If your email list is shrinking faster than it’s growing – or people stop opening your emails after just a few weeks – it’s not your imagination. Email marketing has fundamentally changed, and most practices are unknowingly working against the inbox instead of with it.In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Evan Samurin, world-class email deliverability expert and co-founder of EmailSmart, to unpack what it really takes to get emails delivered, opened, and engaged with in 2026.This conversation goes far beyond technical fixes. Evan explains why inbox placement is driven by human behavior, not hacks – and how trust, relevance, and engagement now determine whether your emails land in the inbox, promotions tab, or spam. If email used to work for you but feels harder than ever, this episode will clarify exactly why – and what to do next. Listen To Learn: Discover why email deliverability is no longer about platforms or tools – and why sender reputation is now the deciding factor. Learn how inbox providers use human behavior and engagement signals to determine where your emails land. Understand why the Promotions tab is not a penalty – and how it can still drive strong clicks and revenue. Explore how trust, relevance, and emotional triggers influence open rates, clicks, and long-term list health. Find out which email metrics actually matter in 2026 – and the warning signs that indicate serious inbox problems. Quotes to Remember: ““It’s not about the platform anymore. It’s about you as a sender – and your reputation.” (02:30 | Evan Samurin) “The inbox is watching user behavior – not your intentions.” (06:55 | Evan Samurin) “Promotions is not a punishment. It’s still the inbox.” (09:50 | Evan Samurin) “If your email isn’t relevant, people don’t just ignore it – they associate your brand with noise.” (15:45 | Evan Samurin) “Email is a relationship-building tool, not just a revenue lever.” (35:40 | Evan Samurin) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Evan SamurinWebsite: https://emailsmart.com/Facebook: https://www.facebook.com/samurin.evanLinkedin: https://www.linkedin.com/in/evansamurin

If you feel like you’re creating solid content –  but still blending into the background –  you’re not doing anything wrong. You’re just operating in a landscape where average content is everywhere, attention is fractured, and being “helpful” is no longer enough to stand out.In this episode of the Health and Wellness Marketing Show, Uli Iserloh continues the two-part series on The Future of Content Marketing in 2026, specifically for integrative, functional, longevity, and regenerative medicine practices where patient pre-education is critical.Building on Part 1, Uli breaks down the new playbook for clinics that want to stay relevant, memorable, and trusted in an AI-saturated world. He explains why distinctiveness is now the most valuable marketing asset, how story-led content builds meaning (not just tips), and how systems like segmentation, omni-channel compounding, and creative-first paid ads separate winning practices from forgettable ones.This episode is a strategic roadmap for practitioners who want their content to actually drive engagement, authority, and booked calls –  not just fill a content calendar. Listen To Learn: Discover why being “unmistakable” matters more than posting consistently –  and how the Don’t Be Beige framework creates instant differentiation. Learn the four levers of distinctiveness that make practices impossible to confuse with competitors. Understand how to use micro-stories to transfer trust from the exam room into your marketing. Explore a simple, actionable system for email segmentation that can dramatically increase relevance and engagement. Find out how to create once and deploy everywhere with omni-channel compounding –  without burning out. Learn why paid ads in 2026 need to be a creative testing engine, not "set it and forget it" –  and how to rotate angles that still perform. Quotes to Remember: “When AI makes good information cheap, distinctiveness becomes the new currency.” (00:30 | Uli Iserloh) “The biggest risk in 2026 isn’t that your content is wrong –  it’s that it’s forgettable.” (06:55 | Uli Iserloh) “People don’t want more information. They want more wisdom.” (11:40 | Uli Iserloh) “Relevance is the new engagement. That’s why lists go cold.” (14:30 | Uli Iserloh) “Ads aren’t designed to get patients –  they’re designed to get your content seen.” (20:10 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources:Register for Uli's new masterclass on The Future Of Content Marketing in 2026 Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing are changing fast, and most practitioners are still playing with yesterday’s playbook.In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down what’s actually happening to content marketing as we head into 2026, specifically for integrative, functional, longevity, and regenerative medicine practices. This is Part 1 of a two-part series focused on why organic reach is shrinking, why email marketing feels harder than ever, and why “good” content is no longer good enough.Uli unpacks the major forces colliding all at once – the explosion of AI-generated content, attention fatigue, platform shifts, and changing patient behavior – and introduces the new pillars practitioners must adopt to stand out, earn trust, and remain top of mind in a noisy digital world. Listen To Learn: Discover why AI didn’t kill content – it killed average content – and why the middle is now the most crowded place to be. Learn how attention fatigue, algorithm changes, and inbox filtering are impacting email marketing, social media, and organic reach. Understand why we’ve moved from social media to interest media – and what it really means to compete for attention in 2026. Explore how search is changing with AI summaries, ChatGPT, and zero-click results – and why content is now about trust and recall, not just traffic. Find out why “beige content” is the fastest way to disappear – and what distinguishes memorable practices from invisible ones. Quotes to Remember: “AI didn’t kill content – it killed average content.” (02:05 | Uli Iserloh) “When everyone is producing solid content, solid becomes invisible.” (04:10 | Uli Iserloh) “We’re no longer competing just