The GTM Playbook Podcast gives founders and go-to-market leaders a front-row seat to how today’s fastest-growing SaaS and AI companies scale. Each episode, host Mark Deacon sits down with founders and leaders scaling the next generation of SaaS and AI companies. Together, they unpack the actual playbooks—what’s working, what’s not, and the lessons that only come from being in the trenches.
The GTM Playbook Podcast gives founders and go-to-market leaders a front-row seat to how today’s fastest-growing SaaS and AI companies scale. Each episode, host Mark Deacon sits down with founders and leaders scaling the next generation of SaaS and AI companies. Together, they unpack the actual playbooks—what’s working, what’s not, and the lessons that only come from being in the trenches.
Second-time founder Jacob Banks breaks down how Sophiie AI is growing at 30% month-on-month in one of the most crowded AI markets. Drawing on lessons from scaling Service.com.au into a leading service marketplace, he explains how those experiences shaped Sophiie’s go-to-market strategy, pricing, and team structure.
In this episode, Jacob goes deep on the GTM mechanics driving Sophiie’s growth — including high-velocity content testing, vertical selection, sales execution, and the leadership decisions behind building a lean, high-performing team. He also shares what investors looked for in Sophiie’s oversubscribed raise and how the company is scaling without losing focus.