A Bloody Mary in a can?! Sounds like a bloody match made in heaven. This week on Behaviour Changing Ideas podcast Neil is joined by Bloody Mary enthusiast Will Best, who’s idea behind Bloody Drinks started with his and his mate’s frustration that you can never find a decent Bloody Mary in a pub. Neil and Will discuss the many more elements that go into a good Bloody Mary than your standard Pornstar Martini, the difficulties and challenges of working on a start-up, and how an investor de...
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A Bloody Mary in a can?! Sounds like a bloody match made in heaven. This week on Behaviour Changing Ideas podcast Neil is joined by Bloody Mary enthusiast Will Best, who’s idea behind Bloody Drinks started with his and his mate’s frustration that you can never find a decent Bloody Mary in a pub. Neil and Will discuss the many more elements that go into a good Bloody Mary than your standard Pornstar Martini, the difficulties and challenges of working on a start-up, and how an investor de...
Episode 4: Hannah Darlington, former International Marketing Director at SlimFast & Brand Strategy Consultant
The HeyHuman Podcast
30 minutes
4 years ago
Episode 4: Hannah Darlington, former International Marketing Director at SlimFast & Brand Strategy Consultant
SlimFast has been on quite a journey. It was sold by Unilever in 2014 and then delisted in one of its major retailers in the UK. SlimFast had to modernise its products and brand image in a category that had been transformed by new diets, brands, and personalities. Today it’s a healthy international brand and business thanks to changing its image, its products, and its performance. Neil and Hannah discuss SlimFast’s recent campaign, One Step At A Time, fronted by legendary model and Heart radi...
The HeyHuman Podcast
A Bloody Mary in a can?! Sounds like a bloody match made in heaven. This week on Behaviour Changing Ideas podcast Neil is joined by Bloody Mary enthusiast Will Best, who’s idea behind Bloody Drinks started with his and his mate’s frustration that you can never find a decent Bloody Mary in a pub. Neil and Will discuss the many more elements that go into a good Bloody Mary than your standard Pornstar Martini, the difficulties and challenges of working on a start-up, and how an investor de...