with other practitioners – we’re competing with Netflix, doom scrolling, and everything else fighting for attention.” (06:45 | Uli Iserloh) “Content can’t just be about traffic anymore. It has to build trust, authority, and brand recall.” (09:20 | Uli Iserloh) “Don’t be beige. Beige content doesn’t get remembered.” (11:05 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources:Register for Uli's new masterclass on The Future Of Content Marketing in 2026 Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Most practitioners are posting on social media – but not strategically. Instead of attracting ideal patients, building trust, or driving conversions, many feeds look random, confusing, or too broad to resonate.In this episode of the Health and Wellness Marketing Show, Uli and Jennifer break down what strategic social media actually looks like for integrative, functional, regenerative, and longevity practitioners. They explain how to stop posting reactively and start posting with intention – so your content turns into discovery calls, email list growth, deeper trust, and ultimately, more patients.If you’ve ever felt like social media “isn’t working,” this episode will show you exactly how to fix that. Listen To Learn: Discover why random posting fail – and what makes social media truly strategic for health practitioners. Learn how to define and speak directly to your ideal patient so your content attracts the right audience. Understand the three essential strategic content buckets that establish authority, build trust, and drive engagement. Explore why your posts should focus on the "what" and "why", not protocols or the "how", to avoid overwhelming or confusing prospects. Find out how to use calls to action, lead magnets, and micro-commitments to move people off social media and into your ecosystem. Quotes to Remember: “Social media isn’t about posting more  – it’s about posting with intention to attract the people you can actually help.” (01:40 | Uli Iserloh) “A random feed confuses people. If they can’t tell what you do, who you help, or what you specialize in  – they won’t reach out.” (02:18 | Jennifer Iserloh) “Your social media is not for everyone. It’s specifically for the tribe of people you’re equipped to serve.” (03:55 | Uli Iserloh) “Practitioners think they need to give protocols, but that person isn’t even your patient yet. Your job is to create curiosity  – not treatment plans.” (06:40 | Jennifer Iserloh) “Every single post needs a call to action. Consumers are cognitively drained  – you must tell them what to do next.” (15:22 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources:What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if AI could become your strategic thinking partner  – helping you solve problems, plan workshops, reduce decision fatigue, and lighten the cognitive load you carry every day as a health practitioner?In this episode of the Health and Wellness Marketing Show, Uli and Jennifer Iserloh break down how integrative, functional, BHRT, and regenerative practitioners can use ChatGPT not just for writing, but for thinking. They reveal practical ways to offload mental clutter, organize your practice strategy, and build a personalized “company dossier” that turns AI into a powerful partner that understands your brand, patients, and methodology.If you ever feel overwhelmed, mentally drained, or unsure where to start with AI, this episode will help you use ChatGPT to simplify your workflow, spark clarity, and support your daily decision-making. Listen To Learn: Discover why ChatGPT is more than a writing tool  – it can serve as your strategic partner to reduce cognitive overload and decision fatigue. Learn how to create a Company Dossier so your AI assistant understands your niche, ideal patient, values, offers, and care methodology. Understand the difference between “chatting” with AI vs. creating a project with background knowledge for more accurate, consistent output. Explore how to use AI to map patient problems, worries, desires, objections, and beliefs  – and why this is essential for effective messaging. Find out how to use ChatGPT to outline workshops, write scripts, plan content, build sales pages, and create patient education. Quotes to Remember: “It’s not that practitioners lack knowledge  – it’s decision fatigue and constant context switching that drain them.” (01:22 | Uli Iserloh) “People pigeonhole AI as a silly tool, but they don’t realize it can be an amazing strategic partner when you’re overwhelmed.” (02:40 | Jennifer Iserloh) “Your first step is always creating a Company Dossier  – the single source of truth your AI needs to know your practice.” (06:15 | Uli Iserloh) “Training your AI assistant for even 10 minutes a day will save you hours of mental energy every week.” (15:12 | Jennifer Iserloh) “You’re essentially building an AI assistant for your practice  – one that can help with writing, ideas, workshops, and patient education.” (13:50 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources ChatGPT Bootcamp: Simplify your educational content marketing with ChatGPT What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow. AI Search Bootcamp - Discover how to rank in ChatGPT AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

This Thanksgiving episode of the Health and Wellness Marketing Show is different from the usual marketing strategy and practice-growth discussions. Instead, Uli and Jennifer take a moment to reflect, express gratitude, and acknowledge the incredible work that health and wellness practitioners do every single day.In a culture filled with misinformation, stress, ultra-processed food, and burnout, practitioners like you play a pivotal role in helping people reclaim their health. In this heartfelt conversation, Uli and Jennifer share their personal journey into functional and regenerative medicine  – from misdiagnosed symptoms, chronic health struggles, and a broken conventional care system to the life-changing support they found through integrative practitioners.This episode is a reminder of why your work matters, why patient education is essential, and why your voice is needed now more than ever. It’s also a deeply personal expression of gratitude for the practitioners whose care quite literally saved Uli’s life. Listen To Learn: