In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Miloš Topić, VP & Chief Digital Officer at Grand Valley State University, to unpack how U.S. higher-ed institutions are approaching Fall 2025 with trust and efficiency at the forefront. This episode explored how AI is reshaping the way universities attract, assess, and support students, guiding them where they are, reducing friction, and enabling smarter decisions, stronger engagement, and more resilient digital infrastructure.
Recorded as part of #EducationCircuitByMeritto, this episode offers real-world insights into how institutions are leveraging AI to increase flexibility, strengthen enrollment, and lay the foundation for long-term growth this Fall.
In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Jan Horn, Managing Director at SAE University College UAE, to unpack how the UAE is boosting its global appeal in Fall 2025. This episode explored how institutions are leveraging the STEAM model to attract international talent and build meaningful career pathways, adopting AI to strengthen strategic positioning, and tracking yield from target international markets.
Recorded as part of #EducationCircuitByMeritto, this episode offers real-world insights into how UAE institutions are shaping future-ready, globally connected learning experiences and redefining international recruitment this Fall.
In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we brought together eight education leaders from the USA, UAE, Malaysia, and India for a rare cross-continental conversation on the future of student recruitment and enrollment. Together, we explored how institutions can adapt to shifting student expectations and competitive pressures, while navigating regional realities on the ground.
Recorded during the latest edition of #EducationCircuitByMeritto, this episode delivers region-specific insights and global strategies, from visa shifts to digital-first outreach, to help you rethink student recruitment across borders. This is one conversation that will broaden your view and sharpen your next move.
In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how strategic marketing and communication have become essential leadership tools in the U.S. higher education landscape. The conversation features leading voices from the education sector as they shared actionable insights on how presidents, trustees, and senior leaders can master data-driven storytelling, integrated messaging, and proactive communication to build trust, navigate challenges, and drive transformational growth.
Recorded during our recent edition of #EducationCircuitByMeritto, this episode dives into practical takeaways to help institutions lead with clarity and drive enrollment impact. If you're aiming to stay sharp and responsive in today’s competitive education landscape, this episode offers real-world insights to keep your leadership approach both effective and future-ready.
The AI wave isn’t coming, it’s already here. But while most institutions are experimenting with tools like ChatGPT, only a few are building real, scalable systems around it.
In this must-listen episode of The Higher Education Circuit by Meritto, we cut through the hype and show how ChatGPT can be a strategic force in higher education, helping enrollment teams personalize outreach, scale content production, reduce CAC, and convert students faster.
Join our hosts as they break down:
How to integrate ChatGPT into your marketing workflows
Real-world examples for admissions and content ops
What not to expect from AI — and how to avoid generic output
Why the smart schools are using AI to rethink process, not just content
If you're in higher-ed marketing, enrollment, or digital strategy, this episode is your blueprint for the next phase of recruitment.
In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how in today’s U.S. higher-ed landscape, staying competitive means adopting smarter, student-first strategies that truly drive results for your admissions office.
Recorded during our recent edition of #EducationCircuitByMeritto, this conversation features leading voices from the education sector as they shared actionable insights on identifying and engaging the right-fit students, reducing drop-offs through smarter and modern engagement tools, and equipping teams to do more with less. If you are looking to future-proof the admissions office in the U.S., this episode offers first-hand strategies on how your institution and teams can remain agile, efficient, and impactful in today’s competitive higher education landscape.
In a time of enrollment cliffs, rising expectations, and financial strain, higher education leaders can no longer rely on tradition alone. This episode explores what it truly means to lead, not just manage, in today’s dynamic academic environment.
From boardroom decisions to campus-wide transformation, we dive into strategic frameworks and bold approaches that empower presidents and trustees to shape the future, not just respond to it.
What you'll learn:
Whether you're reimagining your institution’s direction or navigating urgent change, this is your leadership companion for a new era.
In the latest episode of The Higher Education Circuit, powered by Meritto, we dive into the most pressing challenges U.S. institutions face today on how to recruit and retain the right students in an era marked by budget cuts, evolving visa regulations, and shifting student expectations.
Recorded during our recent #illuminateByMeritto webinar, this conversation features leading voices from the education sector who share proven, cost-effective strategies to navigate today’s enrollment complexities.
From building smarter recruitment pipelines with modern tools to minimizing student drop-offs and empowering teams to do more with fewer resources, this episode offers practical insights for enrollment leaders looking to stay ahead without stretching their budgets. If your institution is looking to drive impact despite uncertainty, this episode offers practical takeaways and proven tactics to help your institution thrive.
