Most gym owners say they want more leads, more trust, and more visibility. Then they completely ignore the easiest marketing tool they already have.In this episode, I talk about the free marketing most gym owners avoid: their personal social media. Not influencers. Not ads. Not perfectly curated content. Just showing up as a real owner, in real life, doing real work.I break down why posting feels uncomfortable, why “I don’t want to be salesy” is usually a fear problem not a strategy problem, and how personal visibility grows your gym and retains your athletes faster than any gym social media ever could.

When I first opened my cheer gym, I wore a few things like badges of honor that I’d never brag about now.In this episode, I break down four things I used to proudly flex as a new gym owner that I now realize were more about ego than smart leadership. Things like refusing to spend money on marketing, collecting certifications like trophies, and treating “firing” angry parents to fix a culture I never actually set in place.With hindsight, better data, and a lot of wisdom, I see why those bragging rights didn’t actually build a stronger gym, a healthier culture, or a more profitable business. This episode is for gym owners who are early in their journey, or those who can look back at their own journey and have a good laugh now. No fluff. No pretending I had it all figured out. Just real lessons I wish I’d learned sooner.

In this episode, Danielle responses to a recent post made by a business coach regarding parents drawn to “affordable programs.” She breaks the myths about parent expectations and takes ownership of the choices we make in our businesses and the impact they have on the types of clients attracted to our brands. Join us as we challenge the narrative around this verbiage and its impact on your business success. If you’ve ever felt trapped by your previous pricing mistakes, this conversation is for you.

In part 2 of this series, Danielle tells listeners how cheer is a unicorn in the world of sports and athletes are not easily interchangeable! It's not as easy as subbing in the next best player! Tune in to learn why parent education is so important and why your athletes need to be at practices!

In this episode, Danielle replies to a listener email about how cheer is like other sports in that athletes have positions that are not easily interchangeable. In part 1 of this series, we talk about the universal truths of all sports and in what ways you can expect cheer to be similar to other sports.

In this episode, we dive into the reality of attendance in all star cheer and why it’s one of the hardest—and most important—parts of coaching. We’ll talk about how missing athletes affect stunt progressions, timing, tumbling development, and team morale, plus why families often don’t see the full impact of an absence.If you’re working to improve consistency, build stronger routines, and create a more accountable team culture, this conversation will give you practical insight you can start using right away.

In this episode, we dive into the power of gratitude and how it can transform the way we support and inspire gym parents. We’ll talk about the role appreciation plays in building stronger parent relationships, simple and intentional ways to say “thank you,” and real stories from parents and coaches that show what happens when families feel truly seen and valued.If you’re looking to improve communication, build trust, and create a more positive culture in your gym community, this conversation will give you practical ideas you can start using right away.

In this episode, we dig into one of the tougher realities many athletes face—navigating gym life when parents are divorced. We explore practical strategies to help athletes stay focused, communicate clearly, and manage the emotions that come with divided family dynamics.You’ll hear guidance on balancing support from both parents, tips for handling event-day communication, and powerful stories from athletes who’ve been through it and found strength along the way.If you’re working to create stability, confidence, and consistency in the gym despite complicated family situations, this episode offers tools and encouragement to help you thrive.

In this two-part series of the Fullout Cheer Podcast, Danielle and Justin tackle one of the most avoided topics in the cheer industry: debt. From the early loans that helped them build their businesses to the financial decisions they’d never repeat, they get honest about what they’ve learned through the highs, lows, and interest payments. Part Two goes deeper into risk and reality—breaking down which financing options can help a gym scale responsibly, and which ones can destroy your business (and sleep schedule) overnight.Whether you’re just starting out or expanding your gym, this series will help you think differently about money, leverage, and long-term sustainability in the cheer industry.

In this two-part series of the Fullout Cheer Podcast, Danielle and Justin tackle one of the most avoided topics in the cheer industry: debt. From the early loans that helped them build their businesses to the financial mistakes they almost made, they get honest about what they’ve learned through the highs, lows, and interest payments.Part One dives into the big question: Is there such a thing as good debt? They unpack the debts that fueled growth and the mindsets that helped them make smarter borrowing decisions.

Teens picking high school over all star, and all star coaches frustrated at the last-minute demands of high school cheer...Sound familiar? In this episode, Danielle breaks down the rivalry between high school and All Star cheer, why it’s hurting athletes, and what it actually looks like when both sides learn to work together. If we want to grow the sport—and keep athletes from burning out—it starts with mutual respect, clear communication, and remembering who it’s all supposed to be about: the kids.