Discover why being healthy in today's world makes you a "rule breaker" who must go against conventional wisdom and cultural norms. Learn how functional medicine practitioners saved Jennifer from a destiny of autoimmune disease that plagued her entire family lineage. Understand why practitioners must embrace their role as educators and "mouthpieces for the health revolution," not just healers. Explore how proper functional medicine preparation literally saved Uli's life during emergency surgery for a massive chest tumor. Find out why Uli and Jennifer believe you're part of a resistance movement against misinformation in healthcare. Quotes to Remember: “We want to appreciate you  – the amazing healers out there transforming lives every single day.” (01:45 | Jennifer Iserloh) “Being healthy in an inherently unhealthy world might be one of the biggest challenges people face today.” (03:12 | Uli Iserloh) ”What you do as a practitioner isn’t just healing  – it’s educating and shifting mindsets in a world full of misinformation.” (06:08 | Jennifer Iserloh) “Functional medicine saved my life. I wouldn’t have survived surgery without the work we did years earlier.” (12:54 | Uli Iserloh) “You may feel alone, but the work you do changes lives  – often in ways you won't see until years later.” (15:27 | Jennifer Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources:"The Healthy Deviant" by Pilar Gerasimo Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the one thing standing between you and being recognized as the leading expert in your field isn't your credentials, experience, or results – but simply the absence of a published book with your name on it?Jennifer Iserloh, a traditionally published author of four books who has collaborated on over 25 titles, reveals why every health and wellness practitioner should publish a book in 2026. Drawing from Jennifer's extensive publishing experience and Uli's recent nine-day book creation process using AI, they expose how the publishing landscape has completely shifted since 2018, making self-publishing not just viable but actually superior to traditional publishing for healthcare practitioners.From dispelling the myth that consumers can distinguish between traditionally published and self-published books on Amazon, to demonstrating how a book serves as the ultimate pre-education tool for skeptical patients facing misinformation about BHRT, peptides, and functional medicine, this conversation reveals the strategic advantage of authorship.Whether you're camera-shy and prefer written content over video, or you want to leverage your book for media appearances, speaking opportunities, and enhanced credibility, this episode provides the complete roadmap for transforming your expertise into published authority. Listen To Learn: Discover why it's nearly impossible to call yourself an expert without a published book, and how authorship instantly elevates your credibility in patients' minds. Learn why self-publishing in 2025/2026 is faster, more profitable, and gives you complete creative control compared to traditional publishing's lengthy approval process. Understand how to use AI to write your entire book in just nine days, from creating the outline to generating content in your authentic voice and tone. Explore how books serve as powerful pre-education tools for patients who've been misinformed about BHRT, peptides, and functional medicine by traditional healthcare. Find out how to leverage your published book for local TV appearances, speaking engagements, and media opportunities that position you as the go-to expert. Quotes to Remember: “It's very hard to call yourself an expert without having a published book.” (01:42 | Jennifer Iserloh) “A book helps people know you, trust you, and hear your personal stories.” (05:40 | Jennifer Iserloh) “The purpose of publishing a book isn’t financial – it’s about your platform, your expertise, and your mission.” (08:24 | Jennifer Iserloh) “The book outline is everything – once you have the roadmap, the book writes itself.” (11:43 | Uli Iserloh) “The better you define the structure for AI, the better AI can help you write your book.” (14:05 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the biggest barrier preventing you from dominating your local market with video content isn't your camera skills or technical expertise, but simply not knowing that AI can now handle the entire video creation process for you?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to reveal how AI has revolutionized video creation for healthcare practitioners. Drawing on insights from a recent AI conference where they witnessed avatars so realistic they couldn't distinguish them from real people, they break down the complete AI-powered workflow that can take you from a single idea to a fully produced, professional video reel in just 15 minutes. From custom GPT script generators trained on hundreds of healthcare video scripts to AI avatars that can serve as digital twins or practice spokespersons, this episode demonstrates how busy practitioners can now produce video content without ever stepping in front of a camera.Whether you're camera-shy, time-strapped, or simply overwhelmed by the technical aspects of video production, this conversation reveals how AI tools like HeyGen and Synthesia are making professional video marketing accessible to every healthcare practitioner ready to go from "best kept secret to best known practitioner" in their community. Listen To Learn: Discover why health practitioners need to post more frequently to cut through the noise, and how AI makes this volume achievable without burnout. Learn the three-step AI video creation process: scripting with custom GPT, shooting with digital avatars, and sharing across all platforms in 15 minutes total. Understand how the "mere exposure effect" works in your favor when patients see your content consistently, even if they don't engage with every post. Explore the difference between faceless reels, digital team members, and digital twin technology for creating authentic practice content. Find out how to leverage AI-generated B-roll, captions, and post-production to create polished videos without technical expertise Quotes to Remember: “You don’t have to be great on camera  – you just have to show up. AI can handle the rest.” (03:12 | Jennifer Iserloh) “We’ve gone from needing eight hours to write scripts to generating them in three minutes with AI.” (09:44 | Uli Iserloh) “AI avatars have evolved so much that you can’t tell the difference between a real nurse practitioner and a digital one.” (12:12 | Jennifer Iserloh) “Every time your video shows up online, it builds the perception that you’re the expert.” (06:18 | Jennifer Iserloh) “Our goal is to take you from best-kept secret to best-known practitioner in your zip code.” (20:43 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.ResourcesWhat Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the secret to standing out in a crowded healthcare market isn't just what you know, but how you deliver that knowledge to busy patients who consume content on the go?