Welcome back to another episode of the podcast.
In this episode, Ash, Keira and Rae unpack the biggest shifts happening in the fitness industry and what coaches need to prepare for in 2025. From the rise of running and Hyrox to the changes in consumer behaviour, tech, AI, gym culture, and the coaching business model, this conversation breaks down what’s actually going to matter next year.
They cover the trends that will grow, the ones that will fade, and the patterns they’re already seeing across gyms, online coaching, and lifestyle clients. If you’re a coach, this episode will help you make smarter decisions for 2025 and get ahead before the market shifts again.
🎧 Inside this episode:
✨ The continued rise of running, Hyrox, and performance based training✨ Why content will matter more than ever (and what type will win)✨ How AI will reshape coaching workflows✨ Why clients will crave more structure and less “soft” messaging✨ The future of check ins, pricing, and personalised coaching✨ Why boutique gym communities will outperform commercial spaces✨ What consumers will value and spend money on in 2025
If you want to start the new year ahead of the industry curve, this one’s for you.
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Welcome back to another episode of the podcast.
This week, Ash & Keira sit down with Zane Bormann, founder of Unbroken Performance & Nutrition, to unpack his journey from repeated injuries in the Air Force to becoming one of the most respected natural bodybuilding and nutrition coaches in Queensland. Zane opens up about the identity shift that came with leaving the military, how injury rehab shaped his coaching philosophy, and the realities of working with natural athletes in an industry dominated by enhancement.
They dive into the ethics of coaching, the gaps in education across the fitness space, and why building a supportive community matters just as much as macro plans and training blocks. From mental health in prep to industry regulation, this episode is a grounded, thoughtful look at what coaching should actually be.
🎧 Inside this episode:
✨ How Zane transitioned from the Air Force into nutrition and coaching
✨ The role injuries played in shaping Unbroken Performance
✨ Why coaching natural athletes requires higher standards
✨ The importance of collaboration between coaches, physiotherapists, and dietitians
✨ Mental health, identity, and what bodybuilding teaches you
✨ The future of regulation and education in the fitness industry
Where to find Zane:
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Welcome back to another episode of the podcast.
This week, Ash and Keira dive into a topic every coach needs to understand — client overwhelm. They break down how to support clients who are struggling with motivation, feeling lost with their goals, or just mentally checked out. From reframing goals to having real conversations that build trust, this episode is all about bringing empathy and flexibility back into coaching.
🎧 Inside this episode:
✨ How to recognise when your client is feeling overwhelmed
✨ Why personal conversations can shift a client’s mindset instantly
✨ How to reframe goals without losing progress
✨ The importance of flexibility and emotional support in coaching
✨ Simple ways to help clients feel seen, supported, and motivated again
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Welcome back to another episode of the podcast.
This week, Ash and Keira dive into all things tech and systems, offering valuable updates on the tools and platforms that coaches use every day. From the latest app updates to tech struggles and the real impact of switching platforms, they discuss the best ways to use technology to streamline your business and save time. They also touch on why some all-in-one solutions don't work and share insights into the platforms that are improving — or causing headaches — in the fitness industry.
🎧 Inside this episode:
✨ The latest updates on popular platforms like OneFit and EverFit
✨ Why an "all-in-one" system might not be the best solution
✨ Tips for managing your tech stack effectively
✨ The importance of integrating tools that work for your coaching style
✨ Why app choices impact client experience and business efficiency
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Welcome back to another episode of the Forward Moves podcast.
This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.
🎧 Inside this episode:
✨ Why accountability is one of the most underrated leadership traits
✨ The difference between how e-commerce and service-based businesses use Black Friday
✨ How discounting damages your brand perception
✨ Smarter ways to build momentum before January
✨ Why quality clients don’t come from sales
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Welcome back to another episode of the podcast.
This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.
🎧 Inside this episode:
✨ The reality of running a business that aligns with your values
✨ Why “lazy coaching” is holding the industry back
✨ The truth about qualifications and credibility in fitness
✨ How to stop comparing your business to others
✨ The importance of staying true to your ethos as you grow
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Welcome back to another episode of the podcast.
This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients.
🎧 Inside this episode:
✨ Why your content is getting lost in the scroll
✨ How to make people stop and actually listen
✨ The difference between content that’s “savable” and content that sells
✨ Why speaking to the camera matters more than ever
✨ The content strategies that are working right now
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Welcome back to another episode of the podcast.
This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-the-scenes of building a podcast that lasts.
🎧 Inside this episode:
✨ What to consider before launching your own podcast
✨ The budget-friendly gear that actually works
✨ Why one good episode can create a month of content
✨ How to make your podcast engaging and authentic
✨ The long-term mindset behind podcast growth
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Welcome back to another episode of the podcast.
In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility when things don’t go to plan.
