This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
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This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
“It's fine when you're swinging big to have a few misses in a controlled environment” - , making it very clear that it’s fine for public sector organisations to try things and fail.
In today’s episode, I talk to Jonny about what value for money really means, why BCR is often misused and how the NAO supports innovation in the public sector.
The conversation about BCRs is also fascinating: highlighting that value-for-money rules don’t require complex decisions to be boiled down to a single number.
Do take a listen to this one!
The Freewheeling Podcast
This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
