Welcome to the FitPro Leadgen Podcast! In this episode, we have a fantastic guest interview with Rob, a seasoned professional in the fitness industry. Rob shares his journey from starting out as a lifeguard to becoming a leading expert in the field. With over 20 years of experience, he has seen it all and has valuable insights to share.

But this episode is not just about Rob's story. We also delve into the power of community and support in the fitness industry. Discover how Rob's Facebook group, Independent Gym Owners UK and Ireland, has grown into a thriving community of over 2,000 facility owners. From peer-to-peer support and valuable advice to exclusive membership benefits, this group has become a go-to resource for gym owners looking to navigate the challenges and trends in the industry. So, grab your headphones and join us for a fun and informative conversation that will leave you inspired and equipped to take your fitness business to the next level.

Reach out to Rob Handy on Facebook: https://www.facebook.com/groups/739036173104233/
https://www.facebook.com/independentgyms https://www.facebook.com/handy.robert Follow Rob Handy on Instagram: https://www.instagram.com/independentgymsuk/

In this episode, David welcomes special guests Chris and Eric to discuss limiting beliefs in the fitness industry. They share their personal journeys and how they overcame their own limiting beliefs to achieve success in the health and fitness coaching field and also delve into common limiting beliefs such as fear of getting started, fear of failure, comparison syndrome, imposter syndrome, and scarcity mindset. The conversation highlights the importance of reframing one's mindset, investing in oneself, and cultivating an abundance mindset for personal and professional growth. Tune in to gain insights and inspiration for breaking free from limiting beliefs and unlocking your true potential. Don't forget to subscribe and leave your feedback in the comments section! Reach out to Eric and Chris Martinez on Facebook: https://www.facebook.com/ChrisandEricMartinez Follow Eric and Chris Martinez on Instagram: https://www.instagram.com/chrisandericmartinez/

This week's guest interview focuses on diversifying your income as a FitPro! We're joined by Barrie Mark, a highly experienced personal trainer who has shaped lives for over 16 years. Having been self-employed for the past two decades, he has been dedicated to raising personal training standards and is determined to set the benchmark high.
You've probably heard of the F.A.T Method, the online weight-loss solution with over 700 success stories...That's overseen by Barrie as well.
His deep understanding of client needs and ability to effectively plan workout routines based on individual goals and limitations has allowed him to carve out multiple opportunities for different revenue streams in the fitness industry that you can apply in your fitness businesses too!
Are you interested in diversifying your offering? How does postcode exclusivity on the F.A.T Method sound? Reach out to Barrie today to find out how to get your license!
➜ Reach out to Barrie Mark on Facebook: https://www.facebook.com/Baz1802
➜  Connect with Barrie on LinkedIn: https://www.linkedin.com/in/barrie-mark-personaltraining/
➜  Follow Barrie on Instagram: https://www.instagram.com/barriemarkpt/
➜  Learn more about the F.A.T Method: https://www.thefatmethod.com/

This week's guest interview focuses on all things High-Ticket Sales, from pricing to closing.
We're joined by Shane Mulgrew, an Executive Business & Personal Coach, International Speaker, and High-Performance Athlete.
Shane's professional journey started in Corporate Sales before transitioning to Online Coaching & Consulting. 
With over 15 years of experience in the Sales sector across diverse markets, he has developed a specialization in helping entrepreneurs master their health and performance. His focus has since expanded to supporting business executives and elite sports professionals in scaling their businesses as they approach the end of their careers, offline and online.
As the Director of Shane Mulgrew Coaching and Joint-Partner in the 'True Wealth Mastery' program, Shane is involved in a global business that originated in Ireland and the UK. 
The program is dedicated to assisting Sports Professionals and Elite Athletes in creating personal and financial freedom through prime relationships, specialized mentoring, and exclusive masterminds. Through collaborations with leading mentors, coaches, and consultants worldwide, the program ensures guaranteed results.
Driven by his personal experiences, Shane is passionate about helping people recognize their own value and find fulfillment in life.
Overcoming feelings of inadequacy and societal expectations, he embarked on a journey to discover happiness within himself, rather than seeking it externally.
Shane's entrepreneurial endeavors taught him the importance of lead generation, client acquisition, and client fulfillment as the key ingredients for online revenue generation.
He emphasizes the significance of growing and scaling a business without sacrificing personal well-being or financial freedom.
Need help building out your sales team or rounding out your existing skillset so you can close more sales? Reach out to Shane Mulgrew on socials:
➜ Follow Shane Mulgrew on Instagram: https://www.instagram.com/shane_mulgrew/
➜ Follow Shane on Facebook: https://www.facebook.com/ShaneMulgrew23/?locale=en_GB
➜ Connect with Shane on LinkedIn: https://www.linkedin.com/in/shane-mulgrew-business-after-sports/