Graduate enrollment in the U.S. is under pressure as student attention spans are shorter than ever, and admissions teams are being asked to do more with fewer resources. In this episode of The Higher Education Circuit, powered by Meritto, we unpack how conversational AI is helping the U.S. institutions meet students where they are, across channels, around the clock, and with the personalization today’s applicants expect. From improving inquiry response times to boosting application completion and freeing up staff capacity, we explore real-world strategies that are making a measurable difference.
If your institution is looking to streamline operations, better engage prospects, and stay competitive in a challenging enrollment landscape, this conversation is one you won’t want to miss.
U.S. institutions are facing a tough reality: higher student expectations, tighter budgets, and teams stretched thin. But AI is offering a new path forward, one that’s practical.In this episode of The Higher Education Circuit, powered by Meritto, we dive into how AI is helping U.S. colleges and universities transform the entire student lifecycle, from inquiry to enrollment without overwhelming their teams. From smarter engagement to faster operations, we unpack real strategies and examples that are already making a difference.
If your institution is looking to drive enrollment, boost student retention, and stay competitive in today’s changing landscape, this episode is a must-listen.
Choosing a CRM for your institute shouldn't feel like a gamble, so we did the digging for you. In this episode of The Higher Education Circuit, powered by Meritto, we break down real reviews from platforms like G2, Capterra, and Software Advice to reveal what users are actually saying about Salesforce Education Cloud, Slate, Element451, and more.
From enrollment management to AI-readiness and customer support, you’ll hear the honest wins and woes that don’t show up in sales decks. So, whether you're picking your first CRM or questioning your current one, this is the episode that'll help you make smarter, data-backed decisions.
International students still want a U.S. degree, but how they explore, evaluate, and engage with universities has completely changed. In a world where digital-first interactions are the norm, traditional recruitment tactics like costly travel and blanket marketing just don’t cut it anymore.
In this episode of The Higher Education Circuit, powered by Meritto, we dive into the real challenges U.S. institutions face in attracting global talent and more importantly, how they can adapt. From shifting student expectations to smarter outreach methods, we explore practical ways for institutions to increase impact, be cost-effective, and stay competitive in a crowded international landscape.
If your institution is looking to build a more effective global recruitment strategy, this one’s worth the listen.
Higher ed in the U.S. is at a turning point. Traditional admissions processes are struggling to keep up with rising expectations for speed, personalization, and meaningful student engagement. But institutions leaning into AI? They’re already seeing faster response times, better conversion rates, and smoother enrollment experiences.
In this episode, we break down how AI can transform your admissions strategy—from automating routine tasks to scaling outreach without growing your team. Whether you're in admissions, enrollment marketing, or edtech, this is your roadmap to making AI work for your institution.
In the latest episode of The Higher Education Circuit, powered by Meritto, we take you inside the record-breaking admissions success of the U.S. based Clark Atlanta University, an institution that received over 46,000 applications for a freshman class of just 1,200 seats, outpacing even the University of Georgia.
Recorded during our exclusive #illuminateByMeritto webinar, this conversation features Cherise Y. Peters, Ph.D., Vice President for Enrollment Management and Student Life at Clark Atlanta University, as she shares the strategies behind this remarkable milestone and what it means for today’s enrollment leaders.
From reaching the right applicants with tailored communication, to using data and technology to personalize their journey and make quicker, more informed admissions decisions, she alongside Shahbaz Siddique, the director of International Business at Meritto, explored how institutions can do more with less, without compromising on applicant quality. If you're looking to refine your enrollment playbook and drive real impact, this episode offers practical takeaways and proven tactics to help your institution thrive.
In this latest episode of The Higher Education Circuit, powered by Meritto, we delve into how student engagement is reshaping the transnational education landscape in the UAE. Recorded during our exclusive #IlluminateByMeritto webinar, this conversation with Dr. Adham Fayad from De Montfort University Dubai examines how universities can enhance student experiences, streamline enrollment processes, and build robust support systems to foster retention and long-term success. With shifting learner expectations and the increasing role of technology in engagement, we share actionable strategies that institutions can implement today to stay ahead in an interconnected global education environment. Whether you're focusing on student engagement, enrollment strategy, or institutional growth, this episode provides valuable insights to help your institution thrive in a dynamic higher education landscape.
In the premiere episode of The Higher Education Circuit, powered by Meritto, we explore how the graduate and professional education landscape in the U.S. is evolving — and what that means for institutions aiming to stay ahead. Recorded during our exclusive #IlluminateByMeritto webinar, this conversation dives into the challenges and opportunities that enrollment leaders face today. From shifting student expectations and increasing competition to the need for more adaptable, data-driven strategies, we unpack how universities can differentiate themselves, build the right applicant pool, and deliver student experiences that drive sustainable growth. Whether you're leading admissions, marketing, or enrollment strategy, this episode offers fresh perspectives and practical insights to help you rethink what’s possible in graduate enrollment.