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Big Boost's co-founder and wife Jennifer Iserloh to explore why video reel marketing has become the dominant force in patient education. Drawing from Jennifer's 15+ years in television and media, including appearances on major networks like the Today Show, Fox, CBS, and ABC – they reveal how TikTok fundamentally changed content consumption during COVID and why short-form video reels now reign supreme over traditional blog posts and email newsletters. From understanding the psychology of busy women scrolling through social media at 2 AM to mastering the hook-retention-call to action formula that stops the scroll, this episode provides a solid framework for creating compelling 45-90 second educational videos that position you as the go-to expert in your field.Whether you're camera-shy or a natural on video, this conversation reveals how AI-powered tools can now create professional video reels complete with avatars, B-roll, captions, and background music in just 15 minutes, making video marketing accessible to every practitioner ready to embrace the future of patient education. Listen To Learn: Discover why TikTok's rise during COVID fundamentally changed how consumers want to receive health information, shifting from text-based content to short-form vertical video. Learn the proven formula for 45-90 second video reels: hook to stop the scroll, problem explanation, content nuggets, and clear call-to-action to drive deeper engagement. Understand how to use AnswerThePublic to identify the exact questions your ideal patients are asking online, ensuring your video content addresses real consumer concerns. Explore how B-roll footage and dynamic captions can make your videos more professional and accessible, because 90% of viewers watch without sound. Find out how AI-powered video creation tools can generate complete video reels with avatars, eliminating the need for on-camera appearances. Quotes to Remember: "Pre-education through video reels is such an easy way to hit a lot of those areas all at once." "Today's consumers are overwhelmed. They're cognitively depleted. Spell it out for them." (20:00 | Jennifer Iserloh) "Video is really the currency, the gateway to get patient education delivered." (05:58 | Uli Iserloh) "In the age of AI, especially when everyone creates text content, video reigns supreme." (04:30 | Uli Iserloh) "The lack of education really puts it on your shoulders to be there to educate and guide people." (23:30 | Jennifer Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.ResourcesWhat Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Launching a BHRT or longevity-based practice can feel overwhelming  – from websites and SEO to social media and patient education, there are countless moving parts. But what if there was a clear, proven playbook to help you set up everything the right way – from the ground up?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to break down the 7 core systems essential for launching a successful practice – whether it's a BHRT/TRT clinic or an integrative, functional, longevity or regenerative medicine practice. Drawing from their experience helping hundreds of practitioners in the longevity, peptide, and hormone optimization space, they reveal why today's competitive landscape demands more than just a basic 10-page website and how patient pre-education has become the cornerstone of practice growth. From creating comprehensive FAQ clusters that feed AI search algorithms to mastering discovery calls that convert prospects into patients, this episode provides the complete playbook for building a practice that attracts the right patients and positions you as the go-to BHRT expert in your market.If you're a practitioner ready to launch your BHRT practice, struggling to attract qualified patients, or wondering how to stand out in an increasingly crowded hormone optimization market, this conversation provides the step-by-step framework for building the marketing foundation that supports sustainable practice growth. Listen To Learn: Discover the 7 core systems behind every successful BHRT or longevity practice. Learn why your website  – complete with condition pages, service pages, and FAQs  – is still the cornerstone of trust and discoverability. Understand how to make your content AI-friendly so you rank higher in both Google and ChatGPT search results. Find out how to repurpose website content into social media reels, blog posts, and newsletters to reach more patients effortlessly. Explore how funnels, lead magnets, and pre-education can nurture prospects long before the discovery call. Learn how to confidently explain your care delivery methodology  – blending fee-for-service, programs, and memberships for long-term success. Quotes to Remember: “Patients don’t just want treatment  – they want trust. Your website is where that trust begins.” (02:05 | Jennifer Iserloh) “You can’t rely on generic BHRT content. You need patient-centric language that shifts mindset and educates.” (03:44 | Uli Iserloh) “If your content answers real questions, AI will reward you  – and patients will find you faster.” (07:10 | Uli Iserloh) “The discovery call isn’t a sales call. It’s a mindset shift  – helping patients see what’s possible for their health.” (18:40 | Jennifer Iserloh) “A thriving practice blends all three models: fee-for-service, programs, and memberships  – that’s how you grow sustainably.” (21:20 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.ResourcesWhat Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow. AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the fastest way to grow your cash-based practice wasn’t about more certifications  – but about mastering five foundational power moves that build trust, visibility, and momentum?