The AI wave isn’t coming, it’s already here. But while most institutions are experimenting with tools like ChatGPT, only a few are building real, scalable systems around it.
In this must-listen episode of The Higher Education Circuit by Meritto, we cut through the hype and show how ChatGPT can be a strategic force in higher education, helping enrollment teams personalize outreach, scale content production, reduce CAC, and convert students faster.
Join our hosts as they break down:
How to integrate ChatGPT into your marketing workflows
Real-world examples for admissions and content ops
What not to expect from AI — and how to avoid generic output
Why the smart schools are using AI to rethink process, not just content
If you're in higher-ed marketing, enrollment, or digital strategy, this episode is your blueprint for the next phase of recruitment.