This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
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This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
Data City Founder Tom Forth has been told some extraordinary reasons why the North underperforms the South.
Including that it’s down to Northerners being stupid. Or drunk.
He’s even read academic papers outlining these theories.
In a fascinating episode of the podcast, we get into a discussion on the real reasons.
They go back a thousand years but transport and our hyper-centralised way of making decisions are right at the heart of it.
I really hope you enjoy listening to this conversation as much as I enjoyed having it.
The Freewheeling Podcast
This year, Denmark will replace all its public transport ticketing systems with a new fully pay-as-you-go digital app.
Customers will get a transformationally better service; operators get a cost saving. What’s not to like?
This is all being delivered by the “Rejsekort & Rejseplan”, a dedicated organisation devoted to transport ticketing and information.
It is run by Tina Christensen, who tells me all about the culture change necessary to deliver this digital transformation.
It’s an inspirational story for any country further behind on digital ticketing (which is almost all of them).
