International students still want a U.S. degree, but how they explore, evaluate, and engage with universities has completely changed. In a world where digital-first interactions are the norm, traditional recruitment tactics like costly travel and blanket marketing just don’t cut it anymore.

In this episode of The Higher Education Circuit, powered by Meritto, we dive into the real challenges U.S. institutions face in attracting global talent and more importantly, how they can adapt. From shifting student expectations to smarter outreach methods, we explore practical ways for institutions to increase impact, be cost-effective, and stay competitive in a crowded international landscape.

If your institution is looking to build a more effective global recruitment strategy, this one’s worth the listen.