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with James Chester, founder of Chiro Hustle and Digital Hustle Agency, to explore what it really takes to build a thriving, cash-based health business in today’s competitive landscape.James has interviewed over 1,100 chiropractors and health entrepreneurs, gaining rare insight into what separates struggling practitioners from the ones creating scalable, purpose-driven success. In this conversation, he reveals five power moves that any cash-based health professional can use to grow without burnout  – by focusing on relationships, storytelling, and consistent marketing.If you’re ready to stop chasing patients and start attracting them naturally, this episode will show you the mindset, strategy, and systems to make that happen. Listen To Learn: Discover why lifestyle care and patient education are the keys to thriving in a cash-based model. Learn how to become the go-to practitioner in your community through connection, outreach, and brand consistency. Understand why being a product of your own service builds authenticity and long-term trust. Explore the “human funnel system”  – a relationship-driven approach to attracting, converting, and retaining patients. Find out how to use storytelling, digital ads, and content marketing to build a pipeline of ideal patients. Quotes to Remember: ““The doctor of the future doesn’t prescribe  – they teach people how to live healthier.” (08:22 | James Chester) “Be the greatest at what you’re certified to do  – and make sure you’re living your message.” (10:10 | James Chester) “A thriving practice doesn’t happen behind your desk. You’ve got to get out, shake hands, and show up.” (16:47 | James Chester) “If your phone isn’t bringing you new patients, it’s time to learn digital traffic.” (23:14 | James Chester) “Marketing is about connection  – when you lead with service, sales take care of themselves.” (27:09 | James Chester) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With James ChesterWebsite: https://www.chirohustle.com/Podcast: https://www.chirohustle.com/podcast-timeline/Facebook Page: https://www.facebook.com/chirohustlepodcast/Instagram: https://www.instagram.com/chirohustle

What if the most powerful sales strategy wasn’t another funnel or ad  –  but an authentic conversation that builds trust at scale?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Mary Kathryn Johnson, automation strategist and founder of Messenger Funnels, to discuss how to design conversations that convert. Known as one of the early pioneers of chatbot and conversational marketing, Mary shares how blending empathy with automation can transform how health practitioners connect, nurture, and enroll clients online.From the psychology of micro-commitments to creating congruent, human-centered automation, this conversation reveals how conversational design is reshaping the way practitioners attract, qualify, and convert patients  –  without feeling salesy or robotic.If you’ve ever wondered how to build trust digitally or how automation can actually make your marketing feel more personal, this episode will show you the path forward. Listen To Learn: Discover why marketing has shifted from a one-way monologue to an authentic dialogue  –  and how to make your automation sound more human. Learn how to apply Mary’s LEAP Framework (Listen, Empathize, Ask, Present) to create conversational experiences that naturally lead to enrollment. Understand how to use micro-commitments to build momentum and engagement throughout your automation journeys. Explore the concept of congruent conversation flow  –  ensuring every automated touchpoint matches the tone and expectations set at the start. Find out how to blend chatbots, SMS, and personalized messaging to create seamless, high-converting communication across your marketing ecosystem. Quotes to Remember: “Marketing used to be a monologue  –  now it’s about creating a dialogue that makes people feel seen and heard.” (07:42 | Mary Kathryn Johnson) “Automation doesn’t replace human connection  –  it amplifies it when done right.” (11:18 | Mary Kathryn Johnson) “Every ‘no’ is still a form of engagement  –  it’s a sign someone is paying attention.” (19:36 | Uli Iserloh) “The end of your automation journey should feel as personal as the first message.” (25:27 | Mary Kathryn Johnson) “When you build conversations that serve first, sales become the natural outcome.” (31:12 | Mary Kathryn Johnson) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:For business owners looking to understand the power of conversational design: https://chatbotmom.comFor agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Mary Kathryn JohnsonWebsite: https://callmemkj.comFacebook: https://www.facebook.com/CallMeMKJ/ Instagram: https://www.instagram.com/callmemkj/

What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselves?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Maeve Ferguson, creator of the Client Engine and expert in transforming intellectual property into scalable lead generation systems. As a trained specialist in Ryan Levesque's Ask Method and consultant to 7, 8, and 9-figure entrepreneurs, Maeve reveals why quiz and assessment funnels consistently outperform traditional lead magnets in 2025. From generating $3.37 qualified leads to helping clients run $900,000 monthly ad campaigns, she breaks down the three types of diagnostic assessments and shares the strategic framework that turns your expertise into an automated qualification and sales system.If you're a health practitioner tired of attracting unqualified leads, struggling with low email engagement, or wondering how to stand out in an increasingly noisy marketplace, this conversation provides the blueprint for creating assessment funnels that not only grow your list but pre-qualify prospects and position you as the obvious solution to their biggest challenges. Listen To Learn: Discover why assessment funnels tap into people's innate curiosity about