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The Flower Files: The Wildly Native Podcast
Liza Goetz
95 episodes
1 week ago
If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into prac...
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If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into prac...
Show more...
Home & Garden
Education,
Business,
Entrepreneurship,
How To,
Leisure
Episodes (20/95)
The Flower Files: The Wildly Native Podcast
How Do I Set Goals For My Garden
If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into prac...
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1 week ago
12 minutes

The Flower Files: The Wildly Native Podcast
We’re Choosing Smaller Shifts Now To Grow Bigger Later
The turn of the calendar doesn’t demand reinvention; it invites better rhythm. We’re kicking off a fresh season by trading pressure for practicality and choosing the kinds of small, steady shifts that make farms and creative businesses hum. Think sunflower rotations you can actually maintain, dahlia plans that prevent May meltdowns, and a smarter mix of varieties that reduce waste while boosting joy at the workbench. We unpack what went right—stellar communication on weddings—and what dragge...
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1 week ago
22 minutes

The Flower Files: The Wildly Native Podcast
Our Year In Bloom - Spotify does it, why shouldn't we?
Press pause with us for a clear-eyed look at a year that was beautifully full and not always easy. We walk through the harvest days that stretched long, the wedding installs that stretched our creativity, and the moments when the weather, timelines, and plans simply refused to cooperate. Along the way, we return to the heartbeat of Wildly Native: place, seasonality, and doing work with intention even when it takes the harder road. We talk candidly about the layers most people skip: the emoti...
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3 weeks ago
10 minutes

The Flower Files: The Wildly Native Podcast
How A Curated Vendor Event Redefined Wedding Community And Craft
A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society Unveiling with eyes on intention: curated vendor vignettes, a photo setup designed for story, and space that let florists, planners, designers, and makers actually talk. No rush, no hustle theater—just substance. We share what made this gatherin...
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3 weeks ago
16 minutes

The Flower Files: The Wildly Native Podcast
Inside The World’s Most Precious Spice: Growing, Harvesting, And Using Saffron
A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set your season, why sandy loam and drainage beat heavy soils every time, and what the flowering bell curve means for labor, timing, and your bottom line. If you’ve ever wondered why saffron is expensive, the answer lives in those peak harvest days when...
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1 month ago
33 minutes

The Flower Files: The Wildly Native Podcast
From Chaos To Calm: A Simple Money System For Florists And Entrepreneurs
Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses t...
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1 month ago
36 minutes

The Flower Files: The Wildly Native Podcast
From Farm To Front Door: Building Lush, Natural Holiday Wreaths
Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season. We start with the foundation that matters: choosing the right ring size for your door, why double or triple rail bases prevent spin, and how to pick paddle wire gauges that match your project. Then we get into the...
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1 month ago
37 minutes

The Flower Files: The Wildly Native Podcast
More Petals, Less Panic: How To Grow Without Melting Down
Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat. Together we walk through practical demand validation so you don’t ramp production into a void. You’...
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1 month ago
36 minutes

The Flower Files: The Wildly Native Podcast
Print Isn’t Dead—It’s Your Wedding Superpower
Planning a wedding shouldn’t feel like wrestling a never-ending feed. We sat down with Wed Society Delaware to unpack how a curated, human-first platform helps couples cut through the noise, discover trusted local vendors, and fall back in love with the process. From the farmer’s field to the florist’s bench to a photographer’s lens, this conversation celebrates the people who make celebrations sing—and the community that holds them up. We dig into the real pain points couples face: sixteen ...
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2 months ago
35 minutes

The Flower Files: The Wildly Native Podcast
Elderberries, Bees, And Better Syrup
Sick of watered-down wellness and candy masquerading as care? We sit down with elderberry farmer Russell Carter to unpack the farm-to-bottle truth behind one of the most hyped immune boosters and why fresh-pressed juice changes everything. Russell’s path runs from a 450-hive beekeeping business to a thriving elderberry farm that harvests at sunrise, de-stems on shaker tables, and presses the berries the same day—then freezes the juice to lock in color, flavor, and antioxidants. He explains t...
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2 months ago
45 minutes

The Flower Files: The Wildly Native Podcast
Funeral Flowers: Meaning, Memories, and Modern Traditions
Grief doesn’t come with a manual, but flowers come close to a language. We open the studio door on how funeral and memorial flowers actually work—what families ask for, what those designs mean, and how small choices can turn a service into a tribute that feels true. From casket sprays and easel arrangements to personalized scenes built with antlers, feathers, boots, or fishing lures, we explore the shift from generic sympathy to storytelling through blooms. We trace the roots of tradition—fr...
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2 months ago
43 minutes

