Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
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Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
Today, we talk with Jacob Beckstead, the Chief Marketing Officer of Bailey’s Group, one of America’s oldest and most trusted moving and logistics companies. Founded in 1952, Bailey’s has grown from a small family business in Provo, Utah, into a multi-location enterprise across Colorado and Utah while embracing cutting-edge marketing and operational innovations that keep it thriving in the digital age. Jacob shares how Bailey’s Group is leveraging AI technology, data-driven marketing, and huma...
What if doubling your business didn’t require doubling your effort—or your budget? In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down a simple but powerful framework that has helped hundreds of brands achieve what he calls “uncharacteristic growth.” Through years of running marketing campaigns across industries, the team at Harvest Growth has discovered a proven system: if you improve three key metrics—traffic, conversion rate, and average order value—by just 27%...
Are you struggling to stand out in a crowded, competitive market? Then you’ll love today’s episode featuring Landon Bellum, a Colorado realtor who turned his marketing background and love for storytelling into a powerful real estate brand. After a challenging first year where he made zero income, Landon refused to give up. Instead, he focused on creating genuine, high-quality video content that helped people trust him and ensured that everyone he knew understood what he did and that he did it...
Launching a new product can feel overwhelming. Do you start with ads, influencers, or retail? How do you know if your idea will actually sell, or if you’re about to waste your budget? In this final chapter of The Perfect Launch System, Jon LaClare not only shares the proven three-step process his team has used to launch over 300 products but also recaps the most important lessons from the entire series. This wrap-up brings everything together—covering preparation, production, and profit—to gi...
Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products. From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when lau...
In this episode, Jon LaClare interviews Jim DeBetta, a true retail veteran who has spent decades helping inventors and entrepreneurs bring their products into major retailers. Jim shares his fascinating journey from growing a $20 million retail startup to partnering with Shark Tank’s Kevin Harrington as VP of Commercialization—where he helped take winning products straight into stores like Walmart and Costco. Today, Jim focuses on guiding inventors through the complex world of product develop...
When most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way. Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought p...
Do you have a great idea but don't know how to turn it into a market-ready product? Or are you worried your first shipment could end up unsellable? Join us as we speak with Jim Orrico, founder of Dream To Product, a company that has spent over a decade helping businesses design, assemble, and package groundbreaking new products, and even rescue defective products. For the first time, Jim has stepped out from behind the scenes to launch his own product, the AC Saver™, and it’s already a hit. ...
What if the simplest ideas could lead to the biggest exits—if only you protected them the right way? On today’s episode of The Harvest Growth Podcast, we’re joined by Michael Frodsham, one of America’s top patent attorneys and an equity shareholder at Workman Nydegger. He's worked with major brands like Skullcandy and Traeger Grills, and now shares the real secrets behind building and protecting businesses that scale globally. Mike breaks down how even low-tech or everyday inventions, like a ...
What does it take to launch a successful product in a space where 97% fail before reaching the market? In this episode, we’re joined by Michael McCrary and Robert Hulet, co-founders of Prox PRD, the world’s first dedicated phone reminder device, to share their journey from concept to building a patented, category-defining product. Their story serves as a roadmap for entrepreneurs to validate ideas, simplify complex solutions, and scale a product from garage-level assembly to national media at...
In today's episode, we speak with Nathan Yearsley, CEO of Augason Farms, who went from having zero media experience to landing over 50 interviews across major TV, radio, and podcast platforms. He shares how Public Relations (PR) has become a powerful tool to transform not just his company's public perception, but also its business growth, and to transcend tough business climates. You’ll learn how Nathan used storytelling, vulnerability, and everyday technology to secure media features, establ...
In today’s episode, we walk through Chapter 5 of The Perfect Launch System, showing you how to write video scripts that do more than just tell a story, but sell. Whether you're launching your first product or looking to scale, you’ll discover a simple, powerful framework for creating marketing videos that convert. From crafting a strong creative brief to structuring a persuasive script and polishing it for production, we cover the elements that can make or break your video, no matter your pro...
In this episode, we break down the real reasons why your videos might be falling flat, and what truly makes video marketing work. Drawing from insights across hundreds of brand launches, we dive into the psychology behind high-performing video content: from the power of clarity, emotion, and repetition to the role of authenticity in messaging. You’ll also learn how to craft videos that not only grab attention but also drive conversions across channels. Tune in now to start creating videos tha...
Last week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue. After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system...
How did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire? In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean. You’ll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged t...
What if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today's chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that ma...
How do you launch, market, and sell a complex product when your target audience is highly educated, deeply skeptical, and demands proof before trust? This was the exact challenge CellSound Aesthetics faced when introducing their revolutionary regenerative medical device—a technology unlike anything in the aesthetics industry. In today's episode, we interview their senior executives, Alli Carroll, Vice President of Business and Clinical Relations, Tal Ben Ari, International Vice President of C...
In this episode, we interview a longtime friend of the Harvest Growth team and successful entrepreneur, Dave Brown, who shares his 40-year entrepreneurial journey from humble beginnings to building a thriving aluminum railing business. As a natural entrepreneur since his teenage years, Dave discusses how he's consistently identified market opportunities and built successful ventures by focusing on quality, service, and specialization. Dave takes us through his evolution from car washing and c...
What if you could flip the script on product launches—and transform the typical product launch that has a 95% failure rate into a system that churns out profits? Today, we reveal exactly how. Join us for an exclusive deep dive with Jon LaClare, CEO of Harvest Growth, as he sits down with Ian Garlic on The Garlic Marketing Show. In this episode, Jon shares the tried-and-true strategies that have helped him launch hundreds of successful products across countless industries. Yo...
Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now! In today’s ...
