A Bloody Mary in a can?! Sounds like a bloody match made in heaven. This week on Behaviour Changing Ideas podcast Neil is joined by Bloody Mary enthusiast Will Best, who’s idea behind Bloody Drinks started with his and his mate’s frustration that you can never find a decent Bloody Mary in a pub. Neil and Will discuss the many more elements that go into a good Bloody Mary than your standard Pornstar Martini, the difficulties and challenges of working on a start-up, and how an investor de...

10 years. That’s how long Oliver Steeds thinks we have left to halt the irreversible damage to our oceans. Speaking with Oliver, Chief Executive and Mission Director for Nekton Foundation, our CEO Neil learnt how changing our perception of what is “free” and the power of scarcity might just hold the answer to saving the planet. Are the solutions staring us right in the face? What more we could all be doing if the pace of political change is so worryingly slow? Does it start with smaller, indi...

We’ve all been busy bees and #dryjanuary is finally over which means we’re talking BEER. Specifically, honey beer. This week on the Behaviour Changing Ideas podcast Neil is #buzzing to be joined by fellow beekeeper, friend of the agency, and beer enthusiast, Hannah Rhodes, founder of Hiver Beer. Neil and Hannah discuss the fast-paced, saturated market of craft beers (and their steep rise in popularity over recent years), the importance of building human connection with your audie...

What better way to kick off the new year than with a brand-new episode of our Behaviour Changing Ideas podcast?! This week Neil is joined by the staggering brain and close friend of the agency, Paul Skinner, Founder of MarketingKind and Agency of the Future. Set up in the early stages of the pandemic, MarketingKind brings together marketers and business leaders to lend their creative and problem-solving skills to finding tangible solutions to real world problems. Boldly kicking off by askin...

Embarking on a 1000 mile pilgrimage across Africa to reset before then deciding you’ll build a plant-based snack food brand, that will also tackle modern slavery and human trafficking? Sure. We’ve all been there, right? Wednesdays! We are excited to be joined on this week's ‘Behaviour Changing Ideas’ podcast by the brilliant Rob Martineau, co-founder of TRIBE. Just a few weeks ago, TRIBE celebrated having raised £1m since their inception. Neil and Rob chat about the birth and grow...

Pets are for life, not just for pandemics. 3.2 MILLION households in the UK got a new pet during CV19. That’s an awful lot of new mouths to feed, and an awful lot of poo bags needed. For pet care brands, an awful lot of logistics to fulfil. CV19 (and the trend of Brand Dispersion it accelerated) has had a massive impact on businesses and the way we shop. For some it brought new growth opportunities- most notably those already ‘oven ready’ for their products to be bought, shipped, delivered, (...

As the world returns to IRL and we return to WFH/WFO, we’re delighted to be back with the second series of The HeyHuman Podcast! We’ve been catching up with some industry friends and all-round brilliant humans to discuss life after lockdowns, electric scooters, falling in love, walking over a thousand miles across Africa and as ever, behaviour-changing ideas. To kick off our first episode of the new series, Neil meets Emily Brooke MBE, the brains behind the ‘Boris Bike’ lights and muc...

A lot has changed since 1998. A time before smartphones, social media, fintech, Uber, Google, Amazon, Spotify or kale. The ways in which we choose to communicate, travel, work, bank, socialise and shop are all radically different to when we were partying like it was actually 1999. Throw in population shifts, recessions, Donald Trump and a global pandemic, and it’s amazing to think how anything could still be the same now, let alone an advertising campaign. How then, have Mandarin Orien...

SlimFast has been on quite a journey. It was sold by Unilever in 2014 and then delisted in one of its major retailers in the UK. SlimFast had to modernise its products and brand image in a category that had been transformed by new diets, brands, and personalities. Today it’s a healthy international brand and business thanks to changing its image, its products, and its performance. Neil and Hannah discuss SlimFast’s recent campaign, One Step At A Time, fronted by legendary model and Heart radi...

How important are insights in triggering great creative ideas? Neil, our CEO and ‘semi-retired planner’, speaks to Carl Jones, an award-winning creative director, about the role insights play in behaviour changing ideas. Consumer insights come from a more people-focused model of marketing and advertising and have the potential to change behaviours for mutual benefit. Tune in to find out how brands and businesses can avoid vanilla insights, and top tips on insights that make a difference.

On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to feel Guinness for the first time. Executed in Nigeria, the second biggest market for Guinness in the world, The Flavour Rooms represented a huge leap forward for immersive experiential in Africa. Tune in to find out how we executed such a campa...

In our first episode Neil is joined by Anna Mullenneaux, Co-Founder of MarketingKind, a marketing community dedicated to better advancing humankind. They discuss our launch campaign ‘We’ve Got Real Problems’ that involved placing a life-changing brief on eBay. People were invited to bid on the chance to solve the brief alongside marketing celebrities Rory Sutherland and Mark Evans. Truly a world’s first. Tune in to find out more.