Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show.

Robert F. Kennedy, Jr.'s 'Make America Healthy Again' movement and its adherents have done some of the most harm of anyone in Donald Trump's second term. The voters who are motivated by 'MAHA' are also some of the most interesting.

The American military used to be one of the more trusted institutions in America. In 2025, it's a major political football. But how much do voters know about the military and its proper use? Bulwark military expert, Lt. Gen. Mark Hertling (Ret.) joins the show.

Swing voters are pretty fed up with politics in general. And in our most recent focus group, they all let political leaders HAVE IT.

Donald Trump got elected in 2024 because voters felt prices were too high. So, how are his voters feeling about the state of the economy?

Trump had to make an about-face on the Epstein Files because some of his voters were getting…mildly annoyed. Will Sommer joins Sarah to hear them out. Then, Sen. Elissa Slotkin joins the show to discuss her PSA with her colleagues to the military and intelligence community, reminding them they can refuse illegal orders.

There's always a possibility that Trump will try to run for a third term. But plenty of Republicans don't even want that...for now. We asked some of Trump's base how they're feeling about a third term, and talk about MTG's about-face, and the rise of antisemitism on the right.

We've heard a lot about how young men have shifted to the right...but this week's election showed young women moving to the left as well. Gen Z expert Rachel Janfaza, founder of The Up and Up, joins Sarah to discuss why young women have shifted to the left, why their male peers have shifted to the right, and why their life priorities are so different.

No election in 2025 has been more impacted by the Trump presidency than the elections in Virginia. So, how are the voters feeling?

The New Jersey governor's race is a little too close for comfort, after New Jersey had one of the largest swings toward Donald Trump of any state in the country, and the Democratic candidate, Mikie Sherrill is on track for a sub-optimal performance on Election Day against a sometimes-MAGA Republican, Jack Ciattarelli.

Zohran Mamdani, the young, telegenic, democratic socialist state assemblyman, looks set to be NYC's next mayor. So how are New Yorkers feeling about turning the keys over to him?

For the last few weeks, the Trump administration has escalated its authoritarian impulses. But the voters are just getting mildly queasy.

We haven't caught up with Democratic voters since the summer. So, who do they see in the Democratic Party who is distinguishing themselves?

Charlie Kirk was one of the most important figures for Gen Z conservatives. What do they think his legacy was?

Donald Trump is bleeding support from Hispanic voters, including from some who voted for him. So, we found some former Trump voters who are souring on him, and asked them why.

The murder of Charlie Kirk was the culmination of Americans' long-brewing fear of political violence. Rachel Kleinfeld joins Sarah to discuss the ramifications of Kirk's death on the American body politic, and then Sarah discusses voters' fears of political violence that we've heard through the years.

Donald Trump has run into some summer doldrums...from the uncertainty in the economy, to his Big Beautiful Bill, to his refusal to come clean about Jeffrey Epstein. Ashley Parker, who's covered Trump for over a decade, joins Sarah for our season premiere.

The Focus Group Podcast will be back for real in a couple of weeks, but by popular demand, Sarah and her producer, Conor Kilgore, take on some of our listeners' frequently asked questions about how and why they do all these focus groups.