themselves, creating desire-based marketing that prospects actually want to complete. Learn the three types of diagnostic assessments: multi-factor diagnostics (like Myers-Briggs), quiz funnels for lead generation, and score-based assessments that show performance across key areas. Understand the critical importance of "funnel congruence" - starting with your offers and reverse-engineering your assessment questions to ensure seamless alignment. Explore how automated segmentation and personalized follow-up sequences eliminate "spray and pray" marketing and create tailored experiences for different prospect types. Find out why assessment completion rates are higher than PDF downloads and how 5-7 minutes of engagement builds more trust than traditional lead magnets. Quotes to Remember: “Quizzes work because they tap into the most powerful emotion of all – curiosity.” (06:20 | Maeve Ferguson) “Start with your offer first. Everything in your diagnostic should lead people naturally toward the next step.” (09:44 | Maeve Ferguson) “Your diagnostic isn’t just a funnel – it’s a data asset that helps you understand your audience deeply.” (22:18 | Maeve Ferguson) “When you personalize your nurture based on someone’s score, conversions skyrocket.” (29:33 | Uli Iserloh) “Don’t just build leads – build insights. That’s where the real growth happens.” (31:05 | Maeve Ferguson) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:A Done-For-You Diagnostic Thought Leadership Assessment:https://www.impactscoreassessment.com/ Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Maeve FergusonWebsite:  https://www.maeveferguson.com/Facebook: https://www.facebook.com/maeve.gormley.5Instagram: https://www.instagram.com/iammaeveferguson/Youtube: https://www.youtube.com/@maeveferguson Linkedin: https://www.linkedin.com/in/maeveferguson/

What if your clinic disappeared from search overnight – not because of Google, but because of AI?In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down one of the biggest shifts in online search: patients are bypassing Google and going straight to ChatGPT, Gemini, Perplexity, and other AI tools for answers about their health. Unlike traditional search engines, these platforms don’t serve up a list of links – they deliver curated answers. If that answer doesn’t come from your website, your practice is pretty much invisible on AI search.Uli explains why this is the “SEO of 2001” moment all over again – an open playing field where health practitioners who act now can dominate AI search results. He shares actionable steps you can take to position your practice as the trusted authority these AI engines quote, link to, and recommend. Listen To Learn: Discover why patients are skipping Google and going directly to AI tools for health answers – and what that means for your visibility. Learn the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why optimizing for answers is the new key to being found. Understand the two critical steps to ranking in AI: getting your site indexed in AI databases and being chosen as the quoted answer. Find out how to build “answer-ready” FAQ content that both educates patients and gets pulled into ChatGPT results. Explore the role of schema markup, authority building, fresh content, and conversational tone in boosting your AI search ranking. Quotes to Remember: “This is like SEO in 2001 – it’s a blue ocean, and the door won’t stay open forever.” (02:26 | Uli Iserloh) “SEO gets you ranked on Google. AEO gets you quoted in ChatGPT.” (05:26 | Uli Iserloh) “If ChatGPT or Gemini can’t crawl your site, you have zero chance of being found in AI search.” (05:30 | Uli Iserloh) “AI wants clarity, compassion, and safety – it’s not about keyword stuffing, it’s about sounding like a trusted human.” (17:00 | Uli Iserloh) “This is your window of opportunity before everyone else figures it out.” (20:11 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:How To Get Your FxMed Practice To Show Up In ChatGPT & AI Searches: AISearchBootcamp.com Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

In a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling to connect with their audience?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with award-winning branding and copywriting expert Marisa Shadrick to explore how to create genuine human connection through written communication. As a former ministry leader turned international speech champion and copywriter, Marisa reveals the psychology behind why stories release endorphins and create emotional bonds that facts and features simply cannot. From overcoming her own insecurities to becoming one of the top 100 speakers in the world, she shares the tactical frameworks that help health practitioners turn their knowledge into compelling copy that converts prospects into patients.If you're a health practitioner struggling to communicate your value online, tired of being invisible in a crowded marketplace, or wondering how to create the same connection through copy that you have in face-to-face conversations, this episode provides the missing piece to transform your marketing from forgettable to unforgettable. Listen To Learn: Discover why human-to-human connection has become more crucial than ever in our automated world and how to bridge the gap between technology and authentic communication. Learn the power of narrative writing and how stories release endorphins that create emotional engagement, making it nearly impossible for prospects to argue with your message. Understand the two types of stories that impact your copy: the story you tell yourself (confidence and mindset) and the story your audience is living (their current challenges and needs). Explore three tactical copywriting techniques: making every word earn its place, using dialogue instead of just quotes, and finding your real hook buried in the second or third paragraph. Find out how to overcome objections by addressing four different personality types and their specific concerns within your copy. Quotes to Remember: "In the world of automations and bots and tools, we've lost something. We've lost that human to human connection." (02:15 | Marisa Shadrick) "People can argue with an opinion, assertion or claim, but it's pretty hard to argue with a story." (08:30 | Marisa Shadrick) "Every piece of communication is ultimately going to serve someone, so how can we serve them well? When I took myself out of the equation, that's when I started seeing changes in my writing." (13:04 | Marisa Shadrick) "Less is more. Every word needs to earn its right to be on that piece of communication." (18:15 | Marisa Shadrick) "If you can change someone's life one person today, wouldn't that make it worth it? We can compound that by being more strategic in the way we communicate." (29:20 | Marisa Shadrick) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbookConnect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Marisa ShadrickWebsite:  https://marisashadrick.comFacebook: https://www.facebook.com/marisacopywriterInstagram:  https://www.instagram.com/marisashadrick.copywriter/Linkedin: https://www.linkedin.com/in/marisashadrick/