This week's guest interview focuses on demand generation, leveraging organic engagement, and transforming it into profit! We're joined by Allan Miles, a renowned business growth consultant, husband, dad of 5, and pug owner who is passionate about building successful businesses. With over 15 years of experience, Allan has built multiple businesses, including 2 seven-figure recruitment companies, a six-figure home-based agency, a six-figure fitness business, and his current multi-six-figure business consultancy. Allan's obsession with business growth stems from his desire to make it replicable across industries. Since 2019, he has been dedicated to building a business that works around his life, not the other way around. He has developed a war chest of free resources to help fellow coaches, agency owners, and other consultants identify their blind spots and put in place sustainable growth processes. If you're interested in learning more, add Allan as a friend and private message him the word "War chest." ➜ Follow Allan Miles on TikTok: https://https://www.tiktok.com/@allanmiles_ ➜ Follow Allan on Facebook: https://www.facebook.com/allan.miles/ ➜ Follow Allan on Instagram: https://www.instagram.com/allanmiles_ ➜ Follow the FitPro Lead Gen Show on Spotify & never miss an episode: https://open.spotify.com/show/1XgiUGS5NzcGs5JYG79dy1?si=fd130f05b93743be ➜ OR Apple Podcasts, if you're one of those: https://podcasts.apple.com/gb/podcast/the-fitpro-lead-gen-show-with-david-kyle-friends/id1494037604

Today's guest interview focus is on 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲 𝗼𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲!
We're joined by Dave Wright, the Founder & CEO of Myzone, the CEO and owner of Creative Fitness Marketing, and co-owner of the Voyage Fitness brand in Australia. 
Not only is he a Board Director of UKactive, but his product, Myzone, is enjoyed in 9,000+ facilities by over 2 million people in 92 different countries!
He's a serial entrepreneur, who has actively supported the fitness industry for over 3 decades, Dave is a straight-talking and passionate Australian (based in the UK) who has the unique ability to understand the industry from all angles.
➜ Connect with Dave Wright on LinkedIn: https://www.linkedin.com/in/dave-wright-bbaa6110/
➜ Follow Dave on Instagram: https://www.instagram.com/davewrightcfm/
➜ Follow the FitPro Lead Gen Show on Spotify & never miss an episode: https://open.spotify.com/show/1XgiUGS5NzcGs5JYG79dy1?si=fd130f05b93743be
➜ OR Apple Podcasts, if you're one of those: https://podcasts.apple.com/gb/podcast/the-fitpro-lead-gen-show-with-david-kyle-friends/id1494037604

This week's guest interview focuses on all things 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 and being the go-to business for your target audience. We're joined by none other than Paul Booth, a former drug-busting member of the British Royal Navy who went on to build a highly successful 7-figure sports supplement brand solely through social media traffic!🤯
With his background in interrogation training, Paul gained a unique understanding of human behavior and how to use language to influence and persuade.
Today, he helps entrepreneurs and brands achieve their goals by simplifying and streamlining their processes, resulting in impressive revenue growth. Tune in to hear Paul's fascinating journey and learn how his expertise can help you achieve your own business success!
➜ Follow Paul Booth on Instagram: https://www.instagram.com/paulmbooth/
➜ Follow Paul on Twitter: https://twitter.com/paulmbooth
➜ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulmbooth/
➜  Request a Meeting:  https://paulmbooth.com/