🎧 Part 2 is here — and yes, we’re going deeper.Last week, we talked about what the Crazy Cheer Moms got right. This week? What they got very wrong.From loyalty vs. entitlement to the myth of "favoritism," I'm sharing the gym-side perspective you won’t find in a Facebook comment war.You wanted honesty. This is that. With a little glitter and a lot of caffeine. Like & Subscibe for more Fullout Cheer Podcast episodes each week.

🚨 This week on the pod: I respond to that viral post from Crazy Cheer Moms.As a gym owner, I’ve seen the good, the bad, and the emotionally-overcaffeinated. But buried in the drama? Some real truths.In Part 1, I’m breaking down the valid concerns — from sky-high costs to mid-season cuts — and why the conversation actually matters.Whether you're a parent, coach, or athlete, this one's worth a listen.Like & Subscribe for more episodes each week!

This is the check-in we promised we wouldn’t skip.In this follow-up to “Rebuilding After Dumpster Fire Season,” we revisit the goals we made in June to figure out if we’ve actually made progress… or just got better at decorating chaos.It’s your preseason reality check—part reflection, part reset, and just enough motivation to help you get back on track before things spiral (again).Cringe with us. Reflect with us. Let’s try this season on purpose.

Are your coaches tuning you out? Do your meetings feel pointless? Respect doesn’t come with your job title—it comes from how you lead. In this episode, I’m breaking down the real reasons your staff doesn’t see you as the boss (hint: it’s not your age) and what you can do to earn their respect.

Need fast cashflow for your cheer gym? In this episode of the Fullout Cheer Podcast, Danielle reveals 10 proven ways to make $2,000 in just 3 days.Whether you’re looking to boost registrations, re-enroll athletes, run sibling specials, book more birthday parties, or host revenue-driving events, these strategies are designed to give you quick wins you can implement immediately.You’ll learn:✅ How to turn sibling registrations into instant revenue✅ Simple re-enrollment strategies that keep cash flowing✅ Why birthday parties are a goldmine for cheer gyms✅ Easy event ideas that bring in money fastThis is $2k worth of actionable content packed into less than 30 minutes — perfect for cheer gym owners who need results now.👉 Don’t forget to like, subscribe, and hit the bell so you never miss new episodes that help you grow and scale your gym.

Why do athletes leave small D2 cheer gyms for big D1 programs—and what can gym owners do to keep them? In this episode of the Full Out Cheer Podcast, Danielle sits down with former Twisters athlete and current coach Allie Taylor to share her story of making the leap from a small-town gym to a large D1 program, and eventually coming back home as a coach.Together they discuss:The real reasons athletes decide to leave their home gymsHow gym culture, coaching styles, and team levels impact retentionWhat gym owners can do to keep athletes engaged long-termPractical ways smaller gyms can compete with larger programsIf you’re a cheer gym owner who has ever worried about losing athletes—or if you want to build stronger retention strategies—this episode is packed with athlete-driven insights you won’t want to miss.👉 Don’t forget to subscribe for more episodes that help cheer gym owners grow, lead, and thrive!

Trading free tuition for services might feel like a smart move, but it could actually cost your cheer gym thousands. In this episode of the Fullout Cheer Podcast, Danielle Johnston and Matt Becker of GymLawyers.com break down why bartering is risky — and what to do instead.You’ll learn:The legal & tax pitfalls of barteringHow misclassification of staff can cost you bigWhy “free” services almost never stay freeA must-listen for gym owners who want to protect their business and avoid costly mistakes.

Birthday parties aren’t just a fun add-on—they’re one of the highest-margin, lowest-stress income streams in your gym (if you do it right).In this episode, we’re talking:How to market parties without sounding desperateWhat to offer when you don’t have a bounce houseWho should staff parties and how to train themWhy now is the time to start bookingAnd how to turn “happy birthday” into actual bank🎂 Fewer weekends off? Sure. But more money in the bank. Worth it.

Fall isn’t the time to “hope it works.” It’s the time to plan and profit. In this episode, we’re breaking down the smart marketing moves gym owners should be making right now to set up a high-revenue season. You’ll learn:What to do after the back-to-school rushHow to promote events and parties without chaosThe difference between selling and actually engagingWhy staff should be part of your marketing machineAnd how to stop treating Facebook like a wishboardThis isn’t about working harder. It’s about outmarketing the competition while they’re still figuring out what font to use on their pumpkin flyer.