What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting a single day of virtual content?In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes Dr. Mark Wade, founder of Virtual Summit Software and creator of the revolutionary one-day summit format. With over a decade of experience building six and seven-figure companies through virtual summits, Dr. Wade reveals how healthcare practitioners can leverage focused, single-day events to attract their ideal patients, establish authority, and create sustainable growth. From a Memphis chiropractor who generated $7,000 and built a three-week waiting list during COVID lockdowns, to practices that have generated over $1 million in patient revenue from monthly summits, this conversation provides a complete blueprint for transforming your practice through strategic virtual events.If you're a healthcare practitioner looking to build your patient base, establish yourself as the go-to expert in your community, or create predictable patient flow without massive marketing budgets, this episode offers a proven, scalable solution. Listen To Learn: Discover the difference between multi-day summits (25+ speakers, audience building) and one-day summits (6-12 speakers, problem-focused) and why smaller can be more profitable. Learn the four-part customer journey framework: Magnetize (build relationships), Monetize (solve one problem), Maximize (full transformation), and Multiply (recurring revenue). Understand how to choose summit topics that align with your services and attract qualified patients who are ready to take action in your practice. Explore real case studies of practitioners who've generated $7,000-$1M+ in revenue, built waiting lists, and become local celebrities through strategic summits. Find out why starting with the end in mind is crucial – building summits around the problems you solve, not popular topics that don't convert to patients. Quotes to Remember: "You don't need 10,000 people to be successful. You need qualified and engaged people." (07:50 | Dr. Mark Wade) "If you don't take anything else away from this entire interview, you have to start with the end in mind." (06:45 | Dr. Mark Wade) "Most conferences can't get over 50 people. If you've got 500 people in your virtual summit, you're doing amazing." (09:30 | Dr. Mark Wade) "It gives them an opportunity to get to know you before they ever have to commit to anything." (24:15 | Dr. Mark Wade) "If you don't have recurring revenue, you're essentially one bad month away from going out of business." (28:20 | Dr. Mark Wade) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Dr. Mark WadeFacebook: https://www.facebook.com/Dr.MarkWade

What if the biggest barrier to healing isn't the treatment itself, but who holds the power to make change happen?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with JR Burgess, three-time bestselling author and healthcare innovator who has transformed over 100 clinics worldwide. Jr shares his remarkable journey from building the top-volume stem cell clinic in the country to discovering the revolutionary concept of "power transfer" - the critical shift that determines whether patients succeed or fail in their healing journey. JR reveals how practitioners can become influential guides who empower patients to take ownership of their health while building profitable, outcome-based practices.If you're a practitioner struggling with patient compliance, feeling isolated in your practice, or wondering how to create lasting change beyond the treatment room, this conversation offers a blueprint for transforming both your impact and your business model.   Listen To Learn: Discover the "power transfer" concept and why both doctors and patients are right when they blame each other for healthcare failures. Learn the four-option framework that meets patients exactly where they are - from insurance-based care to transformational protocols used by professional athletes. Understand how "coopetition" (cooperation + competition) can replace healthcare ego battles and create collaborative care teams that get better outcomes. Explore the white-labeled lifestyle medicine model that allows practitioners to scale their impact without additional time, money, or risk through 50/50 partnerships. Find out why becoming preeminent at education and communication is more powerful than any treatment modality for creating lasting patient transformation. Quotes to Remember: "Whatever we believe to be true is our reality, and I call it the power transfer." (03:02 | JR Burgess) "People don't like to be sold, but they like to be told the truth." (09:14 | JR Burgess) "Every human and system is completely designed for the results that it produces." (13:15 | JR Burgess) "I'd rather go bankrupt than to go back to practicing medicine that does more harm than good." (06:30 | JR Burgess) "The most scalable and impactful way to change your patient's life with zero risk and without your time or money in the room." (21:45 | JR Burgess) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With JR Burgess Website: https://jrburgessconsulting.comWebsite: https://healthovators.comFacebook: https://www.facebook.com/jr.burgess.56LinkedIn: https://www.linkedin.com/in/jr-burgess-36908846/The Influential Doctor is the marketing and sales playbook for physicians and wellness professionals who want to make a greater impact and increase their income through cash-pay services and recurring income models. Grab your free copy.  

