ Follow Matt Goddard on Instagram: https://www.instagram.com/theboxinglocker/ ➜ Subscribe to The Boxing Locker on YouTube: https://www.youtube.com/c/TheBoxingLocker