🎧 Inside this episode:
✨ Why perfection in business doesn’t exist
✨ The power of collaboration and mentorship
✨ How to handle financial struggles and customer challenges
✨ Why balance matters more than burnout
✨ How patience and perspective create long-term success
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Welcome back to another episode of the podcast.
In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-earned lessons that shaped Forward Moves over the last four years.
🎧 Inside this episode:
✨ Why scary investments are often the right ones
✨ The truth about revenue vs. profit
✨ What business “freedom” actually looks like
✨ How social media warps our idea of success
✨ Why failure, sacrifice, and letting go are essential for growth
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Welcome back to another episode of the podcast.
This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from failed ventures, the mindset that got him through, and the strategies that are actually working right now in coaching and content.
🎧 Inside this episode:
✨ How Cade built Zone into the most in-demand creator gym on the Gold Coast
✨ Why his coaching business exploded from 8k to 50k+ months in just a few months
✨ The sales scripts that close in under six messages
✨ How automations and AI can improve - not replace - your coaching
✨ The business lessons learned from failed ventures and partnerships
Where to find Cade:
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Welcome back to another episode of our podcast.This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for business, we’re breaking down why these simple moves are so effective.🎧 Inside this episode:✨ How to use ambassadors without losing money✨ Why Instagram stories are still your biggest opportunity✨ The power of consistency and repetition✨ Why waiting for clients to come to you will keep you stuck
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Welcome back to another episode of our podcast.
This week we get deep and personal about needing to show up even when you don't feel like it.
🎧 Inside this episode:
✨ Bad Body Image and returning from Europe
✨ Masculine vs Feminine Energy in Business
✨Am I working too much or not?
✨ Your lack of showing up is the reason why you are failing
Welcome back to another episode of our podcast.
This week we answer from FAQS from our members in the Forward Moves Community .
🎧 Inside this ep:
✨ Your in the business of humans, so speak like one.
✨ Why you need to give away things to get business.
✨ Lead Generation vs. Consistency
✨ How to sell!
✨ How to price your services.
✨ & so much more!
Welcome back from our hiatus!
We are so excited to be back to finish off season 2 with you all.
Today we have a chatty episode where we bring in some new podcast segments.
🎧 Inside this ep:
✨ What our team is up to
✨ What is making Ash rage
✨ Things that you find embarrassing that actually aren't
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She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇
As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution of her role, overcoming self-doubt, and the importance of systems in coaching.
She talks about building connections with app developers, setting clear client expectations, and how emotional attachment can impact coaching decisions.
Plus, she reflects on her personal growth and even shares some fun insights about her TikTok content!
🎧 Inside this ep:
✨ Keira’s transition from assistant to fitness business specialist
✨ The crucial role of systems in coaching and business operations
✨ Overcoming self-doubt and embracing continuous growth
✨ The power of building connections within the industry
✨ Managing emotional attachments and setting clear client expectations
✨ Keira’s unique approach to communication and people skills
Looking to build a business that looks as good as it runs?
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The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves.
In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our offers, the mindset shifts happening across the board, and how we’re doing things differently to help coaches get better results (without the burnout).
We’re covering:💬 The real reason we hit pause on some things🚨 Our brand new offer - and why it’s gonna change the game for coaches👀 What we’re seeing in the coaching industry (and where it’s going)
If you’ve been craving more clarity, more direction, and more depth in your coaching business, this episode is your nudge.
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There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇
From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level.
We unpack the limitations of conventional medicine, the role of data and blood work, and how stress, lifestyle, and even your genes play a role in long-term health outcomes.
Whether you’re in the health space or simply want to take a more proactive approach to your own wellbeing, this conversation will shift the way you think about prevention, optimisation, and what's possible when we stop settling for surface-level answers.
🧬 Inside this ep:
What functional medicine actually is (and how it’s different)
The power of blood markers and personal data
How stress impacts the body over time
Why many chronic conditions are preventable
The importance of having a health team that works for you
If you want to feel better, lead better, and make more empowered choices, this one’s for you ✨
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Introducing our very first Mini Moves Snippets Episode! 🎉
We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane, Jade Spooner, and Finlay Joyce-Noorlander.
Whether you're a coach, creative, or just nosey (no shame), this bite-sized mashup is packed with honest conversations and lessons you’ll actually want to hear.
In this episode, you'll listen to:
Ash Lane chatting through:
Jade Spooner on:
Finlay Joyce-Noorlander talking about:
This is your permission slip to do business your way and maybe, burn a few boats along the way.
👉 Tag us when you listen and let us know your favourite snippet and if you want more episodes like this!
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The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business.
In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters with your branding and marketing for your coaching business.
We’re covering:🎨 How branding influences trust, pricing, and perception
📹 Why content feels hard sometimes - and what to do about it
📲 Our favourite tools that keep us organised PLUS new training app updates
Whether you’re refining your look, rebuilding your brand, or just trying to figure out where the heck to start - this one’s for you.
Looking to build a business that looks as good as it runs?
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