This week's focus is on 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗮𝗹𝗹 𝗯𝗮𝘀𝗲𝘀 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗯𝗼𝘁𝗵 𝘆𝗼𝘂𝗿 𝗹𝗶𝘃𝗲𝗹𝗶𝗵𝗼𝗼𝗱 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗿𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗽𝗼𝗹𝗶𝗰𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
We (finally) catch up with Carl Fanning, an Insurance Specialist in the Health and Fitness Industry with an impressive background in sports and physical activity, having competed in bodybuilding competitions, European triathlon qualifiers, marathons, football, and lacrosse.
In addition to his passion for sports and fitness, Carl has been working in the Commercial Insurance industry for many years. He has gained extensive experience in various trades, risks, and products, as well as a wide network of contacts.
Carl's unique combination of expertise in insurance and his passion for leisure, health, and fitness has led him to build a large portfolio within the fitness industry including gyms, supplement and clothing companies!
Looking for a free confidential chat about your fitness business' insurance policy? Contact Carl Fanning today for an impartial review and expert advice and get 10% off when you sign up for any insurance services!
➜ Connect with Carl Fanning on LinkedIn: https://www.linkedin.com/in/carl-fanning-81825b45/
➜ Reach out to Carl on Facebook: https://www.facebook.com/carl.fanning.10

This week's focus is on how to scale your social channels from 0-100K, the importance of integrity, and how to maneuver the ever-changing algorithm! We have the pleasure of welcoming Matt Goddard, aka  @TheBoxingLocker  who has over 20 years of experience in boxing (amassing an impressive 7-0 professional record) and 10 years of experience in personal training. Matt has established a strong local brand with his own boxing and fitness gym in Hampshire, UK, as well as a successful coaching subscription website and a substantial following across social media, with over 300,000 Instagram followers! He discusses the importance of building a strong local brand through networking and providing relevant, high-quality services that keep clients coming back. He emphasizes that building an online presence is equally important and can help expand your reach beyond your local community. Matt shares tips and strategies for creating valuable content, building a social media following, and strategies to attract a steady flow of new clients. Matt also touches on the importance of networking and building relationships with other local businesses and organizations, and how these partnerships can help to expand your reach and build your reputation in the community. He also touches on his long-term goal of training a world champion! Whether you're just starting out or looking to take your fitness business to the next level, this episode contains valuable insights and practical tips for growing a strong online presence, optimizing your content, and building a successful local brand. Learn from Matt's years of experience and expertise in the health and fitness industry. ➜ PODCAST EXCLUSIVE: 20% off all gear at https://zerofightgear.com/ with code “TheBoxingLocker” ➜ Follow Matt Goddard on Instagram: https://www.instagram.com/theboxinglocker/ ➜ Subscribe to The Boxing Locker on YouTube: https://www.youtube.com/c/TheBoxingLocker

This week's episode is a special in-house podcast!
The show usually features fitness professionals from around the world, but this week we're joined by LeadDec Manager and Sales Specialist Jess Harris.
Throughout this episode, Jess and David provide valuable insights and practical tips on how to implement proven sales strategies in your fitness business.
She draws from her years of experience in the industry, and shares real-life examples of what has worked for her and her clients!
This is a must-listen for any FitPros struggling to close those sales or overcome their clients' buyer's remorse!
➜ Try LeadDec for FREE: https://www.leaddec.com/part-1
➜ Connect with Jess on LinkedIn: https://www.linkedin.com/in/jess-harris-03a348181/

This week's focus is on the do's and don't's of marketing and the importance of storytelling!

In this episode, David chats with Corey Hiben, the host of a successful health and fitness podcast in Austin, Texas and owner of the #1 Webflow website agency for the health industry which helps FitPros and health professionals set up bespoke websites, purpose-built for their target audience.

