The GTM Playbook Podcast gives founders and go-to-market leaders a front-row seat to how today’s fastest-growing SaaS and AI companies scale. Each episode, host Mark Deacon sits down with founders and leaders scaling the next generation of SaaS and AI companies. Together, they unpack the actual playbooks—what’s working, what’s not, and the lessons that only come from being in the trenches.
The GTM Playbook Podcast gives founders and go-to-market leaders a front-row seat to how today’s fastest-growing SaaS and AI companies scale. Each episode, host Mark Deacon sits down with founders and leaders scaling the next generation of SaaS and AI companies. Together, they unpack the actual playbooks—what’s working, what’s not, and the lessons that only come from being in the trenches.
Second-time founder Jacob Banks breaks down how Sophiie AI is growing at 30% month-on-month in one of the most crowded AI markets. Drawing on lessons from scaling Service.com.au into a leading service marketplace, he explains how those experiences shaped Sophiie’s go-to-market strategy, pricing, and team structure.
In this episode, Jacob goes deep on the GTM mechanics driving Sophiie’s growth — including high-velocity content testing, vertical selection, sales execution, and the leadership decisions behind building a lean, high-performing team. He also shares what investors looked for in Sophiie’s oversubscribed raise and how the company is scaling without losing focus.
HubSpot’s SVP of Product and Head of AI, Nicholas Holland, reveals the real drivers that scaled the company to $2.6B ARR, their new AI intiatives, and how they're rethinking GTM for the AI era.
Zams CEO Nirman Dave on building “The AI Command Center for B2B Sales Teams” and rewriting the GTM playbook for the autonomous era.
Ex-Google Head of Startup Growth Mantas Aleksiejevas on building an in-product, voice-guided AI onboarding agent, why tooltips are dead, and the GTM plays scaling Cor.
11x CEO, Prabhav Jain, on building autonomous coworkers, raising $70M, and the GTM org of the future.