The Flower Files: The Wildly Native Podcast
Why Eucalyptus Wins: History, Growing Tips, And Design Uses
The scent that changes a room, the greenery that holds a wedding arch, and a plant with a passport—eucalyptus earns its reputation on every front. We go deep on how this Australian native became a global favorite, why designers lean on its silvery tone and elegant drape, and how home growers can raise a steady supply for fresh and dried arrangements. From the Greek roots of its name to the cap that pops as it blooms, we bring the history to life and connect it to practical choices you can mak...
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2 months ago
22 minutes

The Flower Files: The Wildly Native Podcast
From Farmer's Market to Amazon: Scaling Your Floral Brand
What if your flower business could reach customers nationwide instead of just at your local farmer's market? In this eye-opening conversation, e-commerce expert Neil reveals the untapped potential for flower entrepreneurs in the digital marketplace. Neil shares his journey from corporate tech professional to e-commerce strategist, emphasizing that "you are never ready to start a business" – you simply must begin and commit to moving forward. With refreshing candor, he dismantles common myths...
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3 months ago
46 minutes

The Flower Files: The Wildly Native Podcast
Starting a Flower Farm: Is the Life You Want Hidden in a Handful of Blooms?
What if your next chapter starts with a handful of seeds and a sunny corner of the yard? We walk through the surprisingly simple path from backyard blooms to a real, family-powered side hustle—no acres, no greenhouse, and no debt spiral required. You’ll hear how quick-win crops like zinnias, sunflowers, cosmos, and marigolds can deliver early confidence and steady sales, why kid-friendly tasks turn gardening into a living classroom, and how small systems—clean buckets, sharp snips, smart weed...
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3 months ago
20 minutes

The Flower Files: The Wildly Native Podcast
The Breaking Point: When Success Costs Too Much
What happens when your passion project grows beyond what you ever imagined – and starts suffocating you? Lindsay Krick never set out to be a business owner. She just loved indoor cycling and noticed Delaware needed more of it. So she started trucking bikes to parking lots, wineries, and breweries for pop-up classes. Within months, those weekend events had transformed into a brick-and-mortar studio focused on mental wellness through movement. "It was never supposed to be what it became," Lind...
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3 months ago
37 minutes

The Flower Files: The Wildly Native Podcast
Flowers, Farms, and Female Cycles: Nature's Perfect Rhythms
Your menstrual cycle isn't just a biological function—it's a blueprint for maximizing your productivity, health, and wellbeing. This eye-opening conversation with Alyx, co-founder of The Agenda app, reveals how tracking your cycle can transform every aspect of your life. Alex shares her journey from accidental discovery to full-fledged "periodpreneur," explaining how she noticed her sales performance directly correlated with her menstrual cycle phases. This revelation led to a powerful insig...
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3 months ago
43 minutes

The Flower Files: The Wildly Native Podcast
When Flowers Become Medicine: A Gardener's Mental Health Journey
Have you ever noticed how your shoulders relax and your breath deepens when you step into a garden? There's something profound happening in that moment—something that goes far beyond pretty flowers and vegetable harvests. In this heartfelt episode, I open up about the unexpected mental health lessons I've discovered while tending to my flower farm. The garden has become my therapist, my meditation space, and my teacher. Those zinnias glowing in the morning light aren't just beautiful—they're...
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3 months ago
22 minutes

The Flower Files: The Wildly Native Podcast
Beyond the Bouquet: Turning Fresh Flowers into Forever Art
What if the flowers from your wedding day, memorial service, or special celebration could last forever? Andrea Cole, founder of Designs by Andrea, brings this possibility to life through her remarkable flower preservation artistry. In this captivating conversation, Andrea reveals how a Valentine's bouquet and the discovery of her husband's grandmother's pressed flower hobby sparked a passion that evolved into preserving thousands of meaningful floral arrangements. Andrea walks us through the...
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4 months ago
37 minutes

The Flower Files: The Wildly Native Podcast
Ghosted, Rejected, and Undervalued: Why Potential Clients Walk Away
Ever felt that gut-wrenching disappointment when a potential client ghosts you after what seemed like the perfect consultation? You're not alone. In this refreshingly honest episode, we dive deep into why couples don't book with flower vendors—and why that might actually be the best thing for your business and mental health. From the messy day-to-day realities of running a flower farm to the delicate dance of client expectations, we're pulling back the curtain on what really happens when pot...
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4 months ago
39 minutes

The Flower Files: The Wildly Native Podcast
The Power of Reviews: Growing Your Business Through Social Proof
Customer reviews aren't just nice-to-have compliments—they're powerful marketing tools that build trust and credibility for your business. In this revealing episode, we dive deep into why reviews matter so much, especially for emotionally-driven businesses like floristry and farming where connection and beauty are everything. Feeling awkward about asking for reviews? You're not alone. We explore why this discomfort exists and how to reframe your thinking: when you've delivered a great experi...
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4 months ago
28 minutes

The Flower Files: The Wildly Native Podcast
If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into prac...