Corey has spent over a year interviewing some of the most brilliant minds in the industry on the Health Hustle Podcast and has learned a lot about how to create content that generates leads for businesses.

During this episode, Corey shares his story about how he ended up in Austin Texas, how his business ventures came about, and what years of trial and error have taught him (not to mention some mindblowing stories about the connections he's made over in that time).

This is a must-listen for FitPros looking to better understand the importance of the 'why'  and how to create content that speaks to their audience rather than at them!

➜ FREE GUIDE: Discover how to convert your social media following to a newsletter in 7 easy steps: https://www.coreyhi.com/7-steps
➜ Follow Corey on Instagram: https://www.instagram.com/coreyhiben/
➜ Connect with Corey on LinkedIn: https://www.linkedin.com/in/hibencorey/

This week focuses on the importance of planning and how your numbers can do so much more than just keep HMRC happy.

Our returning guest Debbie Hancock is a Chartered Management Accountant and Certified Financial Coach with 15 years of experience in helping businesses gain confidence in their finances and make impactful changes to their lives. 

When Debbie started her own accountancy business, she found that her money blocks stopped her from matching her employed salary. This is when Debbie began a journey of understanding a money mindset, recognising that money stories were holding her back and training as a Financial Coach.



Now, Debbie helps gym owners reframe their money stories so they can start getting the life they want.

She has appeared on several podcasts, sharing her knowledge about creating a healthy money mindset for business.

Combining her accountancy skills and desire to help businesses with a money mindset led Debbie to be a Finalist in the 2022 Accounting Excellence awards.

This is a must-listen for any FitPros looking for actionable insights on how to create a healthier money mindset and get their finances unstuck.

➜ Free resources: https://southbourneaccountancy.co.uk/free-resources/
➜ Follow: https://www.instagram.com/southbourneaccountancy/
➜  Follow:  https://www.facebook.com/debbie.hancockSA/

This week focuses on innovation and diversifying your services in the saturated fitness marketing space!  

We're joined by Staci Alden, a multi-talented FitPro who has led a team of over 100 group fitness instructors, PTs, and Pilates instructors since 2014. She's an experienced consultant and planner for digital and in-person offerings, serving clients from large luxury health clubs to small studios, international companies, and the multifamily market.  

Staci has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel.

She is a master instructor of Balanced Body Barre and MOTR and presents at international fitness conferences such as IDEA World, SCW Mania, and DCAC.  This is a must-listen for anyone looking to innovate and freshen up their offer to stand out in the saturated market of free trials and half-price months!   

PODCAST EXCLUSIVE OFFER: Elevate your leadership skills, optimise your programming, and up your Group Fitness Instructors game with a Free 15-Minute Coaching Call with Staci Alden!  

➜ Book now: https://calendly.com/alden-staci/15min

➜ Subscribe to Staci on YouTube: https://www.youtube.com/channel/UC4XqOYONn0QuLThTdfGaS1g

➜ Follow Staci on Instagram: https://www.instagram.com/stacialdengf/

➜ Find Staci on Facebook: https://www.facebook.com/stacialdengf/

➜ Connect with Staci on LinkedIn: https://www.linkedin.com/in/staci-alden-ab2ab535/

This week's focus is on tapping into the 'busy professional' market, sales processes and the importance of testimonials!

We're joined by Equilibrium Studios owner Ryan Thomas, a seasoned personal trainer and nutrition coach with over a decade of industry experience. 

Ryan shares his expertise on training CEO's and VIP's, revealing the secrets to getting even the busiest clients extraordinary results. With four years of experience running a premium personal training studio, Ryan has honed his skills in helping C-Suite clients achieve long-term, sustainable results.

 He also shares how his background as a certified Strong First Kettlebell Instructor has informed his approach to fitness and wellness. 

This episode is a mut-listen for any FitPro looking to expand upon their business acument, this episode is a must-listen!