In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building

What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine. Seth breaks down the four distinct phases every health practice goes through – new business, startup, growth, and scaling – and reveals why 80% of practitioners get stuck in the "messy middle" of startup mode. From switching business models to mastering the money conversation, Seth shares the exact framework that's helped over 1,000 practices move from overwhelmed and overworked to profitable and scalable.If you're feeling stuck in your practice growth, working too many hours for too little profit, or wondering why more patients seem to create more problems, this conversation offers a clear roadmap forward.   Listen To Learn: Discover the four phases of practice development and why most practitioners get trapped in startup mode instead of progressing to growth and scale. Learn why switching from fee-for-service to programs or membership models can instantly add recurring revenue without additional costs. Understand the critical difference between hiring generalists versus specialists as you scale, and why the sequence of hiring matters more than you think. Find out how to master the "money conversation" and why your discovery call process might be sabotaging your growth without you realizing it. Explore why reactive hiring fails and the systematic approach that makes finding great local talent predictable and repeatable. Quotes to Remember: "More clients is going to turn into more work, which means more people, which means more overhead, which means less profits." (16:30 | Seth Conger) "You don't have to grow and scale for growth and scale sake." (34:35 | Seth Conger) "Scale is not about how many beach days can I take. It's about being able to predict what's going to happen in the future." (39:15 | Seth Conger) "You can control the chronic problems in your own business, if you identify them first." (49:13 | Seth Conger) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:Freedom Practice Coaching Scalability Assessment: https://freedompracticecoaching.com/scalability-assessment/Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Seth CongerWebsite: https://freedompracticecoaching.com/Facebook: https://www.facebook.com/conger.seth/Instagram: https://www.instagram.com/sethconger/Linkedin: https://www.linkedin.com/in/seth-conger-77911949/

What if the secret to scaling your practice isn't working harder – but working smarter with AI?In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh explores the current state of AI-powered health and wellness marketing and why this technology represents the biggest shift since the internet arrived in the mid-90s. From ChatGPT's explosive growth to specialized tools like FunctionalMind.ai, Uli breaks down how busy practitioners can leverage AI to create better content, educate patients more effectively, and establish themselves as the go-to expert in their community – all while maintaining authenticity and clinical integrity.If you're feeling overwhelmed by content creation, struggling to educate patients at scale, or wondering how to stay competitive in an AI-driven world, this episode offers a practical roadmap to get started now.   Listen To Learn: Discover why AI adoption has exploded faster than any consumer technology in history and how it's transforming healthcare marketing. Learn how to use AI as a "thinking partner" for developing better strategies rather than just generating content. Understand the three key areas where AI can revolutionize your practice: content creation, video/audio production, and campaign support. Find out how specialized tools like FunctionalMind.ai provide clinically validated recommendations with proper citations. Explore why this is your "internet in 1995 moment" and why becoming the first mover in your local market is critical. Quotes to Remember: "AI can help you scale personalized education without adding hours to your week." (05:27 | Uli Iserloh) "Trust but verify." (09:15 | Uli Iserloh) "AI is always the first draft, not a final authority." (22:01 | Uli Iserloh) "This is really the internet in 1995 moment, except a lot bigger and a lot faster." (23:32 | Uli Iserloh) "Start small, but start now, before the space is saturated." (26:23 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:You Are The Brand AI Summit: https://youarethebrand.ai/Functional Mind AI: https://functionalmind.ai/Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/