Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
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Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
From Home Shows to Household Name: Why OxiClean’s Powerful Marketing Strategies Still Work Today
The Harvest Growth Podcast
11 minutes
5 months ago
From Home Shows to Household Name: Why OxiClean’s Powerful Marketing Strategies Still Work Today
How did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire? In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean. You’ll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged t...
The Harvest Growth Podcast
Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