We haven't forgot you C-Level listeners either. For a limited time only, you can get a 20% Discount on a three-month online coaching package from Ryan himself!

➜ Reach out to Ryan directly: ryan@equilibriumstudios.co.uk

➜ Follow Ryan on Instagram: https://www.instagram.com/ryan.thomas.pt/

➜ Follow Equilibrium Studios: https://www.instagram.com/equilibrium_studios/

This week's focus is on hybrid models and how to scale a fitness business during the Financial Crisis.

We're joined by Paul Greaves a seasoned FitPro with 18 years of experience in various roles and environments, from big commercial gyms to small independent facilities. 

As the owner of The Edge Personal Training and co-owner of Energize Fitness, he brings a wealth of knowledge and expertise to the table. 

In addition to his fitness background, Paul also runs a successful business providing website and graphic design services to small businesses, particularly those in the fitness industry."

Looking to build an online presence for your fitness business?

Get your business online and looking professional with Paul's 'Website Business in a Box' Package at 50% off! For just £750, you'll receive a custom website, a unique logo, and hosting for a full year. Don't miss out on this limited-time offer and take your business to the next level!

➜ Reach out to Paul Greaves to discuss your business needs: paul@edgept.co.uk
➜ Follow: https://www.instagram.com/edge.pt/
➜ Follow: https://instagram.com/energize.fitness
➜ Follow: https://Instagram.com/theptweb

This week's focus is on avatars, outsourcing and delegation!

Garrie O'Neill is the Head Coach at The Golf Conditioning Clinic, with 26 years in the fitness industry!

He's successfully built two 6-figure businesses, one of which is a bootcamp business with 14 locations and is currently in the middle of building his third! 🤯
How well do you know your client base?

➜ Follow Garrie on Instagram: https://www.instagram.com/garrie_oneill/
➜ Find Garrie on Facebook: https://www.facebook.com/garrieoneill3

This week's focus is on 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀!  Justin Devonshire is co-owner of the TransformHub - a UK fitness studio franchise with 20 locations. Justin has launched, scaled, and sold multiple fitness businesses and has mentored hundreds of fitpros to achieve 6-figure revenues with his proven strategies and systems.   

P.S. To make up for the first couple of minutes being cut, Justin has been kind enough to offer a FREE 2023 Growth Planning Session (it wasn't even his fault, what a guy!) 

 Create your game plan to get 30 new clients every month  

HERE: https://justindevonshire.com/biolinks 

➜ Like Justin Devonshire - The Fitness Business Blueprint on Facebook:  https://facebook.com/fitnessbusinessblueprint

➜ Join https://facebook.com/groups/growyourexpertbusiness

➜ Follow Justin on Instagram: https://instagram.com/justindevonshire

Get ahead of the game and join us this week as we dive into the top trends and industry drivers for the year ahead!

Our guest for this episode is Jessica Armstrong, the Community and Partnerships Manager for TeamUp!

Jessica has a wealth of experience in Hospitality, Travel, and Fitness marketing, with over seven years in the industry. We're excited to share her insights and perspectives on what will be the key needle-movers in 2023, and we know you'll benefit greatly from her expertise.

We'll be discussing retention tactics, the importance of building strong relationships (not just with your clients!), and the shift in client mentality towards a more holistic approach to health.

Don't miss out on this episode full of actionable insights and strategies to help your fitness business thrive in 2023!

Jack Forster on Future Of The Fitness Industry 🚀

Jack expresses where he thinks the Fitness Industry if going as well as some other key topics such as: 

Do partnerships work in the fitness industry? 

How to strengthen the BRAND? 

David :)

This week's guest interview is ME!

Here I am on Samuel Main's Podcast: 'The Main Life' talking all about how gym owners can make a profit 💸

You see, when I got started as a PT, I thought all of my clients were going to come flying in and I'd be overrun!

But actually, when I started and got nothing to very little interest 😤

So I had to figure out what I needed to change ⬇️

Sound interesting?

Give the full interview a listen now!

David :)