Welcome to the podcast for contractors who lead with building science and want to turn that advantage into a stronger, more successful business. Whether you’re in HVAC, insulation, solar, or home performance, we dig into the strategy, sales, marketing, operations, hiring, and customer experience approaches that power stable, more profitable companies. Hear from top contractors and industry experts as we explore what it really takes to thrive as a very different kind of contractor.
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Welcome to the podcast for contractors who lead with building science and want to turn that advantage into a stronger, more successful business. Whether you’re in HVAC, insulation, solar, or home performance, we dig into the strategy, sales, marketing, operations, hiring, and customer experience approaches that power stable, more profitable companies. Hear from top contractors and industry experts as we explore what it really takes to thrive as a very different kind of contractor.
Standing Out as Local: Marketing Differentiation in a Private Equity Landscape
The High Performance Edge Podcast
25 minutes 48 seconds
1 month ago
Standing Out as Local: Marketing Differentiation in a Private Equity Landscape
Private equity is reshaping the service contracting world, but bigger marketing budgets don’t always mean better storytelling. In this episode, Peter Troast explores how independent contractors can leverage authenticity, community roots, and personalized service to stand out—and win—in an increasingly corporate landscape.
The High Performance Edge Podcast
Welcome to the podcast for contractors who lead with building science and want to turn that advantage into a stronger, more successful business. Whether you’re in HVAC, insulation, solar, or home performance, we dig into the strategy, sales, marketing, operations, hiring, and customer experience approaches that power stable, more profitable companies. Hear from top contractors and industry experts as we explore what it really takes to thrive as a very different kind of contractor.
