This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
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This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
I spoke to Lars Strömgren, Stockholm’s Vice Mayor for Transport and Urban Environment, about the city’s journey from car-centricity to a cycling-friendly capital. We talked about his childhood on the back of his grandmother’s bike, the cultural shifts that made cycling mainstream and the urban planning philosophy that underpins Stockholm’s transformation - including how storytelling, kid-focused design and even building with wood all fit into a sustainable transport vision.
The Freewheeling Podcast
This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
