Welcome to the podcast for contractors who lead with building science and want to turn that advantage into a stronger, more successful business. Whether you’re in HVAC, insulation, solar, or home performance, we dig into the strategy, sales, marketing, operations, hiring, and customer experience approaches that power stable, more profitable companies. Hear from top contractors and industry experts as we explore what it really takes to thrive as a very different kind of contractor.
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Welcome to the podcast for contractors who lead with building science and want to turn that advantage into a stronger, more successful business. Whether you’re in HVAC, insulation, solar, or home performance, we dig into the strategy, sales, marketing, operations, hiring, and customer experience approaches that power stable, more profitable companies. Hear from top contractors and industry experts as we explore what it really takes to thrive as a very different kind of contractor.
The Behavioral Science That's Holding Your Customers Back, With Guest Denny Duchene
The High Performance Edge Podcast
29 minutes 4 seconds
1 month ago
The Behavioral Science That's Holding Your Customers Back, With Guest Denny Duchene
Even the best home performance solutions can fall flat when homeowners feel hesitant, overwhelmed, or unsure. In this inaugural episode, Peter Troast and guest Denny Duchene break down the fears that stop customers from saying yes—and share a practical framework for building trust, easing anxieties, and closing more jobs.
The High Performance Edge Podcast
Welcome to the podcast for contractors who lead with building science and want to turn that advantage into a stronger, more successful business. Whether you’re in HVAC, insulation, solar, or home performance, we dig into the strategy, sales, marketing, operations, hiring, and customer experience approaches that power stable, more profitable companies. Hear from top contractors and industry experts as we explore what it really takes to thrive as a very different